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When law is ambiguously articulated or various legal norms and obligations are working simultaneously, it creates a puzzling situation to individuals that are expected to follow or live under the unclear law. To study these instances, one must depart from the analysis of formal legal texts and legal institutions into the everyday experiences and perceptions of individual citizens. The aim of this

This study aims to give an overview of how nation branding is organised in the Netherlands by analysing the collaboration of individual institutions involved in nation branding and the so called ‘Holland Branding Collective’. Nation branding in the Netherlands is a fragmented field where institutions approach nation branding bottom-up with a combination of public and private actors. There are seve

The Gorkha earthquake that happened on the 25th of April and its aftershocks on the 26th 2015 was a remarkable event in Nepal’s history. Okharpauwa, a village development committee in Nuwakot District, was considerably affected by the aftershocks and the affected people were in the process of recovering when this master’s thesis was written. A dominant idea within disaster recovery literature is

The aim of this study was to depict and analyze the interactions that take place between patients and staff in a healthcare setting providing maintenance treatment for opioid addiction. More spe-cifically, the aim was to make the ritualized elements of the interaction visible and understanda-ble. The study was conducted at a maintenance treatment clinic located in the south of Sweden, through part

In this paper we wanted to find out how sexual abuse and sexual harassment against children was described by women exposed as children and how it was talked about in documentary films about sexually exposed children. We have interviewed four women who have been exposed to sexual abuse as children and we have also seen four documentary films about women with similar experiences as the women we inte

This thesis looks into the political discourse surrounding the doping scandal that has developed in Russian sport over the last two years. The paper hypothesizes that because of the importance of nationalism and Russia’s great power status, the Putin regime has, despite publicly stating the opposite, actively contributed to the further politicization of sport by returning to a sport discourse clos

Denna studie har som syfte att undersöka hur feministiska värden i marknadsföring kan användas som en strategisk resurs för att skapa en ökad autenticitet för ett företags varumärke, och därmed bidra till forskningsfältet för strategisk kommunikation. En begränsad mängd forskning har gjorts om feminism som en autenticitetsstrategi i förhållande till varumärket. Uppsatsen har således ambitionen attThis study aims to understand how feminist values in marketing can be used as a strategic resource to increase the brand authenticity, and thereby contribute to the field of strategic communication. A limited amount of research has been done regarding feminism as a strategy of authenticity in relation to the brand. The study therefore has the ambition to create a deeper understanding regarding how

Detta är en kvalitativ studie över den strategiska kommunikation som Kristdemokraterna använder sig av i deras valkampanj inför valet till Europaparlamentet 2019 Make EU Lagom Again utifrån ett perspektiv på populism som en kommunikations-stil. Detta för att öka förståelsen för hur populism som ett kommunikativt fenomen kan förstås i en svensk politisk kontext. Studien baseras på en kritisk retoriThis is a qualitative study on the strategic communication that Kristdemokraterna use in their campaign for the European parliament 2019, Make EU Lagom Again from a perspective on populism as a political communication style. This in order to expand the knowledge on how populism as a communicative phenomenon can be understood in the context of Swedish politics. The study is based on a critical rhet

In this research I aimed for grasping an understanding of how community performance projects serve for building communities through bodily assemblies and affect. I conducted an ethnographic research based on two different performance projects in Malmö. I have used participant observation, embodied ethnography and semi-structured interviews as research methods. Doing so, I attempted to comprehend w

Denna studie syftar till att ta reda på hur nyexaminerade musiklärare ser på sin identitet som musiklärare och huruvida de också identifierar sig som musiker. Genom en kvalitativ intervjustudie har tre informanter svarat på frågor kring valet att bli musiklärare, musiklärarutbildningen och deras tidiga yrkessocialisation. Vägen mot ett yrkesliv som musiklärare förefaller inte för informanterna somThis study aims to find out how newly graduated music teachers identify themselves as music teachers and whether they also identify themselves as musicians. Through a qualitative interview study, three informants have answered questions about the decision of becoming a music teacher. The path towards a professional life as a music teacher does not seem as a straight line. It is described as a comb

Syftet med studien var att undersöka unga kvinnors upplevelser av sexualisering i reklam samt vilka hanteringssätt de använde sig av för att hantera detta i sitt vardagliga liv. Undersökningen grundades i kvalitativ metod med en kritisk realistisk ansats där tematisk analys och semantisk kodning tillämpades för att bearbeta datan. Sju kvinnliga studenter vid Lunds Universitet deltog i semi-struktuThe study captured young women’s experience of sexualization in advertising and examined the different coping strategies they adopt to tackle sexualization in everyday life efficiently. The study was grounded in a qualitative method with an epistemological approach of a critical realist nature. Thematic analysis and semantic coding was used to interpret the data. Seven semi-structured interviews w

This thesis work has has been done at Sensative in Lund and the goal has been to build a prototype of a product which the company then may build further upon. The product aims to combine IoT with social responsibility by preventing drowning accidents with the data that is generated and sent via the product. Based of an initial description of the product provided by Sensative, the work then was div

Academic libraries provide support to researchers, but this group is diverse and the particular situation of doctoral students is often overlooked or seen as uniform. To inform the development of such research support, to meet the needs of all doctoral students, it is of utmost importance to grasp the diversity within the group. The purpose of this study was thus to map this research field and sys

Though the diffusion of electric vehicle (EV) is high on the global agenda, and there are efforts to speed up the shift: some countries intend to ban the sale of internal combustion engine vehicles (ICEV), and some OEMs (original equipment manufacturers) have announced the goal of electrification, the diffusion of EV is slowly. Technological innovation theory explains that we need to harmonise tec

Syftet med denna uppsats är att förstå hur, och varför, media upprätthåller traditionella könsnormer i deras porträttering av kvinnliga soldater. Studiens primärmaterial består av artiklar publicerade av tidningar i USA och Storbritannien, som beskriver menig Lynndie England och hennes handlingar i Abu Ghraib-skandalen. För att uppnå syftet med denna studie ställs följande frågeställningar: På vilThe aim of this thesis is to understand how, and why, the media is sustaining traditional gender norms in their portrayal of female soldiers. The primary material of the study consists of articles published by newspapers in the United States and the United Kingdom, describing PFC. Lynndie England and her actions in the Abu Ghraib scandal. To meet the purpose, the thesis addresses the following res

The aim of this study is to investigate (1) whether the use of influencers in advertisements has a negative effect on brand recall in general and (2) which conditions enhance or weaken such a negative effect. A combination of experimental and case based research was applied to establish control (unknown model) and experimental groups (influencer) for different cases in order to test for brand reca

The Aina project focuses on exploring how design can contribute to the shift towards a more sustainable circular economic system. Aina presents an alternative system for future clothing, where garments are designed to have an extended lifespan, both in production and in consumption. The fashion industry embodies the insanity of the neoclassical market system aiming for endless growth through shor

Projections estimate that by 2050 hundreds of millions to a billion people will migrate elsewhere due to environmental reasons. The increasing frequency and intensity of natural hazards posed by climate change, as well as the slow-onset degradation of habitats all over the planet, will drive more and more species to migrate towards more habitable and safe environments. While much of the literature

Title: Marknadsföring- till vilket pris som helst? The tiny fantasy and the much bigger reality Seminar date: 2020-01-16 Course: FEKH29 Business administration: Degree Project in Marketing, Undergraduate Level, 15 credits Authors: Emelie Ljunggren, Hanna Lundstedt Advisor: Nikos Macheridis Key words: Purchase intention, body image, plus size, the thin body ideal, social responsibility Purpos