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This research aims to identify the role of the physical store within the high involvement products buying process in the context of an omnichannel customer journey. Furthermore, we aim to recreate an entirely new customer journey based on the importance of creating epic customer experiences, both in-store and online channels, by integrating an omnichannel strategy in the furniture industry.
Software products are rarely developed from scratch and vulnerabilities in such products might reside in parts that are either open source software or provided by another organization. Hence, the total cybersecurity of a product often depends on cooperation, explicit or implicit, between several organizations.We study the attitudes and practices of companies in software ecosystems towards sharing Software products are rarely developed from scratch and vulnerabilities in such products might reside in parts that are either open source software or provided by another organization. Hence, the total cybersecurity of a product often depends on cooperation, explicit or implicit, between several organizations.We study the attitudes and practices of companies in software ecosystems towards sharing
The purpose of this thesis is to develop a theoretical framework that enables a company to design an appropriate channel strategy, to handle communication between the company and its end customers. Methodology: The approach for this master thesis can be described as a combination of an exploratory and problem solving study. It started with a literature study, and the knowledge and inspiration led
Purpose - A general purpose of this thesis can be defined as to examine and evaluate the possibilities to solve the problem with fluctuating demand on spare parts from the local sales subsidiaries in the three big markets in Europe. A secondary, more specific, purpose of this thesis is to investigate what the possibilities are to implement direct distribution of spare parts to these countri
