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Professor emeritus Contact details Email: ulf [dot] elg [at] fek [dot] lu [dot] seOrganisation Marketing Service point: 10 WebpageUlf Elgs profile in Lund University research portal Publications Displaying of publications. Sorted by year, then title. Filter by type AllAnthology (editor)ArticleBookBook chapterOtherPaper in conference proceedingPaper, not in proceedingReportSpecialist publication ar
https://www.lusem.lu.se/ulf-elg - 2026-07-18
https://rwi.lu.se/news-tags/human-rights/page/2/ - 2026-07-19
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https://www.design.lth.se/article/beredskap-och-konflikt-i-fokus-i-almedalen-1/ - 2026-07-18
In Sweden opinions are strongly divided on the issue of integration. In a study from 2007 four parallel discourses on integration in the Swedish debate were identified. They are labeled the liberal-, the social democratic-, the structural discrimination discourse and finally a discourse of assimilation. A fifth is discussed briefly – the critical humanist position. In this report I take a closer l
The purpose with this essay was to study if real-estate agents experience any impact by working with 100 percent commission. The study is based on eleven interviews with real-estate agents from four different real-estate firms in the southern parts of Sweden. The main result of the study is that the real-estate agents experiences economical uncertainty which effects them in a negative way. The maj
The purpose of this study is to explore the effects of vertical brand extensions on consumer perceptions and brand equity. The aim of this study is to take a strategic brand management perspective in order to answer two research questions: How does a vertical brand extension affect the brand? How does a vertical brand extension affect consumer perceptions of the core brand? The main finding in thi
The tendency to buy goods and especially services is increasing in our society. This has strongly affected the retail markets in Finland during the last decade. The consumers are affected by the dynamic society, which have set new challenges for consumption. Shopping centres are similar to each other and therefore the experience can be a determining factor when choosing the shopping centre. A shop
According to the curriculum of the preschool, one of it's purposes is to work with equality, and to challenge traditional gender roles. Despite this, many preschools still lack active work with gender/equality – the difference amongst pre-schools is sometimes extreme. I tried to find elements that influence preschool teachers to choose to work with gender and equality. Some of these elements a
This article investigates the emergence and early use of possessive havegot in English. Two hypotheses about its emergence are tested on historical data (c.1460–1760). One hypothesis is based on communicative functionality, suggesting that got was inserted as a ‘pattern preserver’ to compensate for the increased reduction of have. The other hypothesis invokes the conventionalization of an invited
Objective: To assess perioperative outcomes of percutaneous nephrolithotomy (PCNL) using ultrasound or fluoroscopic guidance for percutaneous access. Methods: A prospectively collected international Clinical Research Office of the Endourological Society (CROES) database containing 5806 patients treated with PCNL was used for the study. Patients were divided into two groups based on the methods of
This essay aims to analyse discursive power structures between rural and urban environments and how these are expressed through character portrayals of men in rural environments. The essay will also examine whether or not a relation between the discursive power structure (between the rural and urban) and a hegemonic masculinity can be found within the source material. The source material consists
The purpose of this thesis is to problematize how Swedish migration policy is being legitimized. The study examines discourses in debates about migration between the Moderate Party and the Swedish Social Democratic Party. There are two major areas of interest: firstly, their discussions about the change in migration policies in 2015 and 2016, and secondly, their articulations of the unaccompanied
This thesis is using the example of Abercrombie & Fitch’s handling of presentational change caused by a crisis in annual reports. The company was accused to discriminate employees and customers on grounds of distinction of human beings, their appearance and ethnic backgrounds. Fairclough’s approach of critical discourse analysis is used as a theoretical and methodological framework to uncover
The focus of this thesis is the myths and ideologies inscribed into the aesthetics, narratives and gameplay of post-apocalyptic videogames. The aim is to discuss how the conditions and conventions of the game medium shape what is presented to us as a modern, secular form of apocalypticism. The case studies presented are the two well-known videogames Fallout 4 and The Last Of Us. The research focus
”Cross-boundary Antifashion - Subversive fashion and subcultural styleicons as a source of inspiration within contemporary mainstream fashion” is a bachelor thesis themed, as the name suggests, on how subversive fashion is diffused to a mainstream context. The main purpose of this thesis is to contribute to the current discourse and earlier studies of subcultural fashion by filling a gap of knowle
In this report, the effectiveness of a detector-activated water mist system, Q-fog, has been compared to traditional residential sprinklers. In total, eight tests were performed with a realistic fuel (bed with pillow and duvet) based on the test procedure described in LPS 1655. The bed was placed at different locations in the room and was ignited at the pillow and below the bed, also according to In this report, the effectiveness of a detector-activated water mist system, Q-fog, has been compared to traditional residential sprinklers. In total, eight tests were performed with a realistic fuel (bed with pillow and duvet) based on the test procedure described in LPS 1655. The bed was placed at different locations in the room and was ignited at the pillow and below the bed, also according to
