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I dagens marknadsföring ser vi då och då hur organisationer använder sociala rörelser. Detta fenomen skapar oftast funderingar bland målgruppen huruvida organisationen verkligen bryr sig om rörelsen och anspelar på den för att aktivt ta ställning i frågan, eller för att kapitalisera på den sociala rörelsen. Genom denna studie ville vi fortsatt undersöka hur målgruppen upplever varumärken som genomIn today’s marketing, we now and then see organizations using socio-political movements. This phenomenon often creates questions amongst its audience whether the organization genuinely cares about the movement, or whether it is just an easy way to capitalize on the movement. In this study, we wanted to examine further how the audience perceives brands, which marketing alludes on social movements,

The airline industry has been on a steady rise the last couple of decades and so has the range of different kinds of digital entertainment options onboard commercial airliners. As the technology onboard airliners has become more and more advanced, the possibility to offer passengers different kinds of digital experiences have risen. Most airline companies nowadays offer large movie libraries, sing

The global airline industry is a significant market. Every year, millions of people travel by long-haul flights for different purposes. Inflight entertainment (IFE) systems are offered as a service in the aircraft cabin to keep these passengers entertained during the flight. Since IFE can significantly impact the passenger’s journey, aviation companies need to be at the forefront of providing and

Educational software in which the student takes the role of teacher and instructs a digital tutee a so-called teachable agent has repeatedly proven to have positive effects for school children's learning. In a study with 39 preschoolers aged 3:9 to 6:3, we explored the conditions under which children this young would benefit as well from this kind of educational software. We specifically investiga

How can ludic play frame and assist the participants' interactions in an immersive opera? The Consultant's Quest was developed as an artistic response to the idea and the challenge of integrating articulated game-playing as a both methodic and affective instrument in relation to operatic elements. Presented as a card-driven board game in connection to the operatic experience The Prophecies, The Co

Place branding strategy and practice focus on making places attractive to draw the right type of people, ideas and capital to cities, countries, and regions (Dinnie, 2011; Kavaratzis, 2004). Recently, however, the commodification of urban space has caused a number of problems in cities linked to masstourism, gentrification, pollution, declining city centres, segregation, and social tensions due to

Right now, the world is facing the largest wave of urban growth in history. The cities depend on nature’s ecosystem to function properly. The aim is to build dense, green and sustainable. In the future we must find new ways to integrate green structure into the cities more efficiently. Green to Grey is a series of paving stones that can host vegetation. The product and the vegetation can flexibly

Interest in the culture of freshwater crayfish throughout Europe has increased during the last few decades. However, the effects of both introduced and native crayfish species on the structure and diversity of freshwater communities has received little attention. In this paper, I review the impact of crayfish on macrophytes, algae, invertebrates, amphibians and fish; also I compare the impact of i

Portfolio optimization involves a tradeoff between maximizing expected returnand minimizing risk. In practice, useful formulations also include various costs and constraints that regularize the problem and reduce the risk due to estimation errors, resulting in solutions that depend on a number of hyperparameters. As the number of hyperparameters grows, selecting their value becomes increasingly imPortfolio selection involves a trade-off between maximizing expected return and minimizing risk. In practice, useful formulations also include various costs and constraints that regularize the problem and reduce the risk due to estimation errors, resulting in solutions that depend on a number of hyperparameters. As the number of hyperparameters grows, selecting their value becomes increasingly imp

Apprenticeship training is a form of education that arouses a great deal of interest as regards the challenges that characterise conditions for young people on the current labour market. This is obvious both in Sweden and in other comparable countries. This chapter begin by illustrating the changed conditions for establishment of young people, a factor that may help to enhance understanding of why

According to the Swedish Care of Young Persons Act (LVU), rulings regarding compulsory care should be independent of aspects of gender, ethnicity, or social background. This paper aims to examine on what grounds youths are taken into compulsory care according to the prerequisite “other socially destructive behavior” stated in 3 § LVU. Meanwhile, how administrative courts apply the concept of the c

BackgroundTumour deposits are a prognostic factor for overall survival and distant metastasis in lymph node-negative colorectal cancer. However, the current TNM staging system does not account for the presence of tumour deposits in lymph node-positive colorectal cancer, or for the presence of multiple deposits. This study aimed to investigate the prognostic effect of tumour deposit count in patien

Motor complications impair quality of life and cause severe disability in patients with advanced Parkinson's disease (PD). Since they are often refractory to medical therapy, interventional therapies have been developed, which can provide a considerable reduction of daily off-time and dopaminergic dyskinesias. Continuous dopaminergic drug delivery (CDD) is based on the steady stimulation of striat