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Artistic Brand or Brand with Art?

Purpose: This article explores the relation between brands and the use of art, and in which way art helps brands in expressing their values and identity. Furthermore, this article will identify the components that characterize Artistic Brands and Brands with Art. Design/Method/Approach: A qualitative approach will be used, and data will be drawn from six different case studies of brands collaborat

Understanding the world through advertising

This thesis explores the audience’s reactions in regards to the phenomenon of norm-breaking ads in Sweden, focusing on the representation of immigrant minorities in advertisements. The aim is to understand if, how, and why, these ads engage audiences online and offline, at a time where public interest in institutionalized politics is on the decrease. The interviews and photo elicitation are a way

Evaluating the Risk Premium in the Cross-Section of Commodity Futures

Departing from the increased interest in and beneficial characteristics of investments in commodity futures evident in the literature. This paper evaluates the existence of factors that may explain the cross-section of commodity futures through macro, equity and commodity specific factors. The models employed are estimated through the Fama-Macbeth two step approach on individual contracts as test

Kön och politik - En kvantitativstudie om kvinnorepresentation i kommunfullmäktige

Politics should be constituted by social representativeness in order to be conceptualised as democratic and legitimate. The set of politicians ought to be diverse and heterogeneous with the aim to include a wide spectrum of interest and concerns. The debate about women lacking power in politics was raised in the seventies. The political parties acted in response to the debate by implementing diffe

The Perpetuation of Jihad: Boko Haram, Charismatic Constructions of Jihadist Ideology and the Rise of Abubakar Shekau

The Nigerian jihadist-terrorist movement Boko Haram reached international notoriety especially after the bombing of an UN-headquarters in Abuja in 2011 and after the kidnappings of 276 schoolgirls in 2014. But these events are minor parts of rapid evolutionary ideological developments and expansion. In 2009 Boko Haram´s leader, Mohammad Yusuf, was killed by Nigerian forces and the movement was con

Solel på Michael Hansens Kollegium

The board at the Student accommodation house Michael Hansens Kollegium (MHK) in Lund, Sweden was interested to investigate if the building Benzelius 2 could benefit from having a solar system installed on it’s roof. The report shall answer on what eventual costs and savings the solar system would result in. The report shall give the board of MHK an indication whether to invest or not. Several meth

Våld(samt) härligt - Fyra djupintervjuer om meningsskapande kring BDSM- utövning

The intention of this thesis is to explore how four self-defined BDSM practitioners describe and understand their practices. Furthermore, I want to explore if their point of view can help us to understand BDSM in other terms than violence and battery. The interviews are semi structured and were done through instant messaging. By using grounded theory method it turned up that the informants describ

Aid for Quality - Quality Assurance in Swedish Party Affiliated Organizations

Purpose: The aim of the thesis is to shed light over the relationship between aid organizations, TQM and overall quality assurance. More specifically, we aim to identify the challenges with quality assurance work in the context of Swedish party affiliated organizations. Methodology: Our study is a qualitative study with an abductive approach. Theoretical perspectives: Our theoretical perspect

In 100 meters turn left by the runestone - Least cost path and spatial statistics study of the Scanian runestones, in realation to Viking Age infrastructure

This thesis concerns the patterns of organization visible within the context that is the Scanian runestones in relation to roads, organized clustering and energy-conservativity. As well as the digital methods increasingly used to analyze such patterns. Using FMIS databases and LIDAR-elevation data it analyses the long, spread out lines of runestones visible in the landscape through GIS spatial-sta

Kadmium i berg, jord och mineral - förekomst och påverkan på den nära omgivningen

This report covers a survey of the natural occurence of the heavy metal cadmium (Cd) in soil and bedrock in Skåne, Sweden and Europe. The main focus is on the cadmium concentrations in samples of sphalerite (ZnS) collected in quarries in Skåne during the study, and in samples of sphalerite from the rest of Sweden and locations in Spain and USA depostited by the Department of Geology, Lund Universi

Leveraging Large Language Models for Firm-Intelligence: A RAG Framework Approach

In the wake of OpenAI's release of ChatGPT in November 2022, powered by the 175 billion parameter neural network GPT-3, the potential applications of Large Language Models (LLMs) in various sectors have become evident. One such application lies in hedge funds and trading desks where knowledge sharing is paramount. These entities often possess a wealth of firm-specific knowledge that spans diff

Monumenten i landskapet. En landskapsarkeologisk studie i Reslöv och Östra Karaby socknar med byarna Reslöv, Högestorp, Åkarp, Sibbarp och Östra Karaby

In this essay, I make a landscape archaeological analysis of the parishes of Reslöv and Östra Karaby. By studying both the visible and the hidden cultural landscape, with a focus on the Middle Ages, I identify different structures in the landscape. The starting point is the registered monuments that are documented in the Cultural Environment Register at The Swedish National Heritage Board. By loca

Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising

With the number of digital display advertisements increasing, consumers have become accustomed to ignoring or skipping internet ads. Previous research has investigated the use of different types of human images (like celebrities and social media influencers) in advertising to improve advertising effectiveness. However, existing studies neglect the role of normal people and examine the presence of

Assessing the marginal value of subsidiary ownership

Titel: Assessing the marginal value of subsidiary ownership - A case study on Alfa Laval India Ltd Authors: Maria Björkander & Fredrik Runéus Tutors: Måns Kjellsson – PHD candidate, Department of Business Administration, Lund School of Economics and Management Anders Vilhelmsson – PHD, Department of Economics, Lund School of Economics and Management Thomas Thuresson – Chief Financial Officer,

Forskare, jägare, kolonisatör

Forskare, jägare, kolonisatör examines Tierleben, German naturalist Alfred Brehm's magnum opus, with the purpose of discussing the work's relationship to colonial attitudes towards Africa prevalent in Europe at the time of its writing. The focus has been in examining how the nature of Africa, the European colonial presence and the relationship between European, African and animal are depic

European Political Cooperation - The Development of a Common Stance in the Middle East

In order to attain an understanding of the emerging of a collective foreign policy in Europe, the thesis sheds light over the Arab-Israeli conflict and how the interlocked crises of the 1970s in the Middle East affected the evolving of a European common position in the region. The study is based on realist assumptions and uses the theory about states cooperating as a strategy of balancing global

Kampen om Marknadsekonomisk Status

Since the opening of the Chinese borders in 1978, China has transformed in an unprecedented fashion. Constant economic reforms have converted the economy from a planned to a “socialist” market economy. Membership in the WTO has intensified China’s foreign trade and also integrated China in the world economy. Nonetheless, denial of Market Economy Status (MES) from its largest trading partner, the E

Samtidig mätning av värmeutveckling och relativ fuktighet hos hydratiserande cement

Vi har i detta examensarbete utfört samtidig mätning av värmeutveckling (hydratationshastigheten) och relativ fuktighet (självuttorkningen) hos hydratiserande cement. Denna studie har gjorts på fyra grundrecept med olika cement där vatteninnehållet har varierats för att få olika självuttorkning. Mätningarna av relativ fuktighet är utförda med RF-sensorer som ger utslag i millivolt som därefter omv