Att i marknadsföring obehörigen utnyttja ett kännetecken tillhörande en annan näringsidkare så att det goda renommé, goodwill, det är förknippat med utnyttjas på ett otillbörligt sätt kallas för renommésnyltning. Renommésnytltning strider mot god marknadsföringssed och regleras därmed genom generalklausulen 5 och 6 §§ Marknadsföringslagen. Syftet med uppsatsen är att beskriva och analysera vad soIn marketing, unauthorized use of a mark belonging to a competitor with the intention of exploiting the good reputation, goodwill, associated with the other is used in an improper manner is called passing off reputation and goodwill. The procedure violates good marketing practices and is regulated by the General Clauses 5 and 6 in the Marketing Law (MFL). The purpose of the thesis is to analyze an

Bakgrund: För att uppnå ett tydligt kirurgiskt fält opereras extremiteter i blodtomt fält. Fördelen är att det minskar intraoperativ blödning hos patienter, förbättrar cementering och reducerar operationstiden. Total knäledsplastik är en av de mest utförda ortopediska operationerna i blodtomt fält. Syfte: Tydliggöra postoperativa komplikationer efter total knäledsplastik (TKA) utförd i blodtomt fä

This paper aims to investigate the price determinants of vaccines, using economic theory and multiple linear regression analysis. Due to uncertain returns of investment in research and development, the volatility of demand, and the winner-take-all element of patent races, supplying vaccines entails substantial risks. To stay in the market, firms need to be compensated for these risks. Expected cos

The traditional art market is currently experiencing a digital transformation and multi-sided platforms (MSPs) for trading art are a major part of this. Much research has been done in the area of MSPs, however, there is a lack of studies in the field of starting such platforms for art. Therefore, this study aims to determine the critical success factors (CSFs) for starting an online art platform (

Denna studie har som syfte att belysa hur man kan använda sociala medieplattformen Instagram för att visuellt skildra rådande maktstrukturer, normer och ideal som den nutida feministiska diskursen adresserar. Vidare undersöker den hur influencern Celeste Barber konstruerar sina inlägg på Instagram genom parodier för att vara normbrytande och motsätta sig de kvinnliga ideal som vanligtvis framställThe purpose of this study, is to shed light on how social media platforms like Instagram, could be used to visually depict prevailing power structures, norms and ideals through contemporary feminist discourse. Furthermore, it explores how the influencer Celeste Barber, through parodies, constructs her posts on Instagram to be norm-breaking and to oppose the female ideals that usually are portrayed

Using government auctions to distribute subsidies and locations for renewable energy sources is a good way to receive signals about the cost of renewables. This thesis studies the relationship between auction design and auction prices in Renewable Energy Support (RES) auctions in Europe. The price outcomes of first-price and second-price auctions are compared empirically, as well as auctions with

The aim of this paper is to identify and analyze differences and similarities in editorial articles from two different newspapers in connection with the Brexit referendum in 2016. Through a thematic comparative analysis, the main communicated message in six articles from The Daily Mail and six articles from The Guardian is analyzed and compared with each other. The material and the analysis are ba

Uppsatsen syftar till att beskriva utmaningar som rätten att bli bortglömd för med sig i en systemutvecklingsprocess. Rätten att bli bortglömd är en av artiklarna i GDPR som tillsammans syftar till att skapa en likvärdig standard för skyddet av personuppgifter inom Europa. Genomförd litteraturundersökning används för att tydliggöra begrepp som finns i forskningsfrågan, framföra tidigare forskning

This bachelor’s thesis explores and shines light upon the attractions and experiences of the rave environment and it’s participants in Malmö. It will achieve this by giving a deep description of the seemingly fundamental and essential components that during raves, mixes together with the raving bodies. The discovered components that will be managed are: preparation, people, music, dance, environme

The purpose of this study was to examine the Minnesota model and the meaningful moments experienced by people who have gone through the Minnesota treatment. Our aim was also to analyze this treatment from an interactionist perspective using the turning points theory, the labeling theory, Ervin Goffman’s dramaturgical perspective and, the interactionist perspective view on the emotion shame. We hav

