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Titel: Individanpassad Marknadsföring- Uppskattat eller ett hot mot konsumenters integritet? Seminariedatum: 2016-01-15 Ämne/Kurs: FEKH29, Examensarbete kandidatnivå i Marknadsföring, 15 hp Författare: Sofie Berggren, Anna Hallner och Yasmine Ströberg Handledare: Magnus Lagnevik Fem nyckelord: Individanpassad marknadsföring, CRM, köpbeteende, integritet, Facebook Syfte: Syftet med vår uppsaTitle: Personalized Marketing- do consumers appreciate it or is it a threat against integrity? Seminar date: 2016-01-15 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPS) Authors: Sofie Berggren, Anna Hallner & Yasmine Ströberg Advisor: Magnus Lagnevik Key words: Personalized marketing, CRM, buying behavior,

Influencing at the municipal level is imperative for Swedish democracy. The purpose of this study is to understand how influencing municipal politicians can be done. This was done by way of investigating if the speed limit outside a preschool in West harbor, Malmö could be affected. Qualitative text analysis of public documents, social media excerpts, an interview with the municipality politician

This study aimed to investigate how counselors in primary care address the topic of suicide in conversations with patients. The intention was to examine whether the patient’s gender or age influenced how healthcare counselors inquire about suicide or address mental health issues. The method chosen for this study was qualitative interviews with seven counselors working in primary care in Sweden. In

The purpose of this study was to qualitatively examine, from a legal aspect in relation to the young persons protection needs, and analyze how the youth clinic staff handles their discretion regarding the contradiction between their duty to report and confidentiality in contact with young people under 15 who are sexually active. In the Sexual Crimes Act, it appears in several places that a child u

This study was carried out on 358 students in their first year of Swedish gymnasium education (upper secondary education). The purpose of the study was to examine adolescents' attitudes towards alcohol and to compare the findings to the adolescents' perception of their parents' attitudes and habits concerning alcohol consumption. The data used in the study were elicited using quantitat

EU:s lagstiftningskompetens på arbetsrättens område - från Rom till Lissabon beskriver, ur ett historiskt perspektiv, hur arbetsrätten har införlivats i EU-rätten. I uppsatsen görs en analys av vad detta har inneburit och vad det kan tänkas innebära för framtiden. För ändamålet har alla genom tiderna gällande fördrag undersökts, tillsammans med ett urval av EU-domstolens avgöranden. Doktrinen har The EU’s Legislative Competence in the Field of Labour Law - from Rome to Lisbon describes, from a historical perspective, how labour law has become a part of EU law. The thesis contains an analysis of what the impact of this has been and what it is going to be in the future. For this purpose, every Treaty that has been in force during the history of the EU has been examined, together with a selec

The increasing feeling of systemic failure among the public gives rise to a growing number of social movements including the climate movement. The global environmental organization 350.org focuses on building, connecting, and empowering the grassroots climate movement by initiating and facilitating different campaigns, e.g. the Fossil Free (FF) Campaign. I conducted in-depth interviews of grassroo

The purpose of this paper was to describe and analyse why some people abuse anabolic steroids and through that increase the understanding for this problem. · Why do some people choose to begin with anabolic steroids? · Where does the first contact with the drug take place? · How does the users affect by anabolic steroids? · Is it possible to be addicted to anabolic steroids? The paper was drawn fr

Leadership in crisis: How to communicate successfully when the future looks bleak When times of hardship and crisis are at the corporate doorstep, one of the most important assets to have is a working internal communications system. A fundamental problem for many organizations in times of crisis is to keep the communications system up and running smoothly. Leaders must not forget that it is their

This report is dealing with row house fires and the variables that causes these fires. Statistics show that fires in row houses tend to have a greater risk of killing people and to spread across their homes compared to other kinds of residents. Several variables are examined through statistic analysis and case studies to get a picture of the most common causes of fires in row houses and what could

Interpersonal processes - A quantitative study of how staff within youth welfare perceives the importance of the relationship with the youth in the treatment You occasionally meet the opinion that treatment within institutional youth care doesn’t work out well, even though the intentions of the care provided by SiS (The National Board of Institutional Care in Sweden) are that it shall. If the met

This paper is a case-study of river rafting in California. The purpose is to contribute with an anthropological approach to the subject of risktaking within the adventure sport. The significance of the risk factor to identity creation af the rafting guide is examined. Furthermore it is examined, in which way strong character, autority, the stautus as river god/godish and adventure indentity is bei

Key words: Corporate environmentalism, ecologic-economic decision-making, CSR worldviews Purpose: To explore environmental decision-aming processes at managers at Skanska, also with regard to enviornmental decison-making conceptualizations in theory. Method: The research of the thesis is based on a qualitative approach through the use of semi-structured and open interviews. Furthermore an interpre

To promote more collaborative sustainable governance processes, environmental information transparency is required at all stages. As an authoritarian country with rapid economic growth, China has faced serious environmental degradations that threaten citizens’ daily life. Over the last two decades, China has witnessed a trend to integrate third parties into environmental governance and an increasi

Överskuldsättning innebär en situation där en individs svårigheter att återbetala sina skulder ger upphov till en kontrollförlust över ekonomin. Överskuldsättning är ett stort och växande problem i Sverige som ger upphov till en rad olika folkhälsoproblem. Unga vuxna personer är en särskilt sårbar grupp för att hamna i skuldsättningsproblem. Fokus i detta kapitel är att analysera unga vuxna person

Despite significant circular migration flows historically and today, their economic impacts remain understudied. Using data on predominantly rural Swedish migrants who returned from the US during the Age of Mass Migration we estimate returns to temporary migration in terms of wealth, income, demographic and social outcomes. We find substantial wealth effects but limited evidence of increased labor

Enligt forskare och praktiker innebär klimatförändringarna särskilda utmaningar för freden. För att förstå vilka dessa utmaningar är och hur man ska hantera dem måste man ta hänsyn till kön, eftersom både erfarenheter av och processer för fred, samt drivkrafter bakom klimatförändringar är könsbundna. Exempelvis kan kvinnor och män uppleva förhållandena efter en vapenvila på olika sätt, eller så kaScholars and practitioners argue that climate change poses particular challenges for peace. In order to understand what these challenges are and how to tackle them necessitates attention to gender, since experiences and processes of peace are gendered, as are experiences and drivers of climate change. For instance, women and men may experience conditions after a ceasefire differently, or climate h

The ongoing environmental crisis and the growing socio-economic disparities between different population groups are among the most significant challenges facing humanity. These problems are rooted in unsustainable consumption patterns, particularly in the more affluent societies worldwide. We, therefore, need to change existing consumption patterns, which is a considerable challenge. A sustainable