Critically exploring the potential affective atmospheres of climate change : The case of Greenland
There is widespread criticism that place marketing initiatives contribute mainly to the commodification of places (Lichrou and Panayiotopoulos, 2021; Kavaratizis et al., 2018; Kavaratzis et al., 2017) and to the commodification of the climate crisis (Fletcher 2019). Place marketing is seen here only as a strategic management tool to make a place recognisable in the minds of different stakeholders,