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International Marketing & Brand Management, Internationella konsumenttrender, varumärken och innovation - Magisterprogram
Barnen som ingen vill ta ansvar för: En medieanalys av fyra svenska tidningars framställning av IS-barnen
Till grund för denna studie ligger såväl den pågående livliga samhällsdebatten som den politiska debatt gällande hanteringen av IS-barnen med svensk anknytning . Efter kalifatets fall befinner sig barnen i flyktingläger i nordöstra Syrien. Det är oklart vem som bär ansvaret för dessa individer och regeringen har ett passivt förhållningssätt då de saknar lösning. Syftet med denna studie är att unde
Is exercise a good strategy for the management of chronic low back pain and which exercises are most effective? - A literature review
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
Which research is important/essential for the continued development of nursing science?
Is Cognitive Research Enrichment for Apes? Can Cognitive Research Add to Ape Wellfare?
"Metal is the Best Way for Blasphemy": Islamisk Representation i Turkisk Black Metal
The use of Islamic symbols in metal music has, until now, been a rare phenomenon. A few years ago, some black metal-bands in Istanbul started using Islamic symbols in both their artwork and lyrics, often in an anti-Islamic fashion. Although research on metal music is well established, little has been done on the relationship between black metal and Islam. This thesis explores the relationship betw
"This one is for the girls who make IT happen" : en studie som undersöker hur femvertising konstruerar myter om en feministisk kvinnlighet
I denna studie undersöks hur sju olika femvertising-reklamer kodar en feministisk kvinnlighet. Femvertising är ett begrepp som beskriver “female empowering advertising” och är reklam vars mål är att stärka kvinnor. Studien använder sig av en semiotisk bildanalys och Roland Barthes mytbegrepp för att analysera materialet. Studien granskar även reklamen utifrån teorin om commodity feminism och commo
Is the Honeymoon Over For Instagram?
Title: Is the Honeymoon Over For Instagram? - A qualitative study on how Generation Y reasons about brand marketing strategies Purpose: The purpose of this thesis is to investigate how Instagram-users from Generation Y reason about various forms of marketing on Instagram, in order to contribute with a deeper understanding on how they view brand strategies to reach them as consumers. Theoretical
Is procuring qualified human capital from China a future for Sweden's wealth sustainability?
Our purpose was to examine why and how to start a ”bridge building enterprise” between qualified Chinese human capital and Swedish structure capital. The theoretical framework consists of literature from well renowned authors and is divided into four different parts: Intellectual Capital, Knowledge Management, China & Intercultural understanding. The empirical foundation has been gathered from
E-BUSINESS, WHAT IS IT GOOD FOR: AN EXPLANATORY STUDY OF FIVE COMPANIES’ E-BUSINESS SOLUTIONS
The notion of firms interacting with technology is not new; these types of systems were already in place in the mid eighties. E-business users worked with connections between their inbound logistics and procurement systems, and suppliers’ order-entry systems. When these connections were described for the first time the vertical links between two, or more, value chains in a value system received mo
"i is for inclusion." EU:s i2010-strategi och beskrivningen av informationssamhället
Våren 2000 enades Europeiska Rådet om att senast år 2010 ha förvandlat Europa till världens mest konkurrenskraftiga kunskapsbaserade ekonomi. Riktlinjerna samlades i den s.k. Lissabonstrategin. Genom att kritiskt granska dokument som producerats inom ramen för Kommissionens agenda i2010: "Ett informationssamhälle för tillväxt och konkurrens" vill jag synliggöra hur EU beskriver informat
”And that is something that no normal person would search for”: visuell informationssökning via Google Street View för geografispelet GeoGuessr
The purpose of this thesis is to develop knowledge about visual information seeking and how it might be affected by socio-technical circumstances, with its focus on GeoGuessr players’ research through Google Street View. The study asks two research questions: 1. How do GeoGuessr players use Google Street View to do research? and 2. How can Google Street View’s socio-technical circumstances affect
Social Entrepreneurship- How doing good is good for business, A case study of Tetra Pak and Danone Group
Syfte:Genom analysen av våra fallstudier, bidra till en ökad förståelse av fenomenet Social Entreprenörskap. Metod: Studien omfattar en kvalitativ forskningsmetod med en abduktivt ansats och är en multiple fallstudie på två multinationella företag; Tetra Pak och Danone Group. Teoretiska perspektiv: Under studien har vi använt oss av teorier om Socialt entreprenörskap, andra begrepp och teorier som
Is it possible for the physiotherapist to identify which patients run the risk to develop persistent musculoskeletal pain?A comparison between physiotherapist's clinical assessment and The Örebro Musculoskeletal Pain Screening Questionnaire
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
Is insourcing qualified human capital from China a future for Sweden’s wealth sustainability?
The Methodology used to gather empirical materials for this thesis has been different types of interviews. The interviews have been mainly unstructured personal interviews directly with our respondents, due to limiting factors some of the interviews have been carried out via phone or email. The theoretical framework consists of literature from well-recognised authors and is divided into four diffe
