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Purpose: The purpose of this thesis is to gain knowledge and visualize significant issues that a future leadership of the Øresund Region should take into consideration in order to promote regional development. Context: In 2000 Copenhagen in Denmark and Malmö in Sweden got connected by the 18km long Øresund Bridge. The bridge’s explicit purpose was not only to physically connect Denmark and Sweden
Purpose: The purpose of this thesis is to create an integrative understanding of how OBCs are fostered by developing a framework for strategic implementation. Methodology: The chosen method is of an explorative nature with an abductive approach. The authors will develop an integrated OBC framework by synthesising relevant brand community literature. This OBC framework will then be scrutinized by e
Finns det något utpräglande för debutverk eller är debutverk snarare en utgångspunkt för fortsatt skrivande? Föreliggande magisteruppsats beskriver Edith Södergrans, Karin Boyes, Elsa Graves, Sonja Åkessons och Katarina Frostensons debutverk. Dessa poeter analyseras i förhållande till senare verk. Metoden är textcentrerad och komparativ. Syftet med uppsatsen är att genom en jämförelse mellan debut
Event marketing can be seen as an effective tool building a brand in a retail context since it can enhance brand awareness, brand identity and brand image. This, since it provides experiences stimulating consumers´ five senses adjusted to today's experience demands of consumers. Event marketing is effective catching consumers attention in today's media noise compared to traditional adverti
Thesis Purpose: This thesis investigates users of crowdfunding platforms in order to further the insight into understanding what affects their motives and behaviour. The relationship between intrinsic and extrinsic motivation as well as peer influence is investigated. Theoretical Perspective: This study is grounded on the limited theories surrounding crowdfunding and crowdsourcing, as well as rele
Purpose: To investigate how consumers understand free services on the Internet. Theories: The research is primarily based upon theories of gift giving. Methodology and analysis: The Internet is not a tangible marketplace and in order to understand the value of the free services online, we used consumers' behavioral accounts to explain how they perceive the free services that are common online.
PURPOSE The purpose of this thesis is to investigate why companies currently are not using social media for IR in Sweden. More specific, we are studying driving and inhibiting factors that are influencing Swedish companies to use, or not to use, this communication technology for IR. METHOD Our thesis addresses the attitudes towards using social media for IR among Swedish companies listed on the OM
The study was conducted through an abductive approach and a qualitative research strategy using a hermeneutic epistemological stance. The data was collected using interviews and respondents selected with a purposive sample technique. With interviews as a data collection technique, we have gathered data from five respondents representing larger listed companies, auditors from the four largest audit
In 1997 the Ugandan government introduced a reform program with the ambition to implement universal primary education. The abolition of tuition fees would ideally guarantee access to the public service delivery system as far as primary education is concerned and help to integrate underprivileged groups with the rest of the diverse society. The launch of universal primary education in Uganda implie
Large companies in today’s business environment are to a great extent depending on their credit score by rating institutes like Moody’s and Standard & Poor’s. There is however indications that these big institutes are not always rating companies accurately. This is why this thesis aims at developing a new credit rating model, CRITA-Score, with the objective of determining a company’s financial
According to many scholars America's soft power is in decline, a power resource whose importance has been increasing in world politics. This makes it interesting to examine if there is a difference between how Democratic and Republican administrations wield their soft power. This thesis is a hypothesis-testing study and the purpose is to test the hypothesis that Democratic administrations, to
LevMacinstrumentet är ett analysinstrument under utveckling som utnyttjar leviterade droppar på 100 nl ? 2 ?l. Genom att använda leviterade droppar med den omgivande atmosfären som enda kontaktyta, undviker LevMac?en de vanligaste problemen associerade med miniatyrisering av analytiska tekniker, t.ex. kontaminering av provet genom desorption från provbehållaren eller andra gränsytor, adsorption av
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Syftet med vår uppsats var att utreda behovet av multilingvistisk kundservice på den svenska marknaden samt att studera hur företag hanterar kunder med icke-svensk bakgrund. Vårt sekundära syfte vara att undersöka affärsmöjligheter för ett multilingvistiskt call center. Uppsatsens teoretiska ramverk består av kundbaserad teori, där teorier kring Customer Relation Management, kundservice, call cent
Identification and analysis of key success factors for an entrepreneurial firm to achieve leverage when establishing on a foreign market with a premium consumer product.
