Företagsekonomi:Varumärken och varumärkesarbete i en dynamisk värld
Brands and branding have an extensive influence on, and entail large consequences for, today’s marketers, consumers and society as a whole. This course provides knowledge of three major perspectives on brands and branding. During the course, the students will develop their analytical skills and ability to use key concepts, models and theories, both orally in case discussions and in writteBrands and branding have an extensive influence on, and entail large consequences for, today’s marketers, consumers and society as a whole. This course provides knowledge of three major perspectives on brands and branding. During the course, the students will develop their analytical skills and ability to use key concepts, models and theories, both orally in case discussions and in writte