Sökresultat

Popular Abstract in Swedish Avhandlingens syfte är att ge ett bidrag till att belysa hur olika teorier och modeller kan förklara den sociala, kulturella och psykologiska situation som en avgränsad grupp kvinnor med narkotikaproblem befinner sig i. I avhandlingen görs en ansats att integrera ett socialpsykologiskt perspektiv med ett kvinnoforskningsperspektiv och ett personlighetspsykologiskt perspThe purpose of this study was to systematically examine the social, cultural and psychological situation of a group of women with drug addiction, and to gain an understanding of it. Different theoretical perspectives were utilized in efforts to understand and explain why some young women start using drugs. The attempt was made to integrate a social psychological perspective with a perspective base

This study is based on the translation into Swedish of a chapter from Ali Laraki’s handbook The Practical Guidebook of Essential Islamic Sciences – A Commentary on Ibn Ashir’s Al-Murshid Al-Mu’in. The study begins with a source text analysis that deals with the book's context, content and style. Initial considerations for the translation work are then presented. The second part of the study in

Syfte: Syftet med studien är att utifrån ett socialt identitetsperspektiv fördjupa kunskapen kring förekomsten av grupperingar i kontorslandskap med fri placering. Metod: Studien utgår ifrån en iterativ metod där semistrukturerade intervjuer har tillämpats. Vidare har studien grundats i en socialkonstruktionistisk ansats och studiens analys har utgått ifrån ett tolkande perspektiv. Teoretisk refer

The purpose of this thesis is to investigate whether placement, using a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are being bought, habitual and unplanned, as a response due to the placement of the products in-store. To further elucidate t

The purpose of this thesis is to study and determine how working in cross functional teams can generate value in an effort to facilitate innovation. An inductive scientific perspective is chosen as the research approach. A single case is investigated with the theoretical framework based on Resource Based View, Intellectual Capital, Innovation theory and theories concerning Cross Functional Teams.

Thesis Purpose: The purpose of this thesis is to explore the role of social media as a tool for eCRM. Methodology: This thesis has an explorative research approach as it aims to explore social media as a tool for eCRM. It has further an iterative approach and is based upon qualitative data combined with observational data. Theoretical Perspective: This study builds on the existing literature and t

The main purpose of this thesis is to uncover the relationship that exists between the formation of purchase intentions and the factors that influence the process of intent formation; a specific focus will be given to the discovery of the impact of negative eWOM within a consumer’s pre purchase decision context. The thesis uses an inductive and qualitative design. The authors propose and apply two

Thesis purpose: The purpose of this master thesis is to investigate the expectations of roles between supplier sales representatives and retailer store personnel in relation to in-store campaigns, this in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The researchers believe that social phenomenon and their meanings are continually being a

This thesis investigates how Swedish parliamentary parties coordinate their positions on environmental legislation across the national and European levels using the 2023 revision of the European Union’s Emissions Trading System (ETS) as a case study. The study is guided by the Principal-Agent (PA) theory and addresses two research questions: (1) to what extent parties maintain alignment of policy

Using qualitative interviews with twenty recent graduates, this study explores how participants understand and experience career in the aftermath of the crisis. Overall, this study suggests that several dominant theories and practical storylines surrounding notions of career and career development present a static view that fails to take important contexts into account. We aim to provide a deeper

The aim of this study is to increase the knowledge in practice of value co‐creation by providing information on how co-creation is manifested in C-­‐G lookbook. This thesis employs a qualitative strategy with an inductive approach, and data were collected through virtual observation. Theoretical framework is divided into three different parts, in which various theories within s

How are brand characters portrayed in Formula 1 teams? The purpose of this study is to understand and describe brands and their brand characters within the experience market of Formula 1. We aim to contribute with conclusions regarding brand characters and their differentiation within the field of research of experience markets. The study adopts a qualitative and abductive approach, grounded in in

Problemställning: Erosion är ett problem längs många stränder i Sveriges. Ett flertal stränder i Lomma kommun (sydvästra Skåne) har eroderat under en längre tid, vilket har negativt påverkat kustnära infrastrukturer och aktiviteter. Föreliggande studie fokuserar på erosionsproblemen längs en kuststräcka definierad av Öresundsvägen och V:a Kennelvägen i Bjärred, beläget i norra delen av kommunen. D

This study aims at identifying and analysing the construct of a retailer’s store personality in consumer stories and how these stories relate to the retailer’s brand story on a global level. To fulfil the purpose and analyse a retailer’s store personality, a qualitative approach was chosen to analyse the empirical data provided by a case study of H&M through narrative analysis. The main theori

Research question: How do social relationships and social interactions shape the behavior of young consumers on Social Media and Communication Apps? Purpose: The purpose of this study is to enhance the understanding of how the Social Customer Journey influences the purchasing behavior of young consumers on Social Media and Communication Apps. Furthermore, the study aims to explore the dynamics o