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Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. Design/Methodology/Approach: This conceptual paper adopts a theory about the five elements to identify heritage brands as first introduced by Ur
Sweden has been struggling with bad access to healthcare. The National Healthcare Guarantee is not fulfilled, and Sweden has low productivity numbers. One suggested solution to deal with this issue is increased healthcare production control. Healthcare production control (HCPC) is the activity to actively trying to match healthcare needs with capacity. Public authorities are advocating increased h
Purpose: The purpose of this study was to describe the perceptions of auditors at different career stages on current management control and the work environment. In order to gain a deeper analysis of the auditors' perspective, the study has used previous empirical research and theories of motivation and job satisfaction. Thus, two research questions have been formulated to support the study.
Utsläpp av kväve i naturen är ett stort problem eftersom det till exempel kan bidra till övergödning och så kallade döda bottnar i sjöar i akvatiska och marina miljöer. Förmågan att kunna avlägsna kväve från avloppsvatten har därför blivit ett viktigt medel för att bevara och skydda miljön. Kväveavskiljning från kommunala avloppsvatten sker vanligtvis med hjälp av nitrifikation och denitrifikationEmissions of reactive nitrogen to the environment is of major concern, e.g. since it is known to contribute to eutrophication and dead sea floors in water bodies. The capability to remove nitrogen from wastewater has therefore become a critical means of preserving and protecting the environment. Conventional nitrogen removal from municipal wastewaters usually includes nitrification together with d
What level of influence should market actors be allowed to exert over consumers’ transactional decisions? While persuasive marketing is inherent to free markets and therefore uncontroversial, relatively recent research in the field of behavioural economics about systemic errors in human decision-making has shown just how susceptible consumers are to the will of market actors. Within a rapidly evol
“Alla har en relation till odling och mat, oavsett om man kommer från Somalia, Irak eller Nydala i Malmö.” (Jimenez, 2012). Visst är det så! Att mat är något som vi alla har gemensamt och som förenar människor har varit utgångspunkten för detta arbete. Projektet har resulterat i ett sprudlande matcentrum i Nyhamnen i Malmö. Här kan människor från stadens alla hörn och besökare utifrån samlas krinThe fact that food is something that we all have in common and that it brings people together has been the starting point for this thesis work. The project has resulted in a vibrant food center in the future city district Nyhamnen in Malmö. Here people from all over the city can gather around the People’s Kitchen and Diner, a wine bar, urban farming facilities, food markets and more. The inspirati
Title: The real [estate] customer experience journey - a study of customer experience journeys within the Swedish real estate industry Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Hampus Lindfors & Tobias Hansson Ehrs Seminar date: 2018-06-04 Keywords: Customer experience, customer experience journey, customer experience management, rea
In the near future, our species, and many others, face an upcoming shock in the global climate; one that could result in the potential extinction of more than just the human race. In order to combat this issue, the field of sustainability emerged throughout different sectors of society. One of the places that this topic has blossomed is within academia, and there are few things more important than
The importance of recycling nutrients becomes more important as the finite resources starts running out, and recycling of urine nutrients is an important factor in developing a sustainable society that takes advantage of nutrients already existing in the system. Urine only represents one percent of the domestic wastewater volumetric flow, but contains 80 % of the nitrogen, 50 % of the phosphorus a
This thesis employed several portable sensors on board an unmanned aerial vehicle (UAV) and manned aircraft in order to test new methods of measuring vertical profiles of aerosol particles and contribute to knowledge of aerosol distributions in the atmosphere. More data in this area is required to improve atmospheric modelling and future climate scenarios. The handheld nanoparticle detector Partec
Den framstående juristen Daniel Paul Schreber (1842-1911) drabbades av två omfattande nervsammanbrott i sekelskiftets Tyskland. I sin berömda Denkwürdigkeiten eines Nervenkranken (1903) beskriver Schreber detaljerat sina upplevelser och uppenbarelser efter det andra av dessa sammanbrott, under nio år vid tre olika psykiatriska anstalter. Schrebers öde blev med Sigmund Freuds uppmärksammade fallstuFemale Nerves - Judge Schreber's Unmanning in the Fin-de-Siècle Crisis of Masculinity The prominent jurist Daniel Paul Schreber (1842-1911) suffered two major nervous breakdowns in fin-de-siècle Germany. In his famous Denkwürdigkeiten eines Nervenkranken (1903), Schreber details his experiences and revelations after the second of these breakdowns, during nine years at three different psychiat
