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The integration of Artificial Intelligence (AI) in marketing has garnered significant attention due to its potential to revolutionize content creation and enhance advertising strategies. Despite the enthusiasm surrounding AI tools, concerns persist regarding their impact on brand authenticity and consumer perceptions. The present study aims to deepen the understanding of the influence of AI-genera

This introductory chapter outlines the foundations of the study by contextualizing the role of legitimacy, corporate responsibility, and crisis communication in contemporary global business. It begins by establishing the theoretical significance of organizational legitimacy, particularly in ethically sensitive industries such as infant nutrition. The chapter problematizes the disjunction betwe

WHO The World Health Organisation (WHO) recognises that demographic trends play an essential role in the overall development of a country and improvements in economic, social and health conditions. One of the grand theories of population studies is the Demographic Transition Theory, a linear and universal model of population change. The greatest challenge to the Demographic Transition Theory’s des

Denna rapport har gjorts i utbildningssyfte i kursen Brandteknisk riskvärdering på Brandingenjörsprogrammet vid Lunds tekniska högskola. Fokus i rapporten ligger på personsäkerhet i en utrymningssituation för Universitetsbiblioteket i Lund. Inledningsvis har en grovriskanalys genomförts för att identifiera tänkbara scenarier. Denna grundar sig i en deterministisk scenarioanalys där varje tänkbartThe purpose of the report is to evaluate the fire safety design of the University Library in Lund. The focus of the report is only too considerate the personal safety for the occupants. A risk analysis has been carried out to identify possible scenarios. This risk analysis is based on a deterministic scenario analysis where each possible outcome is dimensioned as a worst credible case. Seven scen

Syftet med denna studie var att undersöka hur heteronormativitet påverkar socialt arbete med våld i nära relationer bland samkönade par, baserat på socialarbetares utsagor. Vi hittade lite forskningen inom detta område, majoriteten av forskningen vi hittade var internationell. Vi ville utforska hur våld i nära relationer karaktäriseras hos samkönade par. Vi ville också utforska hur heteronormativi

Innovation is an important determinant for economic survival and growth in the hospitality industry. As a highly human-centric industry, service providers and customers as users join forces to co-innovate. By using their needs, experiences and knowledge as the sources of innovation in a human-centric service innovation approach, the developed outcomes are more relevant to the various stakeholders.

This thesis follows the short path drawn by scholars in the empirical study of CE value propositions, aiming to provide answers to how firms attempt to shape urban mobility consumption in practice. For doing so, this paper takes over the empirical study of the value propositions of ten innovative shared mobility business models which constitute on its own some practical examples of circular busine

Every year politicians resign because of political scandals. The scandals are of various kinds and can for example be a controversial statement or that the politician intentionally or unintentionally forgot to pay his taxes. But how come some politicians must resign when others doesn’t? Previous research has stated that there is a difference between how men and women are presented in political sca

Befriande klang och laddad tystnad – prepareringar i pianoimprovisation som en väg till kreativ didaktik av Rui Hallvares Andrade Paes. Detta arbete syftar till att erbjuda ny kunskap om användningsmöjligheter av prepareringar i improvisation, övning och pianoundervisning. Den metodiska utgångspunkten är tredelad, och innefattar (i) en personlig processtudie av prepareringar i musicerande och impLiberating Timbre and Charged Silence – Preparations in Piano Improvisation as a Way Leading to Creative Didactics by Rui Hallvares Andrade Paes. This essay aims to present new knowledge regarding the possibilities to apply the use of preparations when improvising, practicing and teaching piano. The method used in this essay is based on three parts, including (i) a personal process study of prepa

Current levels and patterns of consumption in affluent societies are highly unsustainable. Research shows that efficiency measures prove insufficient to keep within the planetary boundaries, as they operate within the same consumption paradigm. In response, the sufficiency approach has been put forward, which strives to reduce consumption levels in absolute terms. A growing awareness of the impact

Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. Nudging is a powerful tool that holds the key to transforming consumer behavior and promoting sustainable online shopping. However, there is a c