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This study aims at identifying and analysing the construct of a retailer’s store personality in consumer stories and how these stories relate to the retailer’s brand story on a global level. To fulfil the purpose and analyse a retailer’s store personality, a qualitative approach was chosen to analyse the empirical data provided by a case study of H&M through narrative analysis. The main theori
Purpose: This thesis mainly aims to investigate how an open and encouraging approach to customer complaints can affect churn in software as a service companies. This by examining how the approach affects the presentation of complaints, dissatisfaction, negative word-of-mouth and customers repurchase intention followed by a service failure. Methodology: The thesis applies a quantitative approach c
We found that Swedish fashion companies are ambivalent towards enhancing or concealing their country of origin. Although brand managers acknowledge Swedish country of origin effects as positive in general, their marketing communication is sometimes more focused on positioning the brand as an international label without boundaries. Generally, Björn Borg tries to capitalize on their Swedish country
Title: Establishing in China’s ‘good-enough’ market - A benchmarking study on Scandinavian engineering industries’ further establishment in China. Problem discussion: The Chinese market is gaining importance for Scandinavian engineering industries and is by many considered a crucial market to be successful in. These companies have a tradition of producing premium products for premium customers. Ho
The thesis has two aims to first describe the phenomena by explaining how interim management works and what the charachteristics of an interim manger are. The second aim is to look at the value issue of interim management; What value does an interim manager provide to a company and how do interim managers try to capture and cultivate this?The qualitative method has been used. The interim managemen
The Methodology used to gather empirical materials for this thesis has been different types of interviews. The interviews have been mainly unstructured personal interviews directly with our respondents, due to limiting factors some of the interviews have been carried out via phone or email. The theoretical framework consists of literature from well-recognised authors and is divided into four diffe
Title: Culture’s Affect on the Determinants of Customer Satisfaction in Retailing: The Case of a European Retailer in the U.S. and China Date of the Seminar: 29th of May 2007 Course: BUS 809 Master thesis in International Marketing Authors: Lisa Bustamante Chesley Norman Charlotte Valind Advisors: Johan Anselmsson Cecilia Cassinger Keywords: International Retailing, Determinants of Customer Satisf
Problem Discussion: Nissan Diesel became a part of the Volvo Group in the end of March, 2007. A year has passed and the integration process is making progress but it is perceived to lack some momentum. Our sponsor would like to understand if there are any potential barriers to the integration process. (Haspeslagh, et al., 1991) and (Pablo, 1994) presents two different sets of determinants that can
Denna uppsats analyserar i en deskriptiv fallstudie USA:s drönaranvändning i Pakistan. Detta görs utifrån teoritraditionen om rättfärdiga krig. De principer som utvärderas är de gällande krig som sista utväg, chans till framgång och civilas immunitet. En textanalys av empirin utförs och en tolkningshypotes formuleras. Hypotesen lyder att USA:s drönaranvändning i Pakistan inte i tillräcklig utsträc
The result of a short field work done in Maria Park, a place situated in the north of Helsingborg city. A comparative work, using the old S:a Maria and Maria Park. The same place, once a mental hospital, and now, at the time of the paper being written, it's a richer residential district. Is there anything left of the old mental hospital in the new community and the residents identities?
The purpose of this study is using McDonald’s in China and Sweden as a case to find out how fast food restaurant retailers combine adaptation and standardization with symbolic attributes of store atmospherics under different cultural background, and find out possible reasons. The study used McDonald’s in a case format to study in-store atmospheres. Further, the research has an investigating and ex
Small and Medium sized Enterprises (SMEs) within the European Union are currently facing many challenges one being access to financing due to high risk and probability of default, another being cross-border taxation issues with double taxation and information asymmetry. Since the aim within the EU is to be the most competitive and dynamic knowledge-based economy in the world with sustainable econo
Denna uppsats har en kvalitativ ansats. Analysen av den empiriska informationen har verkställts med en utarbetad analytisk referensram. Genom att studera och redogöra hur SOS anpassar sin verksamhetsutveckling till de förändringar och utmaningar som uppkommer i deras omvärld, är syftet med denna uppsats att rekonstruera den strategiska beslutsprocessen i SOS för att förstå hur en strategi kan form
24 maj 2025 15:00 till 16:30 | Teater I want to invite you to my performance. It’s nothing you haven’t seen before. Just my life. It's about me and you. About every word we exchanged. About every piece of paper you sent to my home. About that moment when I unfolded them, and my fingerprints touched yours.I’m the one who keeps showing up at your door. The one your dog wagged its tail at this mornin
https://www.lu.se/evenemang/maryam-hashempour-final-attachment-0 - 2026-06-20
25 april 2026 21:30 | Konsert INTONAL 2026 Music has always been an abstract art (architecture of time, phrasing, relation to the memory and perception of the listener) and expressive art (diversified relationships to a text, to imagination, to external elements, to the psychological self, to Spirituality). What I try is to reintroduce this expressivity in technological music. Among other things,
https://www.lu.se/evenemang/annette-vande-gorne-performance-intonal-2026 - 2026-06-20
