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Sammanfattning Examenarbetets titel: Personal branding – möjlighet eller krav? Seminariedatum: 2015-01-15 Ämne/kurs: FEKH29 Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Magnus Skog, Justus Jahja, Niran Ahmad Handledare: Jon Bertilsson Nyckelord: Sociala medier, varumärke, företagsledare, finansiellt resultat Syfte: Uppsatsens syfte är att i eAbstract Title: Personal branding – opportunity or necessity? Seminar date: 2015-01-15 Course: FEKH29 Business administration: Degree Project in Marketing, Undergraduate Level, 15 hp. Authors: Magnus Skog, Justus Jahja, Niran Ahmad Advisor: Jon Bertilsson Key words: Social media, brands, Ceo, financial result Objective: The objective of this thesis is to in an explorative approach obtain th

This study shows that the production of industrial and commercial waste should form part of normal organisational practices. When asked about waste prevention, representatives of food, textile, electronics and construction companies in Sweden have difficulties highlighting concrete waste-prevention objectives, measures and outcomes. Instead, they highlight economic, technical, and organisational b

Svensk hälso- och sjukvård står inför stora utmaningar rörande kommunikation med patienter. En del av dessa utmaningar är kopplade till situationer där patienter, såsom asylsökande eller papperslösa, inte själva behärskar svenska språket. Användning av tolktjänster kan vara nödvändigt i sådana situationer. I denna artikel undersöks vårdgivarens och vårdpersonalens skyldigheter i tre situationer, n

Introduction: Limited prospective evidence is available to guide selection of first-line maintenance therapy in patients with COPD. This pre-specified analysis of the EMAX trial explored the efficacy and safety of dual-versus mono-bronchodilator therapy in maintenance-naïve and maintenance-treated patients. Methods: The 24-week EMAX trial evaluated lung function, symptoms (including rescue medicat

Particulate radioactivity, a characteristic of particulate matter, is primarily determined by the abundance of radionuclides that are bound to airborne particulates. Exposure to high levels of particulate radioactivity has been associated with negative health outcomes. However, there are currently no spatially and temporally resolved particulate radioactivity data for exposure assessment purposes.

While much has been written about how startups work to develop their product, this paper focuses instead on how to manage the startup team. Based on a systematic review of current research, I present actionable insights about startup team characteristics; who they are, how they work, and how they stay together. I explain how these characteristics imply both opportunities and threats for the viabil

Lean principles are spreading from the manufacturing industry to public sectors and the service industry. Many attempts at implementing lean have failed. The aim of this thesis is to find methods to implement lean in the service industry. Analysis of the correlation between principles in lean production proved that it can be hard to implement lean principles one by one to achieve a lean company. A

Products and systems form the bridge between production and consumption, helping to shape our society and lifestyles. Biomimicry uses design principles based on those seen in nature, aiming to emulate the natural sustainability seen from the 3.8 billion years of life on earth. However, there is no current measure to determine how sustainable applications of biomimicry actually are. The aim of this

I stället för att se barn som offer i kriser skulle man kunna använda deras anpassningsförmåga och förändringsvilja som resurser i krisberedskapsprocesserna. Ett sätt att öka samhällets motståndskraft kan vara att lägga till krisberedskap i skolans läroplan (s.k. School-based Disaster Preparedness, SBDP). Syftet med denna uppsats är att undersöka uppfattningar om SBDP i Sverige genom en fältstudieChildren are valuable resources when it comes to disaster preparedness and they should no longer be seen as vulnerable. Since they spend about five days a week in school for almost the whole year, it is natural to consider preparing them for hazards while there. The purpose of the present research is to explore the perceived importance and feasibility of implementing school-based disaster prepared

This study aims to gain a deeper understanding of how individuals, in an organizational context, experience the process of unlearning in relation to routines and how these individuals might be influenced in their unlearning process.

This essay explores the possible influence from WTO law into Community law in the area of State aid. In order to do so one needs to examine questions relating to material law as well as EC enforcement and procedure. Special attention is paid to State aid as regulated in Article 87.1 ECT. When an EC Member State thinks that another Member State is violating Article 87 ECT by administering illegal a

The purpose of this master´s thesis was to evaluate how the data, generated through Riksbyggens´s tool for analyzing ecosystem services in housing projects, is communicated and used through the stages of Riksbyggen´s housing development process. Furthermore, the purpose was to use this information to suggest how Riksbyggen can improve the communication related to the inclusion of ecosystem service

This thesis examines the question of whether Iceland, Liechtenstein and Norway are under an obligation to refer questions on the interpretation of EEA law to the EFTA Court (the Court). These countries enjoy access to the EU’s internal market through the EEA Agreement. Article 34 of the Surveillance and Court Agreement, concluded between the EEA/EFTA States, establishes an advisory opinion procedu

Structural changes to agricultural landscapes due to agricultural intensification caused declines in biodiversity and abundance of animal groups providing ecosystem services and disservices to agriculture. Little is known about the relative contribution of animals to services and disservices after harvest and how these animal groups are affected by landscape configuration. Therefore, this study in

Det saknas möjlighet att genomgå en surrogatprocess inom vården i Sverige. Svenska par och ensamstående vänder sig istället utomlands för att anlita en surrogatmoder. Därefter ämnar de bli erkända som rättsliga föräldrar till barnet eller barnen i Sverige. Sverige har intagit en negativ ställning till att införa surrogatmoderskap i Sverige och vill inte heller underlätta för enskilda som vänder siSince there is no possibility for surrogacy arrangements within Swedish health care, couples and singles turn abroad to hire a surrogate mother. Upon completing the process they aim to be recognized as legal parents to the child or the children in Sweden. Sweden has taken a negative approach to introducing surrogacy in Sweden and do not want to facilitate individuals going abroad. In the cases whe

Earth is a big place to live on and people always move around for work, study, better life or other reasons. On the other hand, innovation and technologies are making communication easier around the world and it seems that everything depends on technology and it becomes a huge part of our life. Moreover, innovation and its hubs also provide more than a high-tech that we use and need, but also gene

This master thesis aims to explore the reception of refugee focused CSR communication in the form of audiovisual rhetoric on YouTube as well as analyze audience comments in a pursuit of identifying types of commenting behaviour that arise with the emergence of a commenting persona. Even though audiences play a major role in rhetoric, and has at times been explored theoretically in rhetoric litera

The aim of this thesis is to give a clearer empirical picture of innovations and its connection to economic growth. As a point of departure we use an endogenous growth model, the Romer model, to theoretically develop this connection. This is shown through a modified equation for accumulation of technology. The model was extended with a modified variable for research productivity and a new variable