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Personalisation as a term has been widely discussed within brand and marketing communication research. However, the rise of generative AI and machine learning have opened new possibilities for personalisation. This research fills a research gap by combining research from across fields, as well as putting focus on professionals from the digital marketing industry. The focus of the research was to (
Across Europe, breeding bird species are decreasing in several types of habitats. Deciduous forest specialist birds are facing a loss of habitat due to the forest management that removes important key components in the forest, e.g. dead wood. Already in Sweden three woodpecker species that are deciduous forest specialist have decreased in population: one has become locally extinct (middle spotted
Despite the worldwide importance of entrepreneurship, economic research on this topic has been only fragmented so far. Therefore, the goal of this study was firstly to find a common ground between the established neoclassical, endogenous and institutional growth frameworks on the one hand and the entrepreneurial school on the other hand. For this purpose the distinctive models developed by Solow,
Purpose: The purpose of this thesis is to create an integrative understanding of how OBCs are fostered by developing a framework for strategic implementation. Methodology: The chosen method is of an explorative nature with an abductive approach. The authors will develop an integrated OBC framework by synthesising relevant brand community literature. This OBC framework will then be scrutinized by e
This paper is a discussion on the relevance of compassion regarding human rights in liberal states. The study focuses a great deal on detangling and distinguishing compassion from other related terms and meanings that are commonly used as equivalent, somewhat differing and sometimes separate from each other. For this, Martha Nussbaum's account on compassion is used as a starting-point. Compass
With a point of departure in the concept of democracy, this article aims to show how Swedish Popular Adult Education influenced the content of the established school system in Sweden. The Popular Adult Education and established school systems are studied through their relation to democracy, based on curricula, as well as on visionary and political steering documents. In accordance with conceptual
The increased opportunity to choose one’s school of preference has been raised as a key factor in many countries to promote equal opportunities and a higher quality of education. This has been endorsed by policymakers who assume that students make well-informed rational choices and that students stress only academic quality when deciding which school to attend. If this is true, it will benefit sch
Genome-wide association (GWA) studies represent a powerful strategy for identifying susceptibility genes for complex diseases in human populations but results must be confirmed and replicated. Because of the close homology between mouse and human genomes, the mouse can be used to add evidence to genes suggested by human studies. We used the mouse quantitative trait loci (QTL) map to interpret resu
In this paper, we introduce a scale of differential operators which is shown to correspond canonically to a certain scale of solution kernels generalizing the classical Poisson kernel for the unit disc. The scale of kernels studied is very natural and appears in many places in mathematical analysis, such as in the theory of integral representations of biharmonic functions in the unit disc.
Background Therapeutic drug monitoring (TDM) of antibiotics in children is of fundamental importance for effective patient management. The use of dried blood spot (DBS) offers a number of advantages over conventional blood collection. The aim of this study is to develop and validate a method to measure piperacillin/tazobactam in DBS. Results The analysis was performed by using LC-MS/MS operating i
The Vel antigen is present on red blood cells (RBCs) from all humans except rare Vel-negative individuals who can form antibodies to Vel in response to transfusion or pregnancy. These antibodies may cause severe hemolytic reactions in blood recipients. We combined SNP profiling and transcriptional network modeling to link the Vel-negative phenotype to SMIM1, located in a 97-kb haplotype block on c
Several constitutive models for magnetic shape memory alloys (MSMAs) have been proposed in the literature. The implementation of numerical integration schemes, which allow the prediction of constitutive response for general loading cases and ultimately the incorporation of MSMA response into numerical solution algorithms for fully coupled magneto-mechanical boundary value problems, however, has re
Glycan utilization plays a key role in modulating the composition of the gut microbiota, but molecular insight into oligosaccharide uptake by this microbial community is lacking. Arabinoxylo-oligosaccharides (AXOS) are abundant in the diet, and are selectively fermented by probiotic bifidobacteria in the colon. Here we show how selectivity for AXOS uptake is established by the probiotic strain Bif
Approximately 18% of all human genes purported to encode proteins have not been directly evidenced at the protein level, according to the validation criteria established by neXtProt, and are considered as “missing” proteins. One of the goals of the Chromosome-Centric Human Proteome Project (C-HPP) is to identify as many of these “missing” proteins as possible in human samples using mass spectromet
Motivated by the previously documented discrepancy between actual and predicted power, the present paper provides new tools for analyzing the local asymptotic power of panel unit root tests. These tools are appropriate in general when considering panel data with a dominant autoregressive root of the form ρi = 1 + ciN−κT−τ, where i = 1, ..., N indexes the cross-sectional units, T is the number of t
Cognitive behavioral therapy with children: A guide for the community practitioner by K. Manassis (see record 2009-01291-000). This book is a clearly written and concise guide for therapists who may have had some exposure to a manualized CBT program for children, but have had little formal training or supervision in CBT. While there is a heavy focus on anxiety and depression, the book is really ab
Polyamines are organic polycations expressed by all living organisms, which are known to play an essential role in cell proliferation and differentiation. Recent studies revealed their involvement also in cell contractility and migration and in programmed cell death. These processes are known to contribute to restenosis, a pathophysiological process occurring in 10-20% of patients submitted to rev
Objectives. The aims were to develop auditing according to the APO (Audit Project Odense) method for measuring soft data, exemplified by a holistic view, and to test the instrument. Design. A descriptive study of the development of an APO chart and a test registration. Setting. Primary health care, Blekinge County, Sweden. Subjects. Ten general practitioners (GPs) were invited to transform categor
