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Active Knäred - Tourism as a driving force for urban growth

Detta projekt utreder hur en by kan utvecklas genom att ha turism som drivkraft. Knäred är en ort med cirka 1200 invånare och har haft en stagnerande befolkningskurva de senaste 20 åren. Det är besultat att den tåget återigen ska gå mellan Markaryd och Halmstad för persontrafik med up- pehåll i Knäred. Men genom att anlägga en järnvägsstatoion innebär inte per automatik att ett samhälle växer. FörThis project is investigating how a village can be developed by using tourism as the main driving force. Knäred is a villa- ge with around 1200 inhabitants that has had a decreasing population the past 20 years. It has been decided that the old train stop will be opened for passenger transportation again. But reestablishing a train station does not automa- tically mean that a settlement will grow.

Google Analytics as a tool for usability evaluation of mobile applications

In recent years, the market for mobile applications has continuously grown in size, and appears to continue to grow. This means greater competition among app developing companies as the users expect applications with high usability and a great user experience. To assess these properties the companies can perform usability evaluations. However, practicing traditional usability evaluation methods ca

Co-Branding as a Tool for Strategic Brand Activation - How to Find the Ideal Partner; An Explanatory Case Study in the Fashion and Design Sector

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Ma

The Communicating Home - Definition, Evaluation and Business Opportunities for TeliaSonera in a 3-5 years perspective

The communicating home concept has been defined by identifying the dominating communication technologies to/from and in the homes, the most important customer behavior and user needs, the dominating products and the dominating actors of the industry. The evaluation of the communicating home industry has been performed with a five forces framework analysis and theories regarding value migration and

Risk Management for commodity consumers -A study of the Airline industry-

The aim of this study is two folded. We wish to investigate if there is a value premium from hedging jet fuel exposure for American and European airlines. We also seek to answer if airlines can affect their probability to default by using Risk Management. During the period 2003 – 2006 there existed a value premium for airlines that hedged their expected future consumption of jet fuel. This premium

Knowledge and focus, a condition for continuing sales growth

Problem discussion: To be competitive in a changeable environment, as the video surveillance market, in a time when the company and the market grow with almost 40% yearly, the sales organization must be well trimmed and effective. Knowledge about customers’ needs and what makes success are essential parts of the progress. Sales Product Management (Sales PM) is a new group at Axis with the main tas

Striving for innovation; working in CFT - a case study of Audi

The purpose of this thesis is to study and determine how working in cross functional teams can generate value in an effort to facilitate innovation. An inductive scientific perspective is chosen as the research approach. A single case is investigated with the theoretical framework based on Resource Based View, Intellectual Capital, Innovation theory and theories concerning Cross Functional Teams.

Are older consumers of interest for the Swedish Apparel market? A study of older consumers’ attitudes and interests in apparel.

Summary Title Are older consumers of interest for the Swedish Apparel market? A study of older consumers’ attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older consumer, apparel, lifestyle, attitudes, consumer behavior Purpose The purpose of this paper is to investigate weather the

"A Pill for Every Ill?": Om kvinnors psykiska ohälsa och läkemedelsanvändande

According to several surveys, womens´ mental illness is increasing. Today the mental illness is the reason why a third of women are sick listed. Furthermore, these surveys also show an increase in the use of pharmaceuticals. For an example, has the use of antidepressant drugs multiplied by six times for the last 20 years. The aim of this paper is to examine experiences of womens´ mental illness a

SCORing high on Alfa Laval - Creating a management system framework for implementation of common workflows

The number of companies that are discovering the benefits of having a process-oriented mindset is continually increasing. But moving from having a strict functional-oriented mindset to becoming more process-oriented does not happen over night. The road of transformation is long and many challenges are faced on the way. This thesis focuses on the question of how companies should approach a transfor

CEO Ownership Relevant for Firm Performance? - A Study of the Swedish Market

The purpose of this thesis is to examine if and how CEO ownership affects firm performance on Swedish companies depending on the market conditions. We would also like to examine the question if this relationship still holds when taking the possibility of an endogeneity determined relationship into account. A quantitative approach using regression analysis and descriptive statistics have been used.

Supply chains – a study of collaborations for eco-labeling

Some companies have chosen to differentiate their products by labeling them environmentally friendly, or “green”. Green products sends the message to the market that a particular company is caring for the environment, however the processes involved in making the product can be the reasons for a product being labeled green. The production processes of the final stage company in a supply chain may n

Collaboration for Innovation - a study in the Öresund Region

We have made a thesis about Collaboration for Innovation in the Öresund region from a Swedish perspective. The thesis is taking both regional and corporate aspects into consideration when studying this subject. The empiric material is based upon several interviews with persons having knowledge about our subject as well as a web survey including 49 companies situated in the Öresund region. We have

Allocating IPR Generated in R&D Collaboration with Chinese Universities - A negotiation framework for managers

Issue of study: There is no clear framework for IPR negotiation to support the establishment of I-U collaboration by balancing their competing interests. For I-U collaborations within the same country, several sets of guidelines have been produced to emphasize IPR-issues in R&D collaborations. These have helped to increase awareness, but corporations and universities still report problems when

”After the War, A Struggle For Equality”

Syftet med denna studie är att undersöka hur historiebruk förekommer i amerikansk lokal och nationell massmedia kring Ken Burns och Lynn Novicks dokumentär The War. Frågorna är: vilka historiebruk förekommer i amerikansk massmedia i medieskrivningen kring dokumentären The War på det nationella planet och vilka funktioner fyller de? Vilka skillnader finns i förekomsten av historiebruk mellan olika

Generalstrejk, sabotage och terror: anarkosyndikalisternas strategi före första världskriget i D. Novomirskijs och A. Jensens skrifter

This essay investigates the revolutionary strategy of the anarcho-syndicalists in Russia and Sweden before the World War I. The purpose of the research is to gain new knowledge about the relationship between the goal and the method from the point of view of the ideology of anarchosyndicalism. The study explores how the same ideology shaped strategy in two different national contexts. Publications