Filtyp
SUMMARY: Models of service encounters are often fraught by reductionism, describing business relationships as mathematical combinations of dyadic constellations. Metaphors of ideal social relationships (marriages or friendships) are highlighted to stress normative aspects of equal, balanced and long-term business partnerships. However, these approaches are limited in their analytical sensitivity,
CESTAP är ett kompetenscentrum som inkluderar akademiska och industriella partners och som främjar produktion och användning av hållbara bränslen för stationära gasturbiner och jetmotorer för flyget. Bland de akademiska och institutbaserade partnerna finns Lunds universitet (koordinerande part), Luleå Tekniska Universitet och RISE (Research Institutes of Sweden). CESTAP finansieras av Energimyndig
The sports industry is one of the most challenging and constantly evolving industries, yet simultaneously, the smaller and medium-sized clubs face a severe challenge of competing against the biggest and best-known brands in the world. The sports literature is limited to marketing and studying global mega-brands; this thesis addresses the gap in strategic management literature concerning both sport