Satsningen på vindkraft som en del av Sveriges gröna omställning har lett till ökade etableringar i Sápmi, med konsekvenser för den samiska kulturen. Samiska företrädare har kopplat denna exploatering till det historiska fråntagandet av samisk mark och benämnt detta som grön kolonialism. Samtidigt är samerna särskilt drabbade av de klimatförändringar vindkraften är tänkt att motverka. Denna uppsaThe expansion of wind power as part of Sweden’s green transition has led to increased development in Sápmi, with consequences for Sámi culture. Sámi representatives have linked this exploitation to the historical dispossession of Sámi land and referred to it as green colonialism. At the same time, the Sámi people are particularly affected by the climate change that wind power is intended to mitiga
After the start of the Russian full-scale invasion of Ukraine, content depicting the war atrocities committed by the Russian soldiers flooded social media. Facebook and Instagram kept removing the videos and photographs depicting violence and breaking their community guidelines. This study critically examines the effectiveness of the communication strategy of Ukrainian artists that emerged in resp
The aim of this study was to examine if simplified linear analysis can be used to capture the complex and non-elastic behaviour that filled rubber exhibits. Linear analysis includes both linear elastic material models and a linear solving technique. The studied part in this thesis was a hose, connecting the air-inlet and turbo in a Scania truck engine. The studied material was a filled EPDM-rubber
Background: An increased concern of environmental issues have made companies, including Haldex, look for new engineering and design practices to keep up with legislations and stakeholder pressure, often by analyzing products’ total environmental impact over their life cycles, in so called life cycle assessment studies. The Haldex Project Management Model is a company specific project model where H
Management systems need to be able to stay viable in a changing environment and not become counterproductive because the surroundings have changed. The purpose of this study is to create a concept that can act as a foundation for future management systems. This concept should try to help close the gap between how the management systems are intended to be used, versus how they are actually used in
I detta arbete skapades en virtuell människomodell som placerades i ett virtuellt rum med omgivande miljö. Dessa modeller skapades i 3D-modelleringsprogrammet Autodesk 3ds Max i kombination med det digitala skulpterings- och målningsprogrammet Autodesk Mudbox. Motorn som valdes för att driva simuleringen var Unity 5. Det är en spelmotor som valdes för att ge en ökad realism över klassiska simuleriDuring this project a virtual human model was created and placed in a virtual room with a surrounding environment. These models were created in the 3D modeling software Autodesk 3ds Max, in combination with the digital sculpting and painting software Autodesk Mudbox. The chosen engine to run the simulation was the game engine Unity 5 with the reason to provide an increased realism over classic sim
SOU 2014:40 innebär avdragsbegränsningsregler för finansiella kostnader, bland annat finansiella leasingtransaktioner. Grundtanken bakom detta är att utjämna skillnaderna i den skattemässiga behandlingen av eget och lånat kapital. Ett ytterligare skäl till att avskaffa avdragsrätten för räntor är att det har förekommit omfattande skatteplanering med ränteavdrag som har visat sig svår att motverka.If the proposed changes in SOU 2014:40 are implemented it will impose limitations on deductions for ”financial expenses”. This process will mean limitations for deductions related to financial leasing. The idea behind this is to lessen the difference that exists between the taxation of equity and borrowed capital. Another reason behind the proposed changes is the large extent to which the current
This study deals with the furst attempt at postwar European integration in the defense and foreign policy fields. The European army plan was laid forth by Paris in 1950 after Washington demanded a German contribution to Western defense. Claiming that she could not accept a German presence in NATO, France instead drafted a plan for a supranational, European army. This ill-fated proposal occupied mu
The enzymatic degradation of plant polysaccharides is a process of fundamental importance in nature which involves a wide range of enzymes. In this work, the structure and function of hemicellulose-degrading enzymes was investigated. The focus was on a beta-mannanase (TrMan5A) produced by the filamentous fungus Trichoderma reesei. This enzyme is composed of a catalytic module and a carbohydrate-bi
