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Uppsatsens titel: Elefanten & kassakon på Internet. En kvalitativ studie om hur företag kan nå den stora kohorten 50-plus genom marknadskommunikation på Internet. Syftet med denna uppsats är att med hjälp av kvalitativa intervjuer få förståelse för hur 50-plussare, d.v.s. personer i åldrarna 50-65 år, uppfattar och reagerar på marknadskommunikation på Internet. På så vis vill vi kunna påvisa h
This research explores the processes of articulation between indigenous-ancestral knowledge practices of childbirth and the biomedical logic that articulates the field of medicine and state interventions. It unravels the question of: how do government policies in Ecuador construct the discourse around the dynamics between traditional-indigenous childbirth and biomedical interventions, and what imp
This thesis is a study of conflicting perceptions provoked by Enhedslisten’s, Danish political party, attempt to practice socialist feminism organizationally. I locate three sites of conflicts; socialism(s) and organization of power, feminism(s), and queer culture and approach them from a theoretical framework of primarily Foucault, Panebianco, Halley, Young, Fraser, and Butler. I conduct four eth
In 2018, the Indian state of Kerala experienced devastating floods that killed 433 people and displaced 1.4 million. The floods are becoming more frequent since then due to climate change. In this research, we compared international frameworks on health and disaster with national and state documents. We used content analysis and applied Walt and Gilson's framework of health policy analysis to
The expected increase in both consumption and production of electricity strains the Swedish electricity grid, necessitating both reinforcement and expansion. Concurrently, the need to decarbonise heavy industry is becoming more urgent to achieve the EU Climate neutrality goal by 2050, with hydrogen anticipated as a key player. Hybrid energy systems that combine the generation of renewable electric
The pressure to achieve net-zero emissions has pushed for new technologies including carbon capture and storage (CCS) based on the combustion of biomass (BECCS). While bioenergy is a relatively mature industry in Sweden, the addition of CCS may increase the demand for local biomass. Furthermore, previous studies on the potential of BECCS in Sweden have not considered the impacts of climate change
Contemporary global challenges require collective action that exceeds national borders. This thesis explores a group of active citizens who take the initiative to contribute to combat some of these challenges through small voluntary-led development organisations (SVDOs). Specifically looking at the role of engaged citizens in Denmark, these SVDOs form an unconventional actor in international devel
Purpose - With the ever increasing digitization, businesses are exposed to new ways of marketing strategies. Even though new ventures just have a small success rate, research has not focused on exploring the skills entrepreneurs need to succeed with their venture. This research seeks to explore the importance of marketing skills, entrepreneurs need for a successful digital entrepreneurial marketin
Background: Mental health is a global public health issue. Mental health disorders can develop in anyone, but the prevalence is higher among refugees. Mental Health and Psychosocial Support (MHPSS), aims to improve mental health and is commonly applied among persons from conflict-afflicted settings such as, refugees. There are several studies demonstrating the effectiveness of MHPSS but there
In the face of growing criticism of traditional climate adaptation financing mechanisms that often reproduce technocratic approaches and risk entrenching inequalities, this research explores how climate justice, gender equity, and locally-led adaptation can be integrated into adaptation finance in subnational contexts. Analysing case studies from the coastal cities of Cartagena and Buenaventura, i
This thesis examines the differing tax treatment of carried interest in Europe, focusing on Germany, the United Kingdom, and Sweden. Carried interest is a special profit-sharing mechanism commonly used in private equity funds, whereby the executives are awarded a capital disproportional share of the profits. Due to its dual nature, blending elements of both capital gains and service compensation,
Traumatic brain injury and hemorrhagic shock is associated with blood-brain barrier (BBB) breakdown and edema formation. Recent animal studies have shown that fresh frozen plasma (FFP) resuscitation reduces brain swelling and improves endothelial function compared to isotonic NaCl (NS). The aim of this study was to investigate whether pooled and pathogen-reduced plasma (OctaplasLG® [OCTA]; Octapha
Measurements of differential production cross-sections of a Z boson in association with b-jets in pp collisions at root s = 7 TeV are reported. The data analysed correspond to an integrated luminosity of 4.6 fb(-1) recorded with the ATLAS detector at the Large Hadron Collider. Particle-level cross-sections are determined for events with a Z boson decaying into an electron or muon pair, and contain
The present study aimed to increase understanding of how singing activities may be initiated in primary school, and what support and assistance teachers require to conduct singing activities as an integrated part of the school day. Five music teachers participated in a focus group interview. The following main themes were identified: 1) pedagogical and methodological flexibility, 2) the role of ro
Background: Reuse of sterile textiles could potentially reduce the carbon footprint of operating theatres. The aim of this mixed-methods study is to gain a deeper understanding of the implementation of reusable drapes and gowns across different contexts through applying the Consolidated Framework for Implementation Research (CFIR).Methods: A mixed-methods analysis was performed of cross-sectional
13 November 2025 18:00 to 19:30 | Lecture/talk Hadja Lahbib, European Commissioner for Equality; Preparedness and Crisis Management, has been named the 2025 annual Anna Lindh speaker. On 13 November, she will present ”Strengthening Compliance with International Humanitarian Law in a Fragmented World” Anna Lindh Lecture Event DetailsAnna Lindh Lecture ”Strengthening Compliance with International Hu
Pelvic radiotherapy is associated with chronic intestinal dysfunction. Dietary approaches, such as fiber enrichment during and after pelvic radiotherapy, have been suggested to prevent or reduce dysfunctions. In the present paper, we aimed to investigate whether a diet rich in fermentable fiber could have a positive effect on radiation-induced intestinal damage, especially focusing on tuft cells a
Western Sierra Morena constitutes a singular link between the Roman provinces of Baetica and Lusitania, in terms of its physiography and historical development. This region, characterised by its rugged topography, forests, and abundant mineral resources, was decisively transformed after the Roman conquest. Such transformations are visible in the characteristics of the archaeological record and in
Background: Living arrangements have been known to be associated with physical frailty. However, the prevalence of frailty and its risk factors in remote islands is not understood. We examined the association between living arrangements and objectively measured frailty among older adults living in a remote island of Japan. Methods: Among older people living in Okinoshima, 656 older adults (75.6 ±
