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A balance between conservation of nature and economic development is becoming harder and harder to achieve. While, biodiversity is blooming under strict protection laws, people are increasingly lacking tools and resources to feed their local economic growth and development. The following thesis aims at investigating the conflict around ski zone Bansko, located in Pirin National Park in Bulgaria. T
Title: Brand Identity in the Era of Social Media - Rethinking Existing Brand Identity Frameworks Seminar date: 5th of June 2018 Course: BUSN39, Degree Project in Global Marketing at Master Level, 15 ECTS-credits Authors: Sophia Collischon and Rebecka Höjgård Hansen Supervisor: Magnus Nilsson Key words: Brand Identity, Social Media, Brand Management, Consumer Purpose: The purpose of the thesi
Problematisation: Previous findings on the use of female sexual objectification in advertising have been mixed and inconsistent. A social shift in society in combination with the presence of sexually objectifying advertisements have created a need to understand consumer attitudes towards brands that make use of these advertisements in the current landscape. Research Aim and Purpose: The purpose o
Globalization has intensified interdependencies between countries, generating both winners and losers from trade in Global Value Chains. While economic theory predicts a net welfare gain from international trade on the aggregate level of an economy, geographical differences on the regional level and the need for territorial redistribution policies have been neglected, causing political backlashes.
In this thesis we used a Vector Error Correction (VEC) model to analyse whether changes in credit growth have a significant effect on output in Iceland using monthly data for the period 1997-2017. Both our results from the error variance decompositions and the impulse response functions suggest that changes in credit and exports have a large impact on Icelandic output. We conclude that changes in
Air pollution caused by highly concentrated particulate matter is recognized as the biggest problem in Korean society. Since the problem is directly related to human life and local people's livelihoods, the demand for fundamental policies rather than short-term measures is growing. In this context, the strong policies of Seoul metropolitan government including emergency reduction measures whic
Xylose represents up to a third of the biomass used in the production of second generation biofuels, but conversion methods of this pentose sugar are still inefficient. This is problematic from both an economical and an environmental perspective. Achieving efficient co-consumption of glucose and xylose in Saccharomyces cerevisiae, the most commonly used fermentative microorganism, is an attractive
Purpose: : The purpose of the study is to understand what is the meaning of mindful consumption for Generation Y consumers. There exist theoretical studies on mindful consumption but there is limited empirical research on mindful consumption and its meaning. Method: This is a qualitative study with a social constructionist and relativist approach as meaning is socially constructed and there is no
A Song of Ice and Fire (1996-Present) is a series of fantasy books written by George R.R. Martin. In this series, the concept of ‘prophecy’ plays a major role, as it does in many works of literature, both within the fantasy genre and in literary fiction in general. This essay defines prophecy in a literary context, looking at how prophecies are used to drive a narrative and what other purposes the
Since the 1980s, fertility rates in OECD countries stayed almost stable at levels below replacement (2.1 children on average per woman), which can have significant feedback effects on the social welfare system. While females still have the desire to form a family, this wish competes with career ambitions, leading to persistently low fertility rates due to the potential incompatibility of family an
In times of climate change, companies face extreme pressure from external stakeholders to engage in environmental sustainability activities. Especially companies of industries that significantly contribute to the global carbon emissions are expected to change their behaviour. There, the road freight transportation business is known for its particularly heavy impact. Being forced to adapt to change
The MAX IV 3 GeV storage ring is a fourth-generation electron synchrotron. At the time of writing in May 2017, it is the lowest emittance light source in the world. To study its performance is of foremost importance for the MAX IV Laboratory, its users and for upcoming synchrotrons. In this thesis, the MAX IV 3 GeV beam lifetime has been divided into its different components by experiments using i
This thesis is designed to explore the use of biogas in Taiwan and identify the barriers to biogas diffusion and is conducted with a focus on the swine industry, the major actor involving in biogas production in Taiwan. The Business Model Innovation (BMI) framework is proposed in this study to overcome the barriers through facilitating key business model (BM) elements in the swine industry. The re
The aim of this Master's thesis is to investigate the choices that legal deposit libraries in Sweden make, during the process of collecting and displaying printed ephemera. The word “ephemera” originally derives from a Greek word simply meaning “short-lived” or “lasting only for one day”. The term “printed ephemera” thus refers to a wide range of different documents meant to be discarded after
Ethiopia is the second most populated country on the continent of Africa, with a high density of young people. Its economy remains largely based on agriculture, however, in recent years, slow structural change can be seen. Concurrently, youth education has been on the rise. Due to this phenomenon, the educated youth are now trying to match their skills with current employment opportunities. As a c
We consider a two Higgs doublet model with a U(1) Froggatt Nielsen mechanism. The Froggatt Nielsen charges of the fermions are chosen such that the correct mass structure and quark mixing matrix is obtained, and such that Flavor Changing Neutral Currents are within experimental limits. We do not assume any discrete symmetry of the lagrangian, and let Charge Parity be violated, both in the Higgs se
