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In an increasingly digital and hyperconnected world, traditional advertising strategies are losing traction as consumers rely on social media for inspiration, information search and purchase decisions. This thesis investigates the influence that social media-based viral marketing, conceptualized as the strategic and synergic union of user-generated content, influencer marketing and brand-generated

Nondestructive assaying (NDA) is an important step in ensuring the safe handling of spent nuclear fuel and radioactive waste. The assaying techniques require the use of ionizing radiation detectors to determine the activity of said fuel. One candidate detector for such use is the cerium-activated LaBr3 inorganic crystal scintillator. This scintillator offers excellent resolution, decay times and l

While women comprise the majority of the hospitality industry workforce, making 56% in the EU market, they still remain significantly underrepresented in leadership roles, with 38% in top-level roles and less than 40% in managerial positions. This gender gap is evident in the Swedish hospitality sector where the higher volume of women are concentrated in part-time roles with a lower pay and facing

This thesis presents a generative deep learning framework for outpainting of missing regions in partial fingerprint images. The architecture builds on a U-Transformer backbone, incorporating Swin Transformer blocks and trained within a GAN setup using the WGAN-GP loss to ensure stable adversarial learning. The model learns to create plausible extensions of fingerprint images, maintaining ridge str

This paper examines the consequences of the US transition from a T+2 to a T+1 settlement cycle. We assess whether the reform enhanced market liquidity, increased settlement frictions, and whether effects varied across firm types and time horizons. Using a Difference-in-Differences design with matched US–EU firm-level data, we evaluate short-, mid-, and long-term impacts on three liquidity proxies:

This study aims to capture stakeholders’ perspectives on the placemaking process in shaping Singapore's Somerset Belt. Guided by three research questions, it examines: (1) how placemaking is perceived and experienced by stakeholders, (2) the challenges and learning reflections in the placemaking process, and (3) how stakeholders define creativity and how it applies in placemaking. Using purpos

Med bakgrund i FN generalförsamlings begäran om ett rådgivande yttrande från Internationella domstolen (ICJ) gällande staters ansvar i klimatfrågan, enligt resolution A/77/L.58, undersöker denna studie hur icke-statliga organisationer (NGO:er) framställer statligt ansvar för klimatrelaterade människorättskränkningar. Särskild vikt läggs vid rätten till liv samt rätten till ett rent, hälsosamt ochIn the light of UNs general assembly’s request for an advisory opinion from the International Court of Justice (ICJ) regarding state responsibility in the context of climate change, as outlined in resolution A/77/L.58, this study examines how non governmental organizations (NGOs) portray state responsibility for climate-related human rights violations. The analysis focuses on the right to life a

This thesis investigates how belonging is negotiated within romantic relationships between partners with differing linguistic backgrounds, with a particular focus on multilingual couples in a Scandinavian context. Drawing on qualitative interviews with nine couples, the study examines both internal and external dimensions of the relationship, ranging from emotional communication and identity const

This study investigates how expiration dates and dynamic shelf life labels influence consumer preferences and willingness to pay (WTP) for fresh chicken products. Using a discrete choice experiment (DCE), the research evaluates the impact of shelf life duration, price, and the presence of a real-time freshness indicator on consumer decision-making. A sample of fresh chicken consumers in Lund, Swed

Throughout the 21st century migration has become increasingly politicised in Sweden, a trend that was further intensified by the migration crisis in 2015. This development significantly heightened media attention to migration and positioned it as a central concern among the Swedish public. There has been a significant shift in the political landscape in Europe and Sweden as well, where anti-immigr

Dela plats med tången på stranden Usch vad det stinker! Men det kanske är värt det ändå? Alla känner vi till hur tång ansamlas på badstränderna, och under den varma sommarsolen börjar tången ruttna och lukten sprider sig genom byn. Men kan det vara värt att lida lite för den biologiska mångfalden? En enkät skickades ut till södra Sveriges kustkommuner för att ta reda på hur de arbetar med tång pThe threat against biodiversity on beaches is significant in combination with the erosion pressing on our coastlines. At the same time beaches provide paramount cultural and recreational value and are expected to be attractive and accessible for beach visitors. This study explores macroalgae and the conflict between using the beach as a habitat to promote biodiversity while also promoting recreati

Diffuse large B-cell lymphoma (DLBCL) is the most common subtype of non-Hodgkin lymphoma, characterized by an aggressive progression. Emerging evidence suggests that the tumor immune microenvironment (TIME), particularly tumor-infiltrating T cells, plays a key role in disease progression and prognosis for patients that are treated with modern combined immunotherapeutic regiments. Thus, the develop

Denna studie undersöker hur Aftonbladet, Svenska Dagbladet och Dagens Nyheter porträtterade gärningspersonen och offren i nyhetsrapporteringen kring skolskjutningen i Örebro 2025 under de två första veckorna efter dådet. Studiens syfte är granskandet av vilka återkommande ramar som rapporteringen består av och hur de formar förståelsen kring dådet. Detta är väsentligt eftersom det saknas svensk fo

Mental Imagery (MI) allows us to simulate real-life experiences and visualise events we have never witnessed, but what happens when we change the language of the narrative? This study investigated how language context (L1 vs. L2) influences the vividness of mental imagery and the emotional intensity associated with that imagery during narrative comprehension. A total of 58 sequential bilinguals fr

This meta-analysis and systematic review examined the effects of psychedelic substances on death anxiety, specifically evaluating whether psychedelic experiences are associated with statistically significant reductions in death anxiety. Studies were eligible if they quantitatively assessed death anxiety or death acceptance using validated measures, or qualitatively explored attitudes toward death

In order for a person to experience a fear response, a platitude of different brain parts and processes are required. Both small parts, like the amygdala and hypothalamus, and larger parts, like the prefrontal cortex, are necessary. While a lot of fear responses have a similar outline, there are differences in the expressions and activations of the brain parts. In this project, a prototype model

Examensarbetets titel: “Chefer i kläm”: Identitet och kulturell spänning i en svensk verksamhet under amerikanskt ägande Seminariedatum: 3 juni 2025 Kurs: FEKH49, Examensarbete kandidatnivå i organisation, 15 högskolepoäng. Författare: Carolina Roskvist & David Milos Handledare: Stefan Sveningsson Fem nyckelord: Organisationsidentitet, identitetsarbete, meningsskapande, organisationskultu

Urban areas are increasingly facing heat stress which poses a significant health risk to growing populations. Land Surface Temperature (LST), as a strong indicator for urban temperature analysis, is substantially influenced by the composition of a city. Urban Green Spaces (UGS) and buildings are especially important in determining LST and therefore are strong factors in identifying potential urban

Crop type classification is essential for effective agricultural monitoring in India. Preforming crop type classification in the diverse Indian agriculture setting is a challenging task. This thesis leverages transformer-based deep learning model, specifically the Pixel-Set Encoder Temporal Attention Encoder (PSETAE), to classify ten crop types of rabi season (2024 - 25) using Satellite Image Time