Sökresultat

Serviceföretag är beroende av att frontlinjepersonalen kan infria varumärkeslöftena i mötet med kunden. En förutsättning för att kundens förväntningar ska uppfyllas är att budskapen i den interna och den externa kommunikationen överensstämmer. Storytelling är ett effektivt marknadsföringsverktyg för att få värderingarna att genomsyra frontlinjepersonalens agerande samtidigt som berättelserna förme

De senaste åren har man sett en trend i att fler människor än tidigare äter mer nyttig mat. Till följden av denna konsumtionstrend har konsumtionen av produkter som innehåller mycket kalorier, fett, socker och salt minskat. Konsumenten idag ställer allt större krav på kvaliteten i den dagliga kosten. För att blidka konsumenterna och hävda sig i konkurrensen lovar leverantören i sin marknadsföring

Board gaming has to a large degree, been studied based on historical sources. Ironically, this is true even for prehistoric games, where the Icelandic sagas have been used as a starting point for a deductive hunt for the mysterious game Hnefatafl. Later studies of gaming have to a large extent been transferring older research results. According to the author, this has created a rather skewed pictu

Nearly US$25 trillion is currently invested through Collective Investment Vehicles (hereinafter: “CIVs”) worldwide. CIVs calculate net asset values (hereinafter: “NAV”) on a daily basis, since such values are the basis for subscriptions and redemptions. In calculating net asset values, a CIV must take into consideration any withholding tax benefits by applicable tax treaties. CIVs require certaint

ABSTRACT Author: Amanda Larsson Title: Origin and Identity – A study about how adoptees can apprehend the significance of the biological family for who they are Supervisor: Mikael Sandgren The purpose of this study is to find what meaning the biological family has for the sense of identity among adoptees as well as what meaning the possibility to be able to talk about the adoption with the adopti

Studien handlar om läsbarhet i samhällskunskapsböcker på gymnasienivå. Undersökningen studerar också läsbarheten i en informationstext. Läroböcker samt samhällsinformation bör ha ett språk som underlättar för läsaren att ta till sig innehållet. Det är viktigt inte minst för elever som läser svenska som andraspråk. Materialet som undersökningen baseras på utgörs av texter om Sveriges grundlagar frå

Uppsatsen analyserar huruvida papperslösa arbetare kan göra tre arbetsrättsliga rättigheter – rätt till lön, föreningsrätt och rätt till skydd från diskriminering – gällande gentemot sina arbetsgivare. Den första frågeställningen är rättsutredande: ”Omfattar rättigheterna papperslösa, och i så fall i vilken grad och på vilket sätt inverkar migrationsrättsliga regler på tillämpligheten av rättighet

The Swedish government composed in 2012 a strategy to guarantee Romanies the same possibility to participation in the Swedish society as non Romani people. In this paper I analyze the strategy through a perspective that is critical to power structures. The analysis is based on the question of how a subordinated minority is portrayed within a majority society. The purpose is to demonstrate how powe

Issue of study: Knowledge management is recognised as an essential part of company strategy, with the potential to generate significant competitive advantage. The theoretical basis of knowledge management is well developed, however the practical implementation is not well adapted with regards to construction organisations. More research with a practical perspective regarding knowledge management

Syftet med denna studie är att med tidsgeografi analysera valet av färdmedel. Med hjälp av enkät och konstruerade dagsprogram undersöker studien resvalen. Studien görs bland småbarnsföräldrar boende i Stenkällan, en villaförort i Malmös ytterområden och visar att dessa i stor utsträckning väljer bil. Vidare undersöks vilka tidsgeografiska skäl som ligger bakom det valet och hur kollektivtrafiken kThe aim with this essay is to analyze the choice of conveyance with a time­geographic perspective. Using a survey and constructed dayprogrammes, the study examins the means of transportation. The study is conducted among parents to young children in a suburb of Malmö showing that the car is the most common means of conveyance amongst this group. Futher the reasons, from a time­ geographic perspect

The present paper discusses the process of young immigrant integration from the point of view of policymakers. The focus in narrowed to application of multiculturalism in pre-primary, primary and secondary education strategies as a tool for integration. Interpretation of multiculturalism is compared in two countries – Germany and Sweden and on two levels – national and supranational. The paper is

Organizations are increasingly using communicative strategies to try influencing consumers to create a positive image around them. However, the image is an im-material concept in the mind of the consumer, which can create problems for or-ganizations since it is not possible to predict the image that will be assign to them. The study therefore intends to create an understanding of how consumers cre

There are a number of existing and new biofuels on the Swedish market. These operate differently and need to be managed in different ways. In order to solve problems associated with the transport sector's large and unsustainable energy consumption and emissions of CO2, it is important to study how biofuels can work in practice and gain a broad knowledge of prerequisites for their mainstream ma

The aim of this research is to critically investigate and analyze the possible links between the emerging paradigm of corporate social responsibility (CSR) and sustainable tourism, as well if it can be considered for further improvements of mass tourism planning and management in the islands of the Bahamas. This study enquires into the Bahamas’ relative history of mass tourism, the role of mass to

This research shows the impact of credit rating change (thereafter CRC) announcements on the combined entities following mergers and acquisitions. In looking at the effect of CRC announcements on share prices, we measure the level of influence that a credit upgrade or downgrade has on the equity value of firms. Existing literature disputes the applicability of share price as a measure of value cre

Nowadays, innovation and technological development are considered as crucial for the development and economic growth of regions and nations. Knowledge interactions hold a central position in the innovation process. In line with this, researchers as well as politicians emphasize that knowledge interactions need to be facilitated. This approach has been adapted to the cross-border regional context a

Climate change places pressure on rural land in terms of carbon sequestration, biomass for substitution and adaptation of crops. Land use can both positively and negatively influence the runoff regime, therefor a catchment perspective is important when developing climate strategies. This is also important with respect to flood-risk that will increase with climate change. Here I investigate if ther