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Titel: Produktplacering i svenska bloggar - en kvalitativ studie av e-womeffekter ur ett företagsperspektiv Examinationsdatum: 2013-06-05 Kurs: FEKH29 Kandidatuppsats i marknadsföring, Företagsekonomi, Grundnivå 15 HP Författare: Liza Bogatyrev, Ebba Lindberg Handledare: Clara Gustafsson Nyckelord: E-wom, E-förtroende, Produktplacering, Onlinekultur, B2C Syfte: Denna uppsats avser att undersöka e-Title: Product Placement in Swedish Blogs – a qualitative study of e-wom effects from a business perspective Seminar date: 2013-06-05 Course: FEKH29 Degree Project Undergraduate level, Business Administration, Undergraduate level 15 ECTS-credits Authors: Liza Bogatyrev, Ebba Lindberg Advisor: Clara Gustafsson Key words: E-wom, E-trust, Product Placement, Online Culture, B2C Purpose: The purpose of

Alfa Laval DC Lund is both a spare part manufacturer and distributer. The spare parts that Alfa Laval DC Lund supplies are used for the heat transfer business unit of Alfa Laval. Sometimes orders need to be produced fast as customers may have breakdowns in production and sometime orders arrive months earlier than customers want to receive delivery as scheduled services occur at the customer. Probl

Problem definition: The production, sale and consumption of ready to eat-vegetables and salads have increased at a frantic pace over the last decade and this trend shows signs of continuing. This very much depends on that ready to eat-salads are minimally processed and contain no artificial additives. They also retain a large amount of their nutrients after harvest and do not require any preparat

“I had a prison in my heart” – an analysis of a life story of a former criminal. The purpose of this study was to investigate stories featured in an autobiography written by a former criminal, based on theories of social psychology and interactionism. More specifically the aim was to study the reasoning and motives in the stories regarding the person’s relationships with significant others during

Coastal areas around the world are being shaped by many natural phenomena, as well as by man-induced activities. Hydrodynamic phenomena such as wind-generated waves, extreme storms and seasonal tides cause a continued change in topography and the natural sediment formation in the nearshore zone as a result of erosion and accumulation. Therefore, the nature of the nearshore zone and its protection

Upprinnelsen till detta examensarbete var att Otis Stockholm, som också leder den svenska verksamheten, saknade en processkarta för nymontageavdelning. Försök hade gjorts tidigare med att göra en processkartläggning, men man hade då inte kommit hela vägen. Man ville nu från ledningens håll ha en karta på processen så att alla gjorde på samma sätt från projekt till projekt. Processen var uppdelad iThe impetus for this thesis was the identification of the need for a process map for processing new equipment within Otis Sweden. The company had tried before to map their process but had not fully developed the model. This time managers wanted a process map to stabilize the process of managing employees to ensure consistency across projects. The process has been spit in two functions, the sales a

Department: Institution for social work & social science, Lund’s University Authors: Eric Klingborg & Faris Mulaahmetović Title: ”The debate surrounding immigrants and cultural diversity- A discourse analysis of the portrayal in Swedish evening- and morning newspaper articles” The aim of this study has been to reach a deeper understanding about the construction and portrayal of immigrant

The purpose of this thesis is to test if the depth of business cycles, i.e. if the acquisition is performed early or late within a cycle, affects performance. The intention is to contribute to M&A research by using stock market data and accounting data from selected companies to bring further light on postperformance research by adding the variable of business cycles. The authors also wish

Populärvetenskaplig sammanfattning: Våtmarkers utvecklingshistoria kan rekonstrueras genom att deras lagerföljd undersöks. Genom att studera de sediment, växtdelar och pollen som en våtmark är uppbyggd av kan man dra slutsatser om hur den bildats och hur dess utbredning varierat på grund av klimatförändringar och/eller mänsklig påverkan. Rekonstruktioner av förändringar i våtmarkers utbredning bidWetlands are of uttermost biological importance as they function as natural purifiers, absorb nitrogen, and contribute to the landscape biodiversity. In a long term, the history and change, in area- and volume extent, of wetlands reflect climate trends through time. This master’s thesis is an attempt to develop a methodology that in a simple and robust way reconstructs wetland changes using sedime

If hedonism is taken to be the view that all and only pleasures are the bearers of intrinsic value whilst also saying that complex things, such as states of affairs, can be ascribed intrinsic value, the hedonic thesis seems to be contradictory. Furthermore it has been argued that the hedonic thesis is inconsistent in its treatment of the notion of intrinsic value in another sense, namely that if t

In this thesis, the introduction of smoke-free restaurants and bars in several EU Member States in a policy convergence perspective is studied. The thesis sets out to explain whether policy convergence has occurred and the possible explanations connected with it. It is stated that 15 out of 25 EU Member States had introduced or decided to introduce smoke-free restaurants and bars up to April, 2006

The purpose was to look into the pattern of consumption among middleage women. Our questions were how women experienced the need to consume, how they defined the expression of consumption and if there was a difference between "shopping" and "buying". The research has been done through eight qualitative interviews and searching in litterature, illuminating our questions. All wo

The realisation of the inner market meant that all border controls between the Member States of the European Community were to disappear, so that the four freedoms, workers, capital, services and goods, could cross the borders without problems. But in order to keep the security in a Community with no borders, the external border controls had to be strengthened. This was necessary to keep out drugs

There are a number of factors which influence an objective assessment of inventive step i.e. the skills of the Examiner, the hindsight knowledge, the guidelines for examination and not the least the ability to rightly define a fictive reference which delimits the obvious from the non-obvious. Once this fictive reference, known by the name as the skilled person in the art, has been established the

Minority group conflicts and marginalization has been a challenge to the peaceful existence and development of many African countries. This thesis is based on the topic: The Anglophone problem: Political representation and Socio-economic development. Cameroon is the case since its independence in 1960 till date. The Anglophones who form the minority claim they are marginalized by the Francophone

The United States taxes its citizens on their worldwide income. Since the U.S. taxpayers are not always very complaisant the government has had to create ways to disclose and control transactions and penalise non-compliant taxpayers. The United States has been, and is one of the world's leading countries in the fight against harmful tax competition, ever since it decided to implement the Contr