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Title: Core values and brand promises – A mixed quantitative and qualitative study of core values, brand promises and their interdependence among 104 Fortune 500 companies. Date of the seminar: May 31, 2011 Course: BUSM08 Degree Project in International Marketing and Brand Management Authors: Per Andersson and Ola Johansson Supervisor: Associate Professor Mats Urde, PhD; Docent Keywords: Core valu

In order to achieve sustainable development, there is perhaps not one strategy more often used in contemporary urban planning than density. Many cities have a dedicated densification strategy of their inner city, such as HafenCity in Hamburg or Älvstaden in Gothenburg. However, one critique of contemporary architecture is how new urban developments are becoming generic; more and more similar to ea

The purpose of this thesis is to reach a better understanding of how people view gender equality and the equality-work conducted, in a male-dominated and public organization, like the Swedish Armed Forces. The study is based upon a qualitative research approach with an interpretative, hermeneutical perspective. Further, this has been done through semi-structured interviews and document studies as

Voluntary Sector Organisation Public Partnerships (IOP) are a new collaboration form for voluntary and public organisations aiming to give financial support to a welfare service provided by the voluntary actor. The aim of this study is to examine to what extent a voluntary organisation can be independent in order to be able to advocate as an IOP-participant. The object of study is the Red Cross an

The aim of this thesis is to study the flammability and fire spread for textile membranes for weather protection. This thesis includes literature studies to determine current standards and recommendations available. Main focus however have been on the European classification system EN 13501-1 and construction site safety. Two types of experimental tests have been done, cone calorimeter test and te

A runtime system for implementation of image processing operations is presented. It is designed for working in a flexible and distributed environment related to the software architecture of a newly developed UAV system. The software architecture can be characterized at a coarse scale as a layered system, with a deliberative layer at the top, a reactive layer in the middle, and a processing layer a

Macroscopic phase separation in covalent sodium polyacrylate (PA) networks following the absorption of cetyltrimethylammonium bromide/chloride (CTAB/C) from aqueous solutions is studied experimentally and theoretically. The gels are shown to consist of a solvent-swollen polyelectrolyte network (core), surrounded by a dense surface phase (skin) of polyion/surfactant complexes. The effect of core sw

Galectins are a group of lactose-binding proteins widely distributed in nature. Twelve mammalian galectins have so far been identified, but their functions are to a large extent unknown. In this work we study galectin-1 in its interaction with human neutrophils, with regard to both cell surface binding and activation of the superoxide-producing NADPH-oxidase. We show that galectin-1 is able to act

To define the clinical presentation of aerococcal infective endocarditis (IE) and the prevalence of synergy between penicillin and gentamicin on aerococcal isolates.

The addition of amphiphiles grafted with polyethylene glycol units to constructs of DNA-amphiphiles is of most relevance for applications demanding colloidal stability. In this work, we study the self-assembly behavior of a true ternary mixture comprising (i) an electroneutral complex of DNA and a cationic surfactant (dodecyltrimethylammonium, DTA), (ii) water, and (iii) nonionic surfactant (dodec

In this review, I will present an overview of the development of the field of scatter hoarding studies. Scatter hoarding is a conspicuous behaviour and it has been observed by humans for a long time. Apart from an exceptional experimental study already published in 1720, it started with observational field studies of scatter hoarding birds in the 1940s. Driven by a general interest in birds, sever

The human host-defense peptide LL-37 not only displays antimicrobial activity but also immune modulating properties that trigger intracellular signaling events in host cells. Since the cytolytic activity of high LL-37 concentrations affects cell viability, the function of LL-37 requires tight regulation. Eukaryotic cells therefore benefit from protective measures to prevent harmful effects of LL-3

A nonionic lamellar phase was prepared using C10E3 in buffer solution at pH = 7.6. A suitable T4DNA concentration around 5 wt % was immobilized in a lamellar phase with 40 wt % C10E3. The mixed system was investigated at two temperatures, 25 and 5 degrees C by using cryo-fracture TEM direct imaging, fluorescence microscopy and small-angle X-ray scattering. The surprising results where obtained sho

Pavements are constructed using several layers of materials, and their durability depends mainly on the stiffness modulus and thickness of these strata. Surface wave testing is an effective tool to measure the stiffness and thickness of pavement layers. However, measurements are still based on spot testing with fixed receivers and source. The typical large size of pavements and the cost of closing

Twenty-three south-Swedish public supply wells were studied to assess pesticide pollution of regional groundwater resources. Relations between pesticide occurrence, hydrogeology, and land use were analyzed using Kohonen's Self-Organizing Maps approach. Pesticides are demonstrated to be substantially present in regional groundwater, with detections in 18 wells. Concentrations above the drinking wat