Filtyp
Thesis purpose: The purpose of this master thesis is to investigate the expectations of roles between supplier sales representatives and retailer store personnel in relation to in-store campaigns, this in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The researchers believe that social phenomenon and their meanings are continually being a
Syfte: Syftet med studien är att utifrån ett socialt identitetsperspektiv fördjupa kunskapen kring förekomsten av grupperingar i kontorslandskap med fri placering. Metod: Studien utgår ifrån en iterativ metod där semistrukturerade intervjuer har tillämpats. Vidare har studien grundats i en socialkonstruktionistisk ansats och studiens analys har utgått ifrån ett tolkande perspektiv. Teoretisk refer
The purpose of this thesis is to investigate whether placement, using a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are being bought, habitual and unplanned, as a response due to the placement of the products in-store. To further elucidate t
The purpose of this thesis is to study and determine how working in cross functional teams can generate value in an effort to facilitate innovation. An inductive scientific perspective is chosen as the research approach. A single case is investigated with the theoretical framework based on Resource Based View, Intellectual Capital, Innovation theory and theories concerning Cross Functional Teams.
Problemställning: Erosion är ett problem längs många stränder i Sveriges. Ett flertal stränder i Lomma kommun (sydvästra Skåne) har eroderat under en längre tid, vilket har negativt påverkat kustnära infrastrukturer och aktiviteter. Föreliggande studie fokuserar på erosionsproblemen längs en kuststräcka definierad av Öresundsvägen och V:a Kennelvägen i Bjärred, beläget i norra delen av kommunen. D
This study aims at identifying and analysing the construct of a retailer’s store personality in consumer stories and how these stories relate to the retailer’s brand story on a global level. To fulfil the purpose and analyse a retailer’s store personality, a qualitative approach was chosen to analyse the empirical data provided by a case study of H&M through narrative analysis. The main theori
The main purpose of this thesis is to uncover the relationship that exists between the formation of purchase intentions and the factors that influence the process of intent formation; a specific focus will be given to the discovery of the impact of negative eWOM within a consumer’s pre purchase decision context. The thesis uses an inductive and qualitative design. The authors propose and apply two
Research question: How do social relationships and social interactions shape the behavior of young consumers on Social Media and Communication Apps? Purpose: The purpose of this study is to enhance the understanding of how the Social Customer Journey influences the purchasing behavior of young consumers on Social Media and Communication Apps. Furthermore, the study aims to explore the dynamics o
This thesis investigates how Swedish parliamentary parties coordinate their positions on environmental legislation across the national and European levels using the 2023 revision of the European Union’s Emissions Trading System (ETS) as a case study. The study is guided by the Principal-Agent (PA) theory and addresses two research questions: (1) to what extent parties maintain alignment of policy
Using qualitative interviews with twenty recent graduates, this study explores how participants understand and experience career in the aftermath of the crisis. Overall, this study suggests that several dominant theories and practical storylines surrounding notions of career and career development present a static view that fails to take important contexts into account. We aim to provide a deeper
The aim of this study is to increase the knowledge in practice of value co‐creation by providing information on how co-creation is manifested in C-‐G lookbook. This thesis employs a qualitative strategy with an inductive approach, and data were collected through virtual observation. Theoretical framework is divided into three different parts, in which various theories within s
How are brand characters portrayed in Formula 1 teams? The purpose of this study is to understand and describe brands and their brand characters within the experience market of Formula 1. We aim to contribute with conclusions regarding brand characters and their differentiation within the field of research of experience markets. The study adopts a qualitative and abductive approach, grounded in in
If one were to study Management Consultancy, they could be spoilt for choices on what to research on. Bombarded by several images of imperviousness, merky business practices , shady deals, compromise, self service, competitive morality and many other forms of euphemisms, the researchers, would see these notions, appear loud and resplendent, especially when, ‘seen through’ client consultant relatio
Abstract: Title: Dreaming of a Red Lamborghini and Blue Sky: Towards Understanding Sustainability and Sustainable Consumption in Developing Countries. Date of the Seminar: 1st June, 2010 Course: BUS 808 -Master thesis in International Marketing and Brand Management. Authors: Bishaara Hameed, Igor Ackerberg, Sundus Ahad Khan Advisors: Sofia Ulver-Sneistrup Keywords: Sustainability Discourses, Susta
This study attempts to receive insights and thus, expand the general understanding of customers‟ perceptions and associations towards store image for grocery store in an emerging Lithuania market. The case study of Rimi Baltic company is taken as an example. Further on, a qualitative strategy is employed in this research. Information is collected by employing photo elicitation method, tw
