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Title: Is the Honeymoon Over For Instagram? - A qualitative study on how Generation Y reasons about brand marketing strategies Purpose: The purpose of this thesis is to investigate how Instagram-users from Generation Y reason about various forms of marketing on Instagram, in order to contribute with a deeper understanding on how they view brand strategies to reach them as consumers. Theoretical

Syfte:Genom analysen av våra fallstudier, bidra till en ökad förståelse av fenomenet Social Entreprenörskap. Metod: Studien omfattar en kvalitativ forskningsmetod med en abduktivt ansats och är en multiple fallstudie på två multinationella företag; Tetra Pak och Danone Group. Teoretiska perspektiv: Under studien har vi använt oss av teorier om Socialt entreprenörskap, andra begrepp och teorier som

Our purpose was to examine why and how to start a ”bridge building enterprise” between qualified Chinese human capital and Swedish structure capital. The theoretical framework consists of literature from well renowned authors and is divided into four different parts: Intellectual Capital, Knowledge Management, China & Intercultural understanding. The empirical foundation has been gathered from

The notion of firms interacting with technology is not new; these types of systems were already in place in the mid eighties. E-business users worked with connections between their inbound logistics and procurement systems, and suppliers’ order-entry systems. When these connections were described for the first time the vertical links between two, or more, value chains in a value system received mo

Våren 2000 enades Europeiska Rådet om att senast år 2010 ha förvandlat Europa till världens mest konkurrenskraftiga kunskapsbaserade ekonomi. Riktlinjerna samlades i den s.k. Lissabonstrategin. Genom att kritiskt granska dokument som producerats inom ramen för Kommissionens agenda i2010: "Ett informationssamhälle för tillväxt och konkurrens" vill jag synliggöra hur EU beskriver informat

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet

The Methodology used to gather empirical materials for this thesis has been different types of interviews. The interviews have been mainly unstructured personal interviews directly with our respondents, due to limiting factors some of the interviews have been carried out via phone or email. The theoretical framework consists of literature from well-recognised authors and is divided into four diffe