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Abstract Title: The Art of Shielding Luxury Brands: Defensive Strategies for Success Seminar date: 2023-06-01 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) Authors: Arvid Vesterberg, Oscar Frithiof and Stefan Karlsson Advisor: Jon Bertilsson Key words: Brand image, luxury brands, automotive industry, defensive,
Being able to orient in the vicinity of the home and independently go shopping or visiting a friend can become increasingly difficult when a person suffers from memory decline. The adaption of traditional navigation apps based on satellite positioning could provide an aid, but there are several questions to investigate related to the design and function of such an app. These questions include how
We have made a thesis about Collaboration for Innovation in the Öresund region from a Swedish perspective. The thesis is taking both regional and corporate aspects into consideration when studying this subject. The empiric material is based upon several interviews with persons having knowledge about our subject as well as a web survey including 49 companies situated in the Öresund region. We have
We found that Swedish fashion companies are ambivalent towards enhancing or concealing their country of origin. Although brand managers acknowledge Swedish country of origin effects as positive in general, their marketing communication is sometimes more focused on positioning the brand as an international label without boundaries. Generally, Björn Borg tries to capitalize on their Swedish country
In diffusion MRI (dMRI), images are sensitised to water diffusion by the application of magnetic field gradients. Cell membranes hinder the diffusional motion and thereby contribute to the contrast in dMRI. Thus, the diffusion of water molecules is used a probe of tissue microstructure. Data from dMRI is often analysed using diffusion tensor imaging (DTI), which yields image biomarkers that reflec
Sedan 2008 har en industriell och global kris drabbat telekomindustrin. Företag har slagits ut alternativt drabbats av vikande lönsamhet. Enligt teorin om tillväxtcykeln har halvledarindustrin, vilken telekomindustrin är en viktig del av, tidigare agerat som drivkraft för stora delar av övrig industri. Den omfattande finansiella och strukturella kris vi nu upplever har med andra ord sitt ursprung
Detta examensarbete fokuserar på PLC-programmering av en loggningsfunktion med structured text för HKM-robot. Syftet var att skapa en förbättrad och användarvänlig lösning för loggning av meddelanden på olika nivåer, inklusive trace, debug, info, error och warn för att underlätta övervakning och felsökning av PLC-program för HKM-robot. Genom en systematisk metodik och analys av befintliga loggfunkThis thesis focuses on the PLC programming of a logger function using structured text for the HKM robot. The aim was to create an improved and user-friendly solution for logging messages of various levels, including trace, debug, info, error and warn, to facilitate monitoring and debugging of PLC programs for the HKM robot. Through a systematic methodology and analysis of existing logging function
The aim of this project is to design a solution to a payment system for people that have a diagnosis of intellectual disorder. This target group has problems with today’s payment system because it becomes successively more digital. With the digital solutions will the target group be excluded. I have been thinking of the question “What would happen if cash was removed as a payment system?”. I have
In this thesis I conduct a study on the real-world artworks exhibited in the museum in the Nintendo Switch game Animal Crossing: New Horizons. The in-game museum features an art exhibition consisting of virtual recreations of 43 different artworks from the 19th century all the way back to ancient times. The purpose of this thesis is to investigate how the museum as a phenomenon is portrayed in the
This analytical essay critically examines how social sustainability is constructed within Lund’s municipality district development program for Norra Fäladen. The existing research widely acknowledges that sustainable development and social sustainability are characterized by conceptual ambiguity and a lack of consensus regarding definition and measurement. Despite this, they are leading concepts f
The aim of this thesis is to explore the evolution of new technology-based firms (NTBFs) based on solid empirical material for the Swedish economy. NTBFs are argued to be one important type of entrepreneurial firms that contribute to technology change, knowledge spillovers, and economic growth. However, our knowledge concerning how NTBFs exert their technological and economic influences is far fro
The work presented in this thesis has aimed to improve the knowledge about the groundwater occurrence in different geological conditions in Mozambique. The main focus in this study has been on the understanding of hydrogeological conditions in area with little background information by use of geophysical investigation. The lack of background information is a problem in many countries because the e
