Användning av cookies

Lunds universitet använder cookies för att se till att webbplatsen fungerar korrekt och för att förbättra din upplevelse.

Läs mer i vår cookiepolicy

Sökresultat

Filtrera

Nollställ filter

Filtyp

Din sökning på "polarization of sound" gav 822 sökträffar

The components of successful sonic branding – A music marketing study of how to effectively reinforce the perception of brands by the creation of sound identities

In this thesis, I address the potential success factors of sonic branding. By extensively examining sound identities and sonic logos, across all the possible phases of its creation and implementation; I am conducting this study with the ambition of finding, mapping and analyzing its potential success factors. My main purpose in carrying out this study is hence to contribute to a clearer, more focu