Filtyp
RESEARCH QUESTION: What are the main drivers and barriers affecting the Swedish energy industry and its institutional logic? PURPOSE: The purpose of this study is to examine the drivers and barriers affecting the Swedish energy sector and its institutional logic. THEORETICAL PERSPECTIVE:The theories used for this paper, give the reader an overview of the subject and include: Dominant Logic, Invest
Denna magisteruppsats bygger på en översättning av en text från hjälporganisationen ActionAid. Texten behandlar kvinnliga jordbrukares situation och hur denna kan förbättras. Uppsatsen består av en inledande textanalys där några av textens utmärkande drag tas upp. Därefter följer en genomgång av förutsättningarna för översättningen och valen av översättningsstrategier. Sist kommer en översättnings
Key words: Corporate environmentalism, ecologic-economic decision-making, CSR worldviews Purpose: To explore environmental decision-aming processes at managers at Skanska, also with regard to enviornmental decison-making conceptualizations in theory. Method: The research of the thesis is based on a qualitative approach through the use of semi-structured and open interviews. Furthermore an interpre
The thesis is done for the company Gambro which manufactures dialysis products worldwide. The idea of this thesis is to investigate weaknesses of the communication protocol which is used in one of the Gambro dialysis machines, Prismaflex and thereby investigate opportunities to improve the system by using other protocols. The thesis is divided into three major parts. They are the study of Prismafl
Event marketing can be seen as an effective tool building a brand in a retail context since it can enhance brand awareness, brand identity and brand image. This, since it provides experiences stimulating consumers´ five senses adjusted to today's experience demands of consumers. Event marketing is effective catching consumers attention in today's media noise compared to traditional adverti
This study contributes to existing theory by underlining that product brands do have a gender. In addition, the results of this study show that the need for product gender congruence is minimized in Generation Y. Therefore, rethinking the traditional gender stereotyping of products may have more consumer appeal by being marketed to both sexes, or at least to emphasize more of the products attribut
If one were to study Management Consultancy, they could be spoilt for choices on what to research on. Bombarded by several images of imperviousness, merky business practices , shady deals, compromise, self service, competitive morality and many other forms of euphemisms, the researchers, would see these notions, appear loud and resplendent, especially when, ‘seen through’ client consultant relatio
Abstract Title: Prescription for a Brand in Change Seminar Date: 2010-06-03 Course: BUSM08, Master Thesis in International Marketing and Brand Management Authors: Helena Bjarne, Linn af Klint and Anna Philipson Advisor: Ulf Elg Keywords: Branding, Change, Corporate Brand, Internal Brand Building Purpose: The purpose with our research is to study the internal work process with a brand in order to s
The purpose of this thesis is to analyze how corporate branding as the organizational resource with different dimensions used for attracting employees. Corporate branding is the cutting-edge organizational and marketing research field and lacking of empirical work, many researches make focus on the relationship between the organizations and its customers, few empirical researches make the contribu
Title: Resistance and uncertainty in change processes. How can dialogue and participation be used to ensure a successful implementation of a change initiative? Author: Cathrine Westlie Eidal Advisor: Charlotte Simonsson Problem: Resistance and uncertainty towards change are the main problems why change initiatives fail. There is also a lack in the literature when it comes to how the employees perc
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
In 2000 Copenhagen in Denmark and Malmö in Sweden got connected by the 18km long Øresund Bridge. The bridge’s explicit purpose was not only to physically connect Denmark and Sweden but also to support the development of the cross-border region, the Øresund Region. The Øresund Region contains many knowledge intense organizations, entities and inhabitants holding a lot of knowledge. Today these acto
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
PURPOSE The purpose of this thesis is to investigate why companies currently are not using social media for IR in Sweden. More specific, we are studying driving and inhibiting factors that are influencing Swedish companies to use, or not to use, this communication technology for IR. METHOD Our thesis addresses the attitudes towards using social media for IR among Swedish companies listed on the OM
We found that Swedish fashion companies are ambivalent towards enhancing or concealing their country of origin. Although brand managers acknowledge Swedish country of origin effects as positive in general, their marketing communication is sometimes more focused on positioning the brand as an international label without boundaries. Generally, Björn Borg tries to capitalize on their Swedish country
Abstract Title: Ethanol for Scania’s future – A scenario based analysis Authors: Anna Hansson and Julia Persson Tutors: Annette Cerne – Department of Business Administration, Lund University Jonas Holmborn – Head of Advanced Combustion, Engine Development, Scania Lennart Thörnqvist – Department of Energy Sciences, Faculty of Engineering, Lund University Problem: Oil-based products are the dominati
The purpose of this study is to examine whether there are any key factors for success to look for in launching a new business that affects the subsequent performance of the venture. Further on, the study will examine if there are any differences between believed and actual factors for success for an entrepreneur and the key factors for success given by existing theory. The purpose of looking in to
utföras med befintliga materialmodeller. Vid framtagning av en ny materialmodell för wellpapp behövs något att verifiera mot för att kontrollera att egenskaperna stämmer överens med verkligheten. För detta ändamål utvecklas inom detta examensarbete en infästning för dragprov av wellpapp. För att kunna utvärdera de olika framtagna förslagen har beräkningar i ANSYS utförts för att kontrollera hur sp
The purpose of this thesis is to contribute to a further understanding of the complexity in green consumer behaviour by examining how and why individuals priorities values, personal norms and identity in green consumer behaviour. The thesis employs a qualitative approach with an abductive strategy. The empirical data was produced through in-depth interviews with green consumers. Based upon the emp
