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We are living in a changing society where businesses need to keep themselves updated and adapt to changing circumstances. Hence, some brands need to repo- sition themselves to survive. The purpose with repositioning is that a brand wants to convey a different identity and therefore create a new image and position in the consumer’s mind. However, one can only control the change of the identity sinc
Människan har genom tiderna alltid fascinerats av materiens minsta beståndsdelar. På det tidiga 1900-talet skedde stora genombrott då kvantmekaniken utvecklades: en teori som oerhört väl beskriver hur bland annat elektronerna i atomer och molekyler beter sig. Utöver att förklara hur de uppför sig så vill man också kunna titta på dem, vilket ofta är svårt. Väldigt många processer där elektroner är A general method for modelling reflection in a multilayer structure is developed. This is used to simulate how a Gaussian Ti:sapphire femtosecond pulse reflects off of a periodic SiO2/TiO2 dielectric stack at normal incidence. The method is based on a transfer matrix approach combined with the fast Fourier transform in MATLAB. Both a simple Bragg reflector and a linearly chirped mirror is investig
The main aim of this bachelor thesis is to describe foster families support from their main county. This was made through a qualitative study where five foster families were interviewed about their experiences of support. The study was addressed to families in a small town in Sweden who are said to receive both emotional and economical support. Four themes were reoccurring when analyzing the resul
Klorerade kolväten har använts inom diverse svenska industrier under framförallt 1900-talet. De främsta användningsområdena har varit som lösningsmedel inom verkstadsindustrin och som tvättvätska i kemtvättar. Några av de vanligaste lösningsmedlen är tetrakloreten (PCE) och trikloreten (TCE). De flesta klorerade kolväten är intermediärt vattenlösliga och har högre densitet än vatten vilket benämnsChlorinated hydrocarbons have been used in various Swedish industries, mainly during the 1900s. The main uses have been as solvents in the manufacturing industry and as washing liquid in dry cleaners. Some of the common chlorinated solvents are tetrachloroethene (PCE) and trichloroethene (TCE). Most of the chlorinated hydrocarbons are somewhat insoluble in water and the density is higher than wate
Syftet med studien har varit att undersöka om det finns speciella förändrande ögonblick i terapier, hur de förändrande ögonblicken i så fall märks och om det medvetet går att skapa förändrande ögonblick. Det är en kvalitativ studie och öppna intervjuer genomfördes med sex psykoterapeuter angående deras erfarenheter och upplevelser i ämnet. Samtliga psykoterapeuter hade någon gång upplevt speciellaAbstract The purpose of this study has been to investigate and describe if special changing moments exist in psychotherapy, how the moments experienced by the therapist and if the moments can be created intentionally by the therapist. This is a qualitative study of therapist experiences of special moments in their work as therapist and their description of these. Open interviews with six psychothe
The labor market and work related attributes are gender segregated. The current experimental research investigates to what extent threat to gender identity affects adolescents’ job attribute preferences. Swedish high school students (N = 263; 50 % girls) were exposed to either a threat to the distinctiveness of their gender group or to no threat at all and then rated their in-terest in gender ster
The public library is a democratic institution that belongs to all people in society. Among other things, this means that public libraries should not show any political bias and refrain from taking a standpoint in relation to any ideological group. This study investigates the problematic scenario that public librarians have encountered as a result of The Sweden Democrats’ (SD) 2010 entrance into p
The Bank Lending Channel, proposed by Bernanke & Blinder (1988), among other transmission mechanisms, is hypothesized to exist in China because of the dominance of the Chinese banking system. This paper mainly investigates the effect of monetary policy rate change on the lending behavior of Chinese banks. The study firstly used the aggregated data of all banks including policy banks, commercia
Denna studie ämnar öka förståelsen om hur svenska nätbaserade livsmedelsföretag som levererar måltidslösningar, i form av exempelvis matkassar, skapar varumärkeskapital. Utvecklingen av näthandel har gjort det möjligt för företag att skapa och upprätthålla relationer till konsumenterna i den digitala miljön. Samtidigt som möjligheterna växer inom e-handel, hårdnar konkurrensen då fler och fler förThis study intends to increase the understanding of how Swedish online food businesses, which deliver meal solutions in the form of, for example, grocery bags, are creating brand equity. The development of e-commerce has made it possible for businesses to create and maintain relationships with consumers in the digital environment. While the opportunities are growing in e-commerce, competition is i
