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Title: Is the Honeymoon Over For Instagram? - A qualitative study on how Generation Y reasons about brand marketing strategies Purpose: The purpose of this thesis is to investigate how Instagram-users from Generation Y reason about various forms of marketing on Instagram, in order to contribute with a deeper understanding on how they view brand strategies to reach them as consumers. Theoretical
The purpose of this thesis is to gain an understanding of the credibility gap between consumers and marketing strategies that aims at gaining moral legitimacy by taking a stand, since it is becoming increasingly important for companies to gain moral legitimacy. By triangulating theories within consumer culture theory, corporate social responsibility and organizational legitimacy and conducting a q
Perlecan is a heparansulfate proteoglycan found in basement membranes, cartilage, and several mesenchymal tissues that form during development, tumour growth, and tissue repair. Loss-of-function mutations in the perlecan gene in mice are associated with embryonic lethality caused primarily by cardiac abnormalities probably due to hemopericards. The aim of the present study was to investigate the m
Streptococcus pyogenes is one of the most common bacteria infecting humans. One of the factors contributing to the disease-causing properties is the secreted streptococcal cysteine proteinase, SpeB, which degrades several host proteins in connective tissue and circulation. SpeB activity depends on the transformation from an inactive precursor, zymogen, into a mature proteinase. We show that
Neurocan is a component of the extracellular matrix in brain. Due to its inhibition of neuronal adhesion and outgrowth in vitro and its expression pattern in vivo it was suggested to play an important role in axon guidance and neurite growth. To study the role of neurocan in brain development we generated neurocan-deficient mice by targeted disruption of the neurocan gene. These mice are viable an
Populärvetenskaplig sammanfattning:En studie publicerad av NASA:s Goddard Institute for Space Studies år 2019 visade att de genomsnittliga globala temperaturerna under de senaste fyra åren (2015-2018) var de högsta som någonsin registrerats i människans historia. Den nyheten passar väl in i de alarmerande prognoserna om global uppvärmning, och kräver snabba och radikala handlingar. Att studera “teInnovative design and materials are needed to satisfy the demand for efficient and scalable devices for electronic and opto-electronic applications, such as transistors, LEDs, and solar cells. Nanostructured III-V semiconductors are an appealing solution, combining the excellent functional properties of III-V materials with the flexibility typical of nanostructures, such as the nanowires (NWs) stu
Understreckare om den yazidiska tragedin
This study explores the use of manganese ore, iron-carbon particles (Fe-C), and gravel as anode fillers in electroactive constructed wetlands (ECWs) to treat wastewater containing pharmaceuticals and personal care products (PPCPs) including ciprofloxacin (CIP), ofloxacin (OFL), and naproxen (NPX), while also assessing bioelectricity production. Although the presence of PPCPs reduced pollutant remo
It is obviously expected that sustainable development is the primary target to raise prosperity and life standards of nations. It is necessary to ensure social, political, and economic stability. But what about the stimulus factors that motivate sustainable development? Can income inequality be one of them? Some literature has examined the role of income distribution on economic growth, but to te
The purpose of this study was to investigate three aspects of asexuality. This was achieved through conducting six interviews with self identified asexuals, an observation on a meeting for asexuals, an analysis of what functions the two organisations for asexuals, Nätverket Asexuell and AVEN have, and a content analysis concerning how people talk about a lack of sexual lust on the internet. The co
Cross flow heat exchangers made from aluminum are common as radiators in vehicles. However, due to the increasing power requirement and the limited available space in vehicles, it is extremely difficult to increase the size of heat exchangers (HEXs) placed in the front of vehicles. Placing the heat exchanger on the roof or at the underbody of vehicles might offer opportunity to increase the size o
PCR of TCR/Ig gene rearrangements is considered the method of choice for minimal residual disease (MRD) quantification in BCP-ALL, but flow cytometry analysis of leukemia-associated immunophenotypes (FCM-MRD) is faster and biologically more informative. FCM-MRD performed in 18 laboratories across seven countries was used for risk stratification of 1487 patients with BCP-ALL enrolled in the NOPHO A
The purpose of this thesis is to further the understanding of the interaction between museum architecture and the daily operation of the museum, eg the exhibitions, work shops and other activities and how this affect the way we may understand the function of a museum. I have used Norman Faircloughs critical discourse analysis to analyse several articles concerning the resent construction of two mu
Popular Abstract in English An algae that has lost its ability to do photosynthesis over the last million years and started to feed on human blood causes about 600.000 death every year, a number equals about 8 times Lund’s present population. This evolved algae named Plasmod- ium falciparum causes Malaria, a tropical disease mainly affecting economically weak regions in Africa. Unlike bacteria or Malaria, caused by the protozoan parasite Plasmodium falciparum is responsible for about 600.000 death cases every year. Mainly affected are populations of subtropical countries in Africa and the largest groups of victims are children below the age of 5 years. The fast evolving drug resistances of Plasmodium against the the most pow- erful antimalarials threatens the successful containment of this
Transplantation of allogeneic embryonic neural tissue is a potential treatment for patients with Parkinson's and Huntington's diseases. The supply of human donor tissue is limited, and alternatives such as the use of animal (e.g., porcine) donor tissue are currently being evaluated. Before porcine grafts can be used clinically, strategies to prevent neural xenograft rejection must be developed. Kn
This keynote lecture presents and analyses the so-called Berlin Theses, the formal name of which is "A Time for Recommitment", a dialogue document presented and approved by the International Council of Christians and Jews.
Discover how the master’s programme in Digital Architecture and Emergent Futures combines architecture, technology and creative freedom, through the experience of student Sebastian.Student Sebastian shares how the master’s programme in Digital Architecture and Emergent Futures encourages creative freedom and new ways of thinking through technology.
