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Title: When Brands Meet: A Case Study on Public Figures' Representation in Marketing Date: 2024-05-30 Course: FEKH29 - Bachelor's Thesis in Marketing - 15 Credits Authors: Casper Kull, Gustav Langley, Joel Sörensen Supervisor: Peter Svensson Keywords: Persona Marketing, Public Figures, Personal Brand, Controlled Media, Uncontrolled Media. Research question: How are human characteristics as
This thesis project examines the dynamics of trespass protests, particularly focusing on the Right to Roam (RTR) movement in England. I ask in what ways trespass action for roaming rights challenges private property relations and embodies alternative relations to land and nature. Grounded in historical materialist and political-economic theories, private property is conceptualised as social and sp
Title: Exploring Coordination Mechanisms and Product Characteristics for Food Waste Reduction Principles: A Case Study in Physical Distribution Author: Zacharias Samuelsson Thesis supervisor: Eva Berg, Faculty of Engineering at Lund University Thesis Purpose: Identify food waste causes in a global distribution network and develop an improvement proposal for minimizing food waste. Method: This
The global food system, population growth, increased wealth, shifting diets and an overall larger demand for processed food, meat and dairy, has led to increased pressure on land, water and energy. The environmental implications of this have taken part in the establishment of international institutions which aims to regulate agriculture production methods, and thereby reduce these adverse impacts.
This thesis aims to analyse the borderline between private importation and retail sales of alcohol on the EU internal market. This thesis shows that according to the case-law of the Court of Justice of the European Union, the definition of private import is a complex assessment that depends on several factors. Among other indicators, it depends on the shipping and logistics procedure. To be classi
Reaching the 1.5°C target of the Paris Agreement not only requires ambitious goals from national governments, but also the active participation of local municipalities. It is in cities where climate actions need to be implemented to reduce greenhouse gas emissions and reach the international and national climate goals. While the importance of cities and their participation in networks has been wel
Sustainability reporting is the primary way corporate sustainability data is disseminated to stakeholders and the wider public. While sustainability reporting is growing, certain industries still lag, such as shipping. Given the crucial role sustainability reporting can play in driving sustainable business practices, promoting improved reporting in the shipping industry is a valuable goal. This t
Epilepsy is a neurological disorder, affecting approximately 1% of the population. The high rate of drug-resistance in epilepsy in general (30%), and temporal lobe epilepsy (TLE) in particular, pose a serious clinical problem. Thus, novel treatments for drug-resistant epilepsy is highly warranted. Gene therapy has been suggested to be a promising approach to target drug-resistant focal epilepsy si
Background: Demography, politics, economy, and governance appear to be the major structural factors for health and well-being. These factors have a significant role to play in achieving universal health coverage (UHC). The majority of previous studies did not highlight those factors. The aim of this study is to explore the basic structural factors (political stability, demography, gross national i
Background Progressive keratoconus can lead to severely impaired vision, but there is currently no consensus on the definition of progressive disease. Errors in the measurement of the parameters commonly used to establish progressive disease were evaluated in an attempt to determine the limits at which a true change in the values can be detected. The possible association between measurement error
The stacked multi-level (SML) klystron modulator topology has been suggested as an alternative to conventional pulse transformer based topologies in an attempt to improve output pulse performance and reduce system size for long pulse applications. In this topology, a power converter chain including a high frequency transformer generates the output pulse in a pulse modulation/demodulation scheme, e
Aim: The aims of this study were to evaluate health-related quality of life (HRQoL) in children with sacrococcygeal teratoma and to explore the effect of the scar on physical, emotional and behavioral aspects. Methods: A cohort of children operated on for sacrococcygeal teratoma between 2000 and 2013 at Lund University Hospital, Sweden, and their parents were interviewed. HRQoL was evaluated with
