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I dagens globaliserade värld kan en dissonans uppstå i konsumentens uppfattning av multinat-ionella varumärken när varumärkena upplevs härröra ur flera nationella ursprung som står för olika marknadskommunikativa värden. Denna studie ämnar undersöka hur denna dissonans kan överbryggas genom användandet av myter i varumärkens marknadskommunikation gentemot den gestaltade befolkningen. Genom detta pIn today's globalized society, a dissonance may occur in the consumer's perception of multi-national brands if the brands are perceived to be associated to a multitude of national origins that represents contradictory market values. This study intends to examine how this disso-nance may be coped with through the use of myths in the brand's marketing toward the por-trayed population. Th

I dagens globaliserade värld kan en dissonans uppstå i konsumentens uppfattning av multinat-ionella varumärken när varumärkena upplevs härröra ur flera nationella ursprung som står för olika marknadskommunikativa värden. Denna studie ämnar undersöka hur denna dissonans kan överbryggas genom användandet av myter i varumärkens marknadskommunikation gentemot den gestaltade befolkningen. Genom detta pIn today's globalized society, a dissonance may occur in the consumer's perception of multi-national brands if the brands are perceived to be associated to a multitude of national origins that represents contradictory market values. This study intends to examine how this disso-nance may be coped with through the use of myths in the brand's marketing toward the por-trayed population. Th

The aim of this study was to examine how a foreign direct business investment by a Japanese garment company in Bangladesh can affect women’s economic empowerment. The study also aimed to bring understanding on factors that need to be fulfilled in order to obtain economic empowerment and how it affect women’s life situation. This paper is based on a case study with sixteen interviewed women worki

Virus capsids shows promise within a wide variety of applications. However, the current lack of understanding about their self-assembly limits their usefulness. A study of the amino acids relevant for their assembly would be of great use by giving insight to the mechanic behind it. Since the number of proteins involved in each capsid is so big, there is a need for a reporter system enabling easy a

Titel: Personligt varumärke - Elitidrottarens resa in i näringslivet Seminariedatum: 2018-06-01 Kurs: FEKH29 - Examensarbete kandidatnivå i marknadsföring, 15 hp Handledare: Jens Hultman Författare: Ida Ahnberg Algerbo, Izabelle Borg Nilsson, Fanny Götesson, Zecira Musovic Nyckelord: Varumärke, Personligt varumärke, Strategisk branding Syfte: Uppsatsens syfte är att genom kvalitativ forskning ge lTitle: Personal Branding - the Shift from Sports to Business Seminar date: 2018-06-01 Course: FEKH29 - Business Administration: Bachelor Degree Project In Marketing Undergraduate Level, 15 Credits Advisor: Jens Hultman Authors: Ida Ahnberg Algerbo, Izabelle Borg Nilsson, Fanny Götesson, Zecira Musovic Keywords: Branding, Personal branding, Strategic branding Purpose: The purpose of this thesis is

Undersökningar visar att en majoritet av Sveriges invånare har medierna som sin primära ny-hetskälla för domstolarnas verksamhet. Eftersom en individs förtroende för domstolarnas verksamhet korrelerar med den kunskap som individen har om domstolarna och deras verk-samhet, väcks frågan i hur stor utsträckning mediernas skildringar av domstolarna påverkar allmänhetens förtroende för dem. Ett förtroeStudies show that a majority of the Swedish population has the media as their primary source regarding information about the courts. Because an individual's trust in the function of the courts correlates with his or her knowledge of the courts’ dealings, the question of to what extent the media depictions of courts affects the public’s trust in them can be asked. Trust in social institutions i

Ätandet. Det finaste vi har. Vi firar med mat, sörjer med mat och samlas kring mat. Att äta ihop är ett givet sätt att mötas och en självklar del av livet. Detta i kombination med en generell växande vilja att äta utomhus, av fri vilja, men också påtvingad i och med pandemin, får mig att fundera på möjligheterna för ätande utomhus i staden. Jag konstaterar att ätande ute i stadsmiljö i de flesta fEating together is a given way of meeting people and major part of life. This, combined with a general growing desire to eat food outdoors makes me think about the possibilities for eating outdoors in the city. I note that eating out in an urban environment is in most cases directly connected with a compulsion nto consume. There is a shortage of places in the urban space where it is possible to ea

In Swedish media, there has been a heated debate regarding the school system. Since 1992, free schools, which are similar to voucher schools, have been permitted as a competitor to municipal schools. This was combined with a new grading system where knowledge based criteria were implemented as opposed to the previous normally distributed grading system. Due to Sweden’s lack of standardised and cen

Due to the Japan’s decision in early July 2019 to sanction the trade of hi-tech materials with South Korea, No-Japan movement that discourages South Koreans to purchase Japanese products and travel to Japan has been widespread in South Korean society. In particular, this movement seems to be highly associated with South Korean’s strong collectivist culture, which might result in limiting individua

This is an explorative study about subject indexing of a special collection of books, administered by the John Andrén Foundation at the library of Ystad. The study summarises a number of theoretical perspectives as well as some practical instructions on how to carry out the task. Theories have been placed into five different groups according to their various approaches to subject indexing. These h

At the Congress of the Swedish Trade Union Confederation (LO) in 1991 a decision was made to reform LOs politics of gender. In the new resolution class and gender were established as equal causes of oppression. This was a giant leap from LOs traditional politics, where the dimension of class had always been considered more important than gender. The present thesis discusses how gender was construc

The main purpose of this study is to clarify the underlying reasons as to why people choose to travel by car or taxi, and to do so by using people´s choice of transportation to and from Arlanda Airport as an example. Furthermore it is also in our interest to see what changes are needed to make more travellers use the available public transportation. Because of the increasing pollution rate from t

Within the software industry it is now common to use the freemium business model; giving away the core product for free while charging for additional premium features. A risk for companies adopting the freemium business model is that the percentage of paying customers is not high enough to both subsidize all the free users and make profit for the company. This thesis investigates how the design o

Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consum

The modernization of China comes as one of the most interesting topics not only at this moment but also has been researched for a long time. The individualization theories come as a result of modernity. This thesis draws on ten in-depth interviews in order to analyze the individualization among the educated, middle-class young people who were born in the 1990s by testing Yan Yunxiang’s theories of

The biochemical methane potential (BMP) assays were used as a tool to investigate methane potential of chicken manure (CM) and three co-substrates (chicken processing waste, Miscanthus and seagrass) in mono-digestion and co-digestion studies for selecting regional biomass in a bid to support the expansion of a full-scale biogas plant. Two types of kinetic models (first order and modified Gompertz

We analyze empirically product-price variation across export destinations using detailed firm-product data. Most recent studies using highly disaggregated data emphasize variations in product quality as an explanation as to why firms charge different prices for the same product on different export markets. In this paper, we take an alternative approach and assume that variations in firms' export p

Researcher Contact details Email: radu [dot] mares [at] rwi [dot] lu [dot] se Phone: +46 46 222 12 43Organisation Raoul Wallenberg Institute of Human Rights and Humanitarian Law Room number: 111 Service point: 56 WebpageRadu Mares profile in Lund University research portalOther affiliations Profile area member LU Profile Area: Human rights Team leader Raoul Wallenberg Institute of Human Rights and

https://www.humanrights.lu.se/radu-mares - 2026-04-30