Filtyp
The emergent Social Media presents risks and opportunities for the brand that academic research still needs to reach further understanding (MSI, 2010). From both theoretical and managerial points of view, research is needed in regards to consumer created negative brand meanings in social media settings. Further, consumers have now the ability to share negative brand product evaluations at a massiv
The purpose of this study was to examine the connection between goodwill intensity and stock market risk and how the transition to the IFRS has effected this connection. In the end of 2010 several financial analysts expressed their concerns about the increasing goodwill intensity in listed Swedish corporations. However, in this study examining the connection between goodwill intensity and stock ma
The study aims to investigate how independent management consultants experience the differences between supervision, mentoring and coaching and how they employ these approaches in their professional development. It also aims to find out how mentoring, coaching and supervision could be conceptualized in a strategy for independent management consultants’ professional development. The paper is based
Thesis Purpose: This thesis investigates users of crowdfunding platforms in order to further the insight into understanding what affects their motives and behaviour. The relationship between intrinsic and extrinsic motivation as well as peer influence is investigated. Theoretical Perspective: This study is grounded on the limited theories surrounding crowdfunding and crowdsourcing, as well as rele
Purpose: The aim of this study is to unravel consumer motives for enrolling in multiple programs and explore the consumer experience of multiple memberships in the highly competitive loyalty program market. Methodology: We have conducted a qualitative research with a hermeneutic approach. A sample group of nine women in the ages 47-62 were selected based on a snowball sample. Through detailed acco
Thesis purpose: The purpose of this thesis is to explore the phenomenon of collaborative consumption through creating an understanding of why consumers engage in these consumption activities, and, if possible, relate their intentions to a shared collaborative lifestyle. Methodology: A qualitative case study design has been applied and combined with netnographic observations and a focus group inter
Even though sensorial characteristics still play a considerable role, consumers value the presence of information for in-store baked bread. This information permits the consumers to compare between different alternatives that can lead to healthier purchases.
Purpose: The purpose of this thesis is to explore the phenomenon of Product information leaks and to address whether it can be used as tool in marketing communications and new product development. Methodology: This qualitative exploratory study has studied the phenomenon product information leaks using two case studies (Apple iPad and Sony Ericsson Xperia Play) from the telecommunications and gami
The purpose of the study was to investigate how well international companies have adapted to the digital revolution and find the reasons behind implementing or neglecting certain digital marketing strategies. The study also looked at the impact such strategies have on the brand. Both quantitative and qualitative research methods were applied during this study. A web asset audit developed by The Du
The results of this study shows that the consumer endorser has positive effects in creating effectiveness in the social media advertisement, influencing consumers' attitudes and behaviors. Some characteristics of the endorser which are trustworthiness and attractiveness can create product awareness, interest and desire in the consumers leading to intention to buy. However, expertise of the con
Corporate cash holdings have an important role in the financial management of corporations. Firms hold cash for various reasons, Keynes (1936) states the reasons to be of transaction, precautionary and speculative nature, respectively, and firms’ cash policies differ both on an industry and firm level. Previous empirical studies mainly deal with the determinants and behavior of corporate cash hold
Smartphone becomes the popular item nowadays and there are some studies indicated that reference group could influence mobile phone’s purchasing decisionmaking process. Theoretically, previous studies about reference group have shown that demographic factors of consumers such as age and nationality can affect the reference group influence. However, none of them have studied the demographic differe
Arild is a fishing village in the north-western part of Skåne, placed by the northeast foothills of Kullaberg opposite of the bay Skälderviken. A good friend of mine has recently bought a buildingplot in the village, and his dream is to build an old skånelänga with a timber-framed construction on that plot. Since it is not possible to completely rely on the old construction techniques and construc
Adengi is an advertising system for mobile applications. The system was developed by Crunchfish AB with the objective to be used globally by advertising agencies. The system requires an efficient scalable database system to maintain the availability of information in the server at any hour of the day. It can be done in particular by distributing information on various servers around the world. Unf
Begreppet mångfald har på relativt kort tid fått stor spridning i Sverige och gjort sitt inträde i arbetslivet. I svenskt arbetsliv har mångfald i synnerhet kommit att förknippas med etnicitet. Lunds kommun har nyligen gått från en definition av mångfald som jämställdes med etnicitet till en mångfaldsdefinition som omfattar ”alla de egenskaper som gör människor unika”. Denna förändring påverkar oc
Vi är omgivna av ett samhälle där marknaden grundar sig på produkter med tilltalande design, vilket har till syfte att locka konsumenter att vilja köpa något trots uteblivet behov. Dyr design på kläder och modeprodukter talar om vilka vi är, åtminstone vilka vi vill vara. Att äga ett dyrt designerplagg innebär status vilket således gör modebranschen till en lukrativ marknad för efterbildning. Syf
This thesis investigates differences in the industrial composition of employment and value added across COROP regions in the Netherlands for each year over the period 1995-2007. It is found that the direction of the regional specialisation trend – as measured by the Coefficient of Regional Specialisation – has fallen for employment but has risen for value added. This relation is further explored b
Dagens mobiltelefonanvändare har tillgång till en stor mängd funktioner. Några av dessa har tidigare bara gått att utföra på datorer. Operativsystemen till telefonerna blir mer komplexa för att kunna hantera den större mängden funktioner. En mobiltelefon har begränsade inmatningsmöjligheter och används i olika miljöer så funktionerna måste gå att komma åt snabbt.Detta ställer stora krav på tillver
The purpose of the present study was to analyze the relationship between attachment style and level of work satisfaction for employees (n = 95) within a wide variety of workplaces in Sweden. A survey method was used and the questionnaire that was distributed contained ASQ, QPSNordic as well as items measuring general work satisfaction. A positive correlation between secure attachment style and lev
Inom mentaliseringsteorin antar man att det finns ett samband mellan mentaliseringsförmåga och affektreglering, men detta samband har i väldigt liten utsträckning undersökts empiriskt. Syftet med denna uppsats var därför att genom en korrelationsdesign utforska sambandet mellan mentalisering och affektreglering i form av affektregleringsstrategier hos vuxna. Hypotesen var att hög mentaliseringsför