Hästgödsel – framtidens energiresurs Antalet hästar i Sverige ökar varje år och därmed även mängden gödsel. Hanteringen av hästgödsel är idag ett stort problem då stallarna ofta ligger i tätort eller tätortsnära landsbygd utan tillgänglig areal för gödselspridning. Detta skapar problem för hästägare som får betala flera tusen kronor per år och häst för att bli av med gödseln. Hästar har en stor Horses have a great social, cultural and economic importance in society and contribute to the open landscape. There are currently more than 360,000 horses in Sweden, which together produce over 2.7 million tons of manure per year. This represents 10% of the total amount of manure from all livestock in the country. Most horses are found in urban or near-urban rural areas, which means that there is
The aim of the thesis is to investigate, from a new institutional theoretical perspective, within which organizational field school libraries are situated through teachers, principals and school librarians’ view of the school library. In year 2010 there was a new Education Act in which, for the first time in Sweden, students’ right to have access to a school library is mandatory. Earlier this was
Under våren 2002 undersöktes ett område vid Vanneberga ängar vid Kristianstadsslättens randområde med målet att ge svar på kalkstenens beskaffenhet och dess betydelse för grundvattnets sårbarhet. I området utfördes resistivitets-, självpotential- och VLF-mätningar i syfte att hitta vattenförande zoner i kalkstenen. Kartering av skärningar och slukhål med avseende på karstfenomen gjordes för en disIn the spring of 2002, a region at Vanneberga meadows at Kristianstad Plain peripheral region was examined with respect to provide answers of the limestone nature and its significance for groundwater vulnerability. The area was examined with resistivity-, SP- and VLF measurements in order to find water-bearing structures in the limestone. Mapping of karst phenomena were made for the discussion of
Våld i samband med fotbollsmatcher har länge varit ett problem i Sverige. Den 30 mars 2014 nådde det sin kulmen när en Djurgårdssupporter misshandlades till döds i samband med en match mot Helsingborgs IF, vilket blev starten för en kris som drabbade både Helsingborgs IF och dess supporterförening Kärnan. Studien, som fokuserar på medlemsorganisationers kriskommunikation och organisations-samarbetFootball-related violence has been a problem in Sweden for a long time. On 30 March 2014 it reached its climax when a Djurgården supporter was killed in connection with a match against Helsingborgs IF, which started a crisis that affected both Helsingborgs IF and its supporters' association Kärnan. This study, which focuses on member organizations’ crisis communication and interorganizational
This report is a part of the course VBR054 Fire Safety Evaluation at the Department of Fire Safety Engineering at Lund University. The report is the result of a fire safety evaluation of Heleneholmsskolan in Malmö. The focus of the project lies on the public safety within the building and no damage of property is taken into account. A number of likely scenarios have been evaluated and the four wor
The World Economic Forum (WEF) is an influential global actor that in recent years has been criticised for the lack of female representation at their annual Davos summit. The WEF has justified this disparity as simply reflecting the current state of female leadership worldwide. This thesis explores both descriptive and substantive representation within the forum in order to determine whether or no
Given unsustainable food consumption patterns and current policies’ ineffectiveness to change them, new approaches are needed to promote sustainable food practices. In this thesis, I focus on the workplace as a leverage point for change. By studying the case of preschools in Lund with a mixed-methods approach that combines statistical and contextual analysis, I abductively develop a model of how t
10 000kalenderyears ago the first people wandered over the ice and onto Öland. Since then the vegeta-tion of Öland have been exposed to anthropogenic change and impact. During the Iron Age the population of Öland increases greatly due to strong connections to Rome. This time is commonly referred to as ”Ölands guldålder”. An increased population brought about an increase in land use which in turn b
The upcoming changes in the demographic structure will put pressure on the healthcare system in Skåne. Tax financed hospitals with more beds, doctors, nurses and other personnel will not be the solution to cope with the upcoming demands. Increasing healthcare productivity is one way, where digital healthcare is a potential part of the solution. One of the major limitations of the digital healthcar
Background Today’s diffusion of innovation theories are primarily based on the studies conducted up until 1991, which means that they have not taken the new Internet economies into consideration. When considering the enormous impact the Internet has had since its introduction, it stands to reason that there has also been an impact on how innovations diffuse in the marketplace. Problem definition A
Background Today many large corporations worldwide are facing new competitors that develop good enough products to a low price. This is a well-known problem for large companies and is not an industry specific problem. We have seen new entrants especially from Asia entering, ranging from the airline industry, grocery, retailing, wind energy market, banking to IT services. These are just examples an
