Corporate Strategic Management of Global Expansion--Study for Max of entering into China by franchising
The thesis investigates and analyzes the possibility for Max entering to China¡¯s fast food market. And the focal mode of the entry here would be franchising. The core conceptual framework of the thesis is based on Decision-Making Model for International Franchising of Mahmood A. Khan. While in order to make the framework fit the purpose of this study much better, Mahmood¡¯s model was developed an
