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Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. Supervisor: Mats Urde. Key Words: Corporate Brand Management, Corporate Brand Identity, Storytel
Incorporating a multi-year grass ley into an arable crop rotation can increase soil organic carbon stocks, reduce carbon emissions and provide feedstock for biogas. This thesis set out to study how a policy promoting agricultural biomass for biogas impacts GHG emissions and carbon sequestration on a regional level over a temporal scale of 20 years. This was done in the specific case of policy prom
The situation for asylum seekers in the EU varies greatly depending on the country responsible for the individual asylum claim. Even though the EU Commission is working to harmonize the different member states asylum policy, great disparities still exist. Many NGOs have been criticizing the Common European Asylum System (CEAS), defining the Dublin Regulation as the responsible instrument for the m
In this thesis the inoperability I/O model has been used in a case study to evaluate if it is applicable to Swedish conditions and if it is a suitable approach of describing interdependencies. The inoperability I/O model can, given a perturbation from one or more sectors, estimate the ripple effects measured in terms of industry inoperability and economic losses. The model approximates physical in
There are many advantages with the development towards Integrated Circuits (ICs) with smaller, faster, and more transistors. However, tighter margins lead to a need of on-chip instruments to test, tune, and configure. These on-chip instruments, which can be in the range of thousands per IC, must be accessed through the life-time. However, access is challenged by complex system hierarchies. When IC
This thesis explores the possibilities of integrating semantic transport information in the context of 3D-city modelling by implementing transport surfaces according to standards defined by the 3CIM specification, an extension of CityGML. This approach aims to automatically generate transport surfaces in LOD1 and LOD2, based on the Stockholm city basemap in combination with road geometries that re
Purpose: The purpose of this research was to investigate how outdoor textile brands align their brand bdentity with their management actions and communication to become more circular. It was as a consequence explored how communication strategies of outdoor brands align with their management decision and how management actions push the transition of a brand towards more circularity. Methodology: Th
The study offers a prescriptive definition of a sustainable corporation from a human-rights-based approach. It defines a sustainable corporation as any business created with or that has human rights and the environment as its fundamental values, and integrates as well as implements such values into all aspects of its operations. This definition implies that all companies their sizes or sector notw
The purpose of this study is to investigate the increasing specialisation of tasks in contemporary organisations and ensuing demand of expertise, and how these factors are affecting the leadership within virtual teams (teams in organisations working virtually with help of technology). Globalisation and a technological revolution has greatly transformed the business world during the last decades, w
This study examines the relationship between global news narratives and market volatility, focusing on the VIX index as a measure of investor sentiment. By analyzing financial news headlines from 2023, the research investigates whether keyword frequencies related to terms like conflict, recession, and bullish can predict changes in VIX. The study employs multiple regression, time series analysis,
The use of participatory action research in media studies is under development and has the last years become notable as a new way of exploring changes that has taken place on the media market the last decades. Media corporations in Sweden continue shutting down local editorial offices and centralize local news reporting to the head editorials. An absence of local reporting in several rural areas iThe use of participatory action research in media studies is under development and has the last years become notable as a new way of exploring changes that has taken place on the media market the last decades. Media corporations in Sweden continue shutting down local editorial offices and centralize local news reporting to the head editorials. An absence of local reporting in several rural areas i
This cross-country study investigates the potential to improve pig welfare by exploiting consumer demand, domestically and in export markets, for welfare pork produced in indoor production systems. The analysis is based on questionnaire data collected in 2019 focusing on demand for Danish welfare pork both in Denmark and in two nearby export markets, Sweden and Germany. To reduce hypothetical bias