I mars 2015 nådde den globalt genomsnittliga koldioxidhalten 400 ppm för första gången på tre miljoner år. Därför satte den svenska regeringen, år 2017, upp målet att Sverige ska vara klimatneutralt år 2045. Samtidigt står den svenska byggindustrin för 18,1 miljoner ton växthusgasutsläpp, vilket motsvarar 19 procent av Sveriges totala utsläpp. Syftet med denna studie är att undersöka och analyserThe global average carbon dioxide concentration reached 400 ppm for the first time in three million years, in March 2015. This calls for drastic measures so in 2017 the Swedish government set up the goal of making Sweden climate neutral by 2045. Meanwhile, the construction sector in Sweden accounts for 18.1 million tons of green- house gases which is 19 percent of Sweden’s total emissions. The pur

Purpose: The 21st century’s focal point of sustainability obliges businesses to adjust their internal resources and operations towards a complex and dynamic environment. Previous research focused on definitional and motivational aspects of dynamic capabilities for sustainability. Hence, a research gap exists in how dynamic capabilities for sustainability are developed. Thus, this study addresses t

Present uncertainties in key ventilation parameters, characterising the fire performance of facades, has necessitated clarification in the foundational understanding of the Fire Science Body of Knowledge. A test program conducted in collaboration between Lunds Universitet and the Kingspan Group, studied the influence of cavity widths and lateral ventilation conditions on the fire behaviour within

This thesis aims to understand the phenomenon of deepfake as new media objects and how deepfake content circulate and are consumed online. Deepfake is a newly emerging technology that face swaps targeted individual faces in existing media using machine learning. To document and recognize deepfake in the field of media studies, this thesis attempts to translate the technicality deepfake technology

The organization of DNA inside the nucleus has a crucial role in the regulation of gene expression. Tight gene regulation is especially critical during embryonic development and cell fate commitment. Xenopus laevis is a long-standing model organism for studying embryo development and cell reprogramming. However, genomics studies have been challenging due to its allotetraploid condition. Here, we p

Syftet med den här studien var att undersöka huruvida det är fördelarna eller riskerna som är mest signifikanta för konsumenter vid användandet och acceptansen av algoritm-baserade nyhetsappar, vi åstadkom detta genom att använda oss av en expanderad Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) modell. Utöver att undersöka signifikansen av de originella UTAUT2 kategorierna, avseddThe purpose of this research was to examine whether the opportunities or the risks are most significant for consumers when they are using algorithm-based news aggregators, this was accomplished by using an expanded Unified Theory of Acceptance and Use of Technology 2 model (UTAUT2). In addition to examining the significance of the original UTAUT2 parameters, we sought to reveal if our additional p

Avfallskampanjer behöver kombineras med andra politiska styrmedel för att bli mer effektiva Varför prioriterar individer ofta materialåtervinning över avfallsförebyggande arbete? Denna studie undersöker om det finns ett samband mellan hur mycket resurser som läggs på informationskampanjer om materialåtervinning och avfallsförebyggande kampanjer med hur individer väljer att agera i dessa frågor. AAlthough waste prevention is the top step in the Swedish waste hierarchy, many consumers prioritize recycling over waste prevention. This study examines if there is a connection between how much national organisations spend on information campaigns about waste prevention and about recycling with how consumers choose to act. In this research, more ongoing campaigns about waste prevention were foun

Purpose. This research aims to investigate entrepreneurs’ motives in entering coworking spaces (CWS), and how they are interlinked with entrepreneurs’ motives in pursuing an entrepreneurial career. Methodology. The analysis and discussion of the gathered qualitative data in the form of twelve interviews helped to develop deep insights and form an understanding of the entrepreneurs’ motives in ent

This study aims to analyze the interaction between actors who express suicidal thoughts and the respondents on anonymous Swedish internet forums. By using a qualitative approach, a netnographic document study was used to collect the empirical data for this study. The theoretical framework of this study was Erving Goffman’s theory of dramaturgy using concepts such as front stage, backstage and pers