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Purpose: The purpose of this thesis is to make a comparison and measure what effect the integration of real-time in transmedia storytelling has on social media engagement. Furthermore, this research aims to add new insights to the social media engagement and real- time marketing field, by incorporating knowledge from the transmedia storytelling literature. Problem: Previous research argues that tr

Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consum

Purpose: The purpose of this study is to deepen the understanding of industrial networks in the context of Chinese indigenous innovation policies. More specifically, it is the intention to explore which relationships of Chinese ICT firms with various business and non-business actors can facilitate directly or indirectly its innovativeness. Attention is also paid to the impact of overall innovation

Thesis Purpose: The present research investigates the relationship between five perceived benefits: environmental, hedonic, financial, functional, and social, as well as two perceived risks: hygiene and loss of ownership, with consumers’ intention to adopt peer-to-peer fashion rental services in the fast fashion segment. Theoretical Perspective: The Extended Unified Theory of Acceptance and Use o

As a consumer-driven trend, Bring your own device (BYOD) imposes many changes on an already challenged relationship between the IT organization and the business organization. For this reason, it is important to map this influence. The purpose of this research was therefore to determine the effect of BYOD on the IT-business relationship. This was done by deriving factors from literature that affect

The crisis faced by organizations in today´s society is seen more obvious than as an exception. Even though there’s a lot of effort put on research in the area, additional research is requested because handling and communicating about a crisis has become an increasingly common part of the daily work. The purpose of this thesis is to contribute to research in the field by examining the image repair

This research aims to fill the knowledge gap with regards to food waste prevention with a specific focus on quick service restaurants (QSRs) – also known as fast food restaurants. Restaurants are in a prime position to reduce food waste produced in the consumptive stages of the food supply chain, and more focus should be placed on how restaurants can help achieve food waste reduction targets. The

The purpose of this essay is to distinguish the different varibles that together forms the concept of cult. The focus lies on Uppåkra, both what has been found there, how this is interpretated, how Uppåkra as a place functioned and how this is understood by researchers and writers within the archaeological field. Books that have been in the spotlight of the discussions about Uppåkra are mainly the

Why is it that countries with similar conflict history can differ severely in contemporary female governmental representation? In this study, a new model to find links between the transitional justice process and modern day governmental equality is presented and used in a comparative case study of Rwanda and Bosnia-Herzegovina. The model is based on a feminist reading of the theory of transitional

This thesis is a critical and feminist online ethnography which explores gendered narratives by users on the currently most popular incel-forum in the world, incels.co. The aim of the study is to contribute to greater in-depth understandings of how violence, misogyny and radicalization is used and legitimized in a collective ideological and gendered project through positionality of marginalization

Mining operations have significant environmental and social impacts, including ecosystem fragmentation, biodiversity loss, pollution, and social issues such as low wages and unsafe working conditions. Despite these negative effects, mining plays a crucial role in the transition to low-carbon technologies and the demand for energy transition minerals is expected to surge. However, the potential per

Stress and coping in a Swedish telecom company Exploring Stress and Coping at Work: Critical Incidents among Women and Men in Equivalent Positions Tuija Muhonen School of International Migration and Ethnic Relations, (IMER), Malmö University, Sweden and Eva Torkelson Department of Psychology, Lund University, Sweden The purpose of the study was to explore stress and coping among women and men work

https://www.psy.lu.se/sites/psy.lu.se/files/vol7no1.pdf - 2026-10-14