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Direct Marketing in light of GDPR - When processing of personal data is lawful for conducting direct marketing, from a Swedish perspective

The thesis deals with which legal basis seems appropriate to use when the purpose of the data controller is to carry out direct marketing. When processing personal data, the Controller must comply with the principles set out in Article 5 of the GDPR. One of the principles, the Principe of Lawfulness, requires the Processing to be supported on a legal basis in Article 6 of the GDPR. It is stated th

Mamlets - A Sustainable Parklet Network in Malmö, Sweden

Today cities are the result of centuries of history and human development, accelerated during the past 100 years. Post-industrialization, modernism’s top-down city planning approach, and the prioritisation of motor vehicle design over humans resulted in more people moving to cities, more space needed to allocate new vehicles, expansion over rural areas, and exponential pollution growth. Thus, huma

What's in the budget? An economic study of Swedish household consumption

This thesis examines how income affects household consumption in Sweden between 1999 and 2009. Using data from SCB, the study explores how people with different income levels spend their money on various goods and services. The analysis is based on Engel’s law, which suggests that as income increases, the share of spending on basic needs like food goes down, while spending on non-essential or luxu

Student Perceptions of Achieving Intended Learning Outcomes with Generative AI: A Study in Swedish Higher Education Using Qualitative Methods

This qualitative study investigates the effect that Generative AI (GenAI) tools have on students' achievement of Intended Learning Outcomes (ILOs) in higher education institutions (HEIs), focusing on perceptions and utilizing the Structure of the Observed Learning Outcome (SOLO) Taxonomy. Conducting several semi-structured interviews, the study investigates the role of GenAI in potentially imp

Evaluation of Nanofiltration and Reverse Osmosis Membranes' Performance for PFAS and Ion Rejection from Drinking Water Sources in Sweden

Per- and polyfluoroalkyl substances (PFAS) include a large group of chemicals that has been used for many decades because of their mechanical and chemical stability. They owe these unique features due to the strong C-F bonds in their molecules. PFAS can be fully or partly fluorinated and the more fluorinated they get, the more persistent they become. They have been used in several industries such

‘You Are Thai, Why Don’t You Do It?’ An anthropological study of Thai women’s strategies for navigating sexualized and racialized stigma in the Thai massage industry in Sweden

This study explores how Thai women in Sweden, working in the massage and wellness sector and members of the ThaiWISE initiative, navigate social stigma and negotiates their identities in the context of migration. Drawing on five semi-structured interviews, the study examines how these women manage the persistent association between Thai femininity and sex work, despite working in safe and regulate

“Barnfridsbrott collapses?!" - A socio-legal study of the Swedish law on children who witness domestic violence

Domestic violence is an issue that affects one out of ten children in society. Witnessing domestic violence has serious negative consequences, and it goes against the Convention on the Rights of the Child (CRC). Barnfridsbrott is a newly implemented law in Sweden introduced as a result of incorporating the CRC into national law. The law was created due to both legal limitations and the need for ad

Entrepreneurs in Knowledge Hubs - A Case Study of a Swedish Knowledge Hub

Entrepreneurship plays an important role in enhancing economic growth, innovation, and social development. Although entrepreneurial success is often linked to individual initiative and risk-taking, knowledge management and networking are recognized as critical components for fostering successful entrepreneurial ventures. The contribution of knowledge hubs in facilitating these elements remains une

An Analysis of the Swedish Intraday Market

To fully decarbonise the energy system, electrification is needed as one of the most important strategies for reducing carbon dioxide emissions in Sweden and Europe. The deployment of renewable energy resources plays a central role in electrification and will continue to increase. In January 2024, Svenska Kraftnät published a long-term market analysis with four future scenarios regarding the devel

Navigating Implementation: A Grounded Theory Exploration of YAM with Professionals in Lund, Sweden

In response to escalating public health challenges, particularly concerning mental health issues among youth, manual-based interventions have gained prominence in Sweden. These interventions are increasingly seen as integral components of proactive measures to address the escalating rates of mental illness. This study focuses on the implementation of the evidence-based program Youth Awareness of M

A Study on Language Attitudes towards Swedish and English with Focus on Linguistic Imperialism and Coloniality

The focus of this paper is linguistic imperialism and coloniality. This was researched by investigating the language attitudes of students and alumni in the language teacher programs and their professors at Lund University. The control group consisted of students at Lund University who had not studied language or linguistics. The research was conducted through a questionnaire and deeper interviews

Lost and Found : The Development of Identity Among Chinese Immigrants to Sweden

Although previous researches have covered various kinds of identity studies, the identity issues particularly among the Chinese immigrants to Sweden remain poorly understood. Therefore, this thesis contributes to the vast amount of research by focusing on how and why the Chinese immigrants’ identities have developed after immigration. Based on nationalism and national identity theories in modern C

Labour Mobility, Housing Prices and Unemployment: a Swedish perspective

The importance of the housing market and labour market has long been recognized and explored in macroeconomics. In this thesis the linkages between these two markets are highlighted and examined. In this paper the particular relationship that will be explored is that of rising housing costs and unemployment, thereby adding to the small number of papers observing rising costs as opposed to falling

A quantitative analysis of rights offerings on the Swedish market

The main goal of this thesis is to examine the share price effects of conducting seasoned equity offerings. Is the information asymmetry still the main explanation of the abnormal returns around the announcement day of SEOs? Do the firms experience long-term negative returns? The results are similar to previous study. It appears that firms announcing SEOs do experience negative abnormal returns an

Quality of Life Impacts from Type 1 Diabetes: Evidence from Two Studies in Northern Sweden

Purpose: To estimate the impact upon Health-Related Quality of Life (HRQOL) associated with Type 1 Diabetes Mellitus (T1DM), both with and without associated diabetic complications, for enabling calculation of utility values – Quality of Life Weights (QLW) – for populations with T1DM. Method: Two cohorts from Northern Sweden, one of T1DM patients and one of a general population, were given survey