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This research aims to provide insights for both academia and marketing practitioners regarding traditional companies and the implementation of brand activism within marketing communication. Firstly, by exploring consumer perception in the context of Gillette’s commercial “We Believe”, and secondly by investigating the influence of said perceptions on the brand’s reputational capital. Furthermore,
This thesis examines customer satisfaction within IKEA's support services in Sweden and Great Britain by analyzing customer feedback data. It explores the intersection of anthropology and computational social science, contributing to the growing field of computational anthropology. The study identifies recurring themes in customer comments by employing a mixed-methods approach that combines co
Purpose: The purpose of this thesis is to provide an understanding of how consumer-brand relationships are affected by a radical rebranding strategy of a football club’s logo. This further leads the paper to contribute to the literature of consumer-brand relationships in the special context of football. Methodology: The interpretative nature of this research calls for a qualitative research appro
Radiocarbon analysis of the carbonaceous aerosol allows an apportionment of fossil and non-fossil sources of airborne particulate matter (PM). A chemical separation of total carbon (TC) into its subfractions organic carbon (OC) and elemental carbon (EC) refines this powerful technique, as OC and EC originate from different sources and undergo different processes in the atmosphere. Although C-14 an
In LSS staff´s work with autism they relate daily to the international diagnostic manual (DSM) where the American Psychiatrich Association has categorized and globalized the diagnostic criteria. The work has been debated and criticized by social anthropologists as an expression of society's need to categorize, to medicalise suffering and to globalize western expression of suffering. Every day
The heterodinuclear mixed-valence complex [FeMn(ICIMP)(OAc)(2)Cl] (1) {H2ICIMP = 2-(N-carboxylmethyl)-[N-(N-methylimidazolyl-2-methyl)aminomethyl]-[6-(N-isopropylmethyl)-[N-(N-methylimidazolyl-2-methyl)]aminomethyl-4-methylphenol], an unsymmetrical N4O2 donor ligand} has been synthesized and fully characterized by several spectroscopic techniques as well as by X-ray crystallography. The crystal st
A comparative in vitro survey of physiologically relevant human and microbial proteinases defined a number of enzymes that induced specific hinge domain cleavage in human IgG1. Several of these proteinases have been associated with tumor growth, inflammation, and infection. A majority of the identified proteinases converted IgG to F(ab')(2), and a consistent feature of their action was a transient
Background: Malaria kills almost 1 million people every year, but the mechanisms behind protective immunity against the disease are still largely unknown. Methodology/Principal Findings: In this study, surface plasmon resonance technology was used to evaluate the affinity (measured as kd) of naturally acquired antibodies to the Plasmodium falciparum antigens MSP2 and AMA1. Antibodies in serum samp
This thesis involves phenomenological models for describing high energy particle collisions. One class of these models, multiparton interactions (MPI), deals with the fact that when colliding two hadrons, it is possible for more than one pair of their constituents to interact. The other deals with parton showers, which are used to fill enhanced regions of phase space and give fully exclusive final
This paper focuses on the distributed non-Bayesian quickest change detection based on the Cumulative Sum (CUSUM) algorithm in an energy harvesting wireless sensor network (WSN), where the distributions before and after the change point are assumed to be known. Each sensor is powered by randomly available harvested energy from the surroundings. It samples the observation signal and computes the log
In sites where earthquakes occur, the use of surface wave methods represents a convenient and effective procedure for soil characterization. In particular, Multichannel Analysis of Surface Wave (MASW) has become a popular tool in many seismic micro-zoning projects. In common practice the active MASW method is implemented using a sledgehammer source and a linear receiver spread. This method is lim
