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Popular Abstract in English This thesis is about industrialised house-building, put in a strategic perspective. Industrialised house-building is in the thesis described as a process- and product-oriented concept that can serve as an alternative to traditional project-oriented house-building methods and principles. It is seen as an integrated, multi-disciplinary concept that requires an establishedIndustrialised house-building has received increasing attention within both the construction industry and the scientific community during the last 15 years. However, industrialisation of house-building is not a new phenomenon, it has been applied to various extents throughout modern history, although the understanding and descriptions of it have developed over time. Scientifically, industrialised

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In recent years, digitalization influenced various industries, including retail banks. It can be observed that retail banks face new challenges such as changing customer demands and expectations. At the same time, the industry is disrupted by new competitors, such as Financial Technology companies and large technology enterprises. The ongoing low-interest environment risks the profitability of ban