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The purpose of the study is to examine how companies are applying employer branding in social media and how these activities affect potential employees’ engagement. Engagement on social media has been analyzed according to the cognitive, emotional and behavioral dimensions using a mixed method content analysis.
Title – “Sustainable Sustainability, how do we do it? A study in consumer behavior and the path towards a sustainable society” Seminar date – 2015-05-26 Course – FEKN90 Master Thesis in Science and Business Administration, 30 ECTS. Authors – Niklas Dahlberg and Jonathan Jansson Supervisor – Matts Kärreman Key Words – Sustainability, consumer behavior, consumer decision making, demand creation for
This thesis presents results from a study of socioeconomic and climate effects connected to a sugarcane ethanol expansion scenario in the Pontal do Paranapanema region, Sao Paulo state, Brazil. Sugarcane ethanol prodcution is expected to grow in the Sao Paulo state. Pontal do Paranapanema is the only region in the state where a large scale sugarcane expansion can take placré and this expansion wil
Seminar date: 2nd June 2014 Purpose: The study's purpose is to investigate accountability in social enterprises. This is to answer the main thesis question of whether social enterprises and their accountability could provide the world with an alternative form of capitalism where humanitarian crises are better addressed. Methodology: The study applies a qualitative approach based on inductive
Uppsatsens syfte är att undersöka vilka motiv för börsintroduktion som angavs av de svenska bolag som noterades på Stockholmsbörsen 1997 och att undersöka huruvida bolagens ledning anser att målen med de angivna motiven har motsvarat förväntningarna, samt att undersöka vilka andra eventuella effekter börsintroduktionen har medfört. Vi har som helhet genomfört en kvalitativ studie. Vår undersökning
Abstract in DanishHistorie(n) kan være et værdifuldt redskab, der kan mobiliseres til at legitimere bestemte behov og interesser. Denne artikel undersøger forhenværende statsmi-nister Anders Fogh Rasmussens opgør med den danske udenrigspolitiske tradi-tion. Ved at anskue dette opgør som ideologisk, politisk og moralsk historiebrug, men ikke videnskabelig historiebrug, søger forfatteren at komme væ
Disinformation re-emerged in the 21st century as a public concern and professional challenge for actors seeking to navigate the new political and information landscape. This has led to a growing discussion among researchers on how disinformation relates to PD theory and practice. This chapter argues that disinformation comes with a set of opportunities for PD that open new perspectives to unresolv
The overall aim of this article is to contribute to a research-based understanding of the increasing invisibility of web search engines in society and to discussions about the potential impact of this invisibility. It examines how search engine use and online search activities are represented in national and regional reports on internet habits and experience published by public foundations and pol
In this paper, the connection between the Matérn kernel and scale mixtures of squared exponential kernels is explored. It is shown that the Matérn kernel can be approximated by a finite scale mixture of squared exponential kernels through a quadrature approximation which in turn allows for (i) state space approximations of the Matérn kernel for arbitrary smoothness parameters using established sta
Purpose – The purpose of this paper is to explore in what way gradually increasing teachers’ theory-based instruction affects the students’ learning outcomes, illustrated by the example of learning how to regulate body tension in the upper secondary school. Design/methodology/approach – In total, 72 students from four classes participated in the study. The way the students were offered to understa
This study is part of a larger study of mathematics in physics teaching at upper secondary school. In this paper we focus on the use of mathematics in relation to the teaching of specific heat capacity of water. We report from two physics lessons with first-year students (lecture, problem solving, and labwork). One observation is the frequent technical use of mathematics during the lessons, which
