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Original/Value: This paper contributes to the narrow body of research on a complex phenomenon: brand activism and customers’ perception. It presents a new framework for analysing the relationship between the brand vision and brand image. Furthermore, it compares and contrasts the brand activism of two different fashion companies.
Popular Abstract in English Uganda is one of the youngest nations in the world. Majority of youth in Uganda are growing up in rapidly urbanizing and globalized environments that are characterized by changing social controls and breakdown of traditional norms. However, the youth still continue to face widespread poverty, high levels of unemployment, and have limited access to educational opportunitThe growing incidence and prevalence of sexually transmitted infections among young people, particularly HIV, is a public health concern in Uganda. There is increasing evidence that Ugandan youth engage in risky sexual behaviors, transactional sex, and experience sexual coercion. Most research on sexual behaviors has been limited to inter- and intra-personal factors that influence sexual behaviors
Research shows that aid in many cases is given with a political strategy. Since aid is financed by taxpayers, we find it interesting and relevant to further investigate the political motives behind Swedish aid and if the focus of Swedish aid has differed across time and elected governments. The aim is to empirically investigate the role of the character of the recipient countries and the role of t
Popular Abstract in English News about global warming, discussions about alternative fuels such as natural-gas and biogas, and commercials about gas engines sound familiar to the most people living in modern societies. Why global warming is important? What is the role of natural-gas engines in this subject? Are natural-gas engines efficient? Do they perform as well as diesel engines? If not, why? Most heavy-duty engines are diesel operated. Severe emission regulations, high fuel prices, high technology costs (e.g. catalysts, fuel injection systems) and unsustainably in supplying fuel are enough reasons to convenience engine developers to explore alternative technologies or fuels. Using natural gas/biogas can be a very good alternative due to the attractive fuel properties regarding emissio
In this work, surface enhanced Raman spectroscopy (SERS) was combined with dielectrophoresis (DEP) to realize a controllable in situ detection method of enhanced Raman signals from molecules in suspension environment. Polymer beads coated with gold nanoparticles were prepared as SERS ‘hot spot’ substrates. Several DEP electrode designs were evaluated and the stripe electrode succeeded in manipulat
The last decade’s rise of the so-called “third frame” (or third generation) of Transformative Innovation Policies (TIP) has shifted focus of research and innovation investments from economic growth and competitiveness to also tackling societal challenges and generating broader environmental and societal impact. The evolution in rationale and aims for policy action also implies a need to adapt and
Skeletal muscle fiber composition and capillary density influence physical performance and whole-body metabolic properties. ~45% of the variance in fiber type is heritable, which motivated us to perform a genome-wide association study of skeletal muscle histology from 656 Swedish men. Four independent variants were associated (p
Ligand substitution reactions on square-planar platinum (II) complexes of the types trans-[PtRXL2], trans-[PtR(4-PADA)L2][BF4], trans-[PtRX(LL)] and trans-[PtR(4-PADA)(LL)][BF4], R=H, Me; X=Cl−, I−; L=PEt3, bis(3-trifluoromethyl-phenyl)benzylphosphine (4). LL=the trans-spanning 2,11-bis[bis(3-trifluoro-methylphenyl)phosphinomethyl]benzo [c]phenanthrene (3); 4-PADA (=pyridine-4-azo-4′-(N, N-dimethLigand substitution reactions on square-planar platinum (II) complexes of the types trans-[PtRXL2], trans-[PtR(4-PADA)L2][BF4], trans-[PtRX(LL)] and trans-[PtR(4-PADA)(LL)][BF4] R=H, Me; X=Cl−, I−; L=PEt3, bis(3-trifluoromethyl-phenyl)benzylphosphine (4), LL=the trans-spanning 2,11-bis[bis(3-trifluoro-methylphenyl)phosphinomethyl]benzo [c]phenanthrene (3); 4-PADA (=pyridine-4-azo-4′-(N, N-dimethyl
Amyloid beta peptides (Aβ) proteins play a key role in vascular pathology in Alzheimer’s Disease (AD) including impairment of the blood–brain barrier and aberrant angiogenesis. Although previous work has demonstrated a pro-angiogenic role of Aβ, the exact mechanisms by which amyloid precursor protein (APP) processing and endothelial angiogenic signalling cascades interact in AD remain a largely un
During red blood cell (RBC) lysis hemoglobin and heme leak out of the cells and cause damage to the endothelium and nearby tissue. Protective mechanisms exist; however, these systems are not sufficient in diseases with increased extravascular hemolysis e.g. hemolytic anemia. α1-microglobulin (A1M) is a ubiquitous reductase and radical- and heme-binding protein with antioxidation properties. Althou
This article reads J. J. Abrams and Doug Dorst's S. (2013) as a reflection of the changing status and function of the printed novel in the digital age. As an experimental novel with yellowing pages and handwriting in the margins, S. appears to reflect a “material turn” in literature. It celebrates the book as a space of intimacy and memory, positioned in opposition to new digital media. However, t
Hematocrit (HCT) measurements of blood from patients, blood donors and athletes are routinely performed on a daily basis. These measurements are often performed in centralized hospital labs by whole blood analyzers, which leads to long time-to-result. On site measurements, based on centrifugation can be done, but these assays require manual handling, are slow and can just measure HCT in contrast t
Microfluidics is a field which has the potential to revolutionize medical diagnostics. The ability to sort and analyse cells by the use of portable handheld devices has the potential to enable sensitive devices for point-of-care diagnostics. This could play a major role in diagnosis of a wide range of diseases which are prevalent in remote areas in developing countries where a majority of the peop
