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The Attitude Towards Social IR – A Study of Factors Influencing Swedish Companies’ Attitudes Towards Using Social Media for Investor Relations

PURPOSE The purpose of this thesis is to investigate why companies currently are not using social media for IR in Sweden. More specific, we are studying driving and inhibiting factors that are influencing Swedish companies to use, or not to use, this communication technology for IR. METHOD Our thesis addresses the attitudes towards using social media for IR among Swedish companies listed on the OM

Bjorn again – A new opportunity for Björn Borg to conquer the U.S.

We found that Swedish fashion companies are ambivalent towards enhancing or concealing their country of origin. Although brand managers acknowledge Swedish country of origin effects as positive in general, their marketing communication is sometimes more focused on positioning the brand as an international label without boundaries. Generally, Björn Borg tries to capitalize on their Swedish country

Enforcement of IFRS in Sweden - Achievements for building trust to the financial information

The study was conducted through an abductive approach and a qualitative research strategy using a hermeneutic epistemological stance. The data was collected using interviews and respondents selected with a purposive sample technique. With interviews as a data collection technique, we have gathered data from five respondents representing larger listed companies, auditors from the four largest audit

Ändrad syn på nepotismens för- och nackdelar? En jämförande analys av familjerna Bonnier och Aller

Syfte: Uppsatsens syfte är att få en klar bild av familjernas syn på nepotism, samt om denna syn förändrats över tiden och i så fall hur. Metod: Vår uppsats är en kvalitativ undesökning av de två fallföretagen Bonnier AB och Carl Aller Etablissement A/S. Vi har genomfört ett antal intervjuer som vi har relaterat till relevant managementlitteratur. Slutsatser: Vi har funnit att fallföretagen aktivt

Ethanol for Scania's Future - A Scenario Based Analysis

Abstract Title: Ethanol for Scania’s future – A scenario based analysis Authors: Anna Hansson and Julia Persson Tutors: Annette Cerne – Department of Business Administration, Lund University Jonas Holmborn – Head of Advanced Combustion, Engine Development, Scania Lennart Thörnqvist – Department of Energy Sciences, Faculty of Engineering, Lund University Problem: Oil-based products are the dominati

Entrepreneurs’ work with Factors for Success in a Start-up Business

The purpose of this study is to examine whether there are any key factors for success to look for in launching a new business that affects the subsequent performance of the venture. Further on, the study will examine if there are any differences between believed and actual factors for success for an entrepreneur and the key factors for success given by existing theory. The purpose of looking in to

National Integration in Uganda - The Quest for Universal Access to Education

In 1997 the Ugandan government introduced a reform program with the ambition to implement universal primary education. The abolition of tuition fees would ideally guarantee access to the public service delivery system as far as primary education is concerned and help to integrate underprivileged groups with the rest of the diverse society. The launch of universal primary education in Uganda implie

Att arbeta inom vård och omsorg : den offentliga sektorns för- och nackdelar ur vårdpersonalens perspektiv

Idag råder mer eller mindre personalbrist bland de flesta vård- och omsorgsrelaterade yrken inom den offentliga sektorn. En prognos ställd på uppdrag av Arbetsmarknadsstyrelsen pekar mot att situationen ytterligare kommer att förvärras, för att kulminera runt år 2015. Då kommer Sverige att nå en s.k. ålderspuckel vilket innebär att den yngre generationen har blivit så få till sitt antal i förhålla

Ledarskap i försvaret - en fenomenologisk undersökning av KB-elevers perspektiv före och efter en strapatsvecka

We have conducted a phenomenological study on students who will become officers (KB-elever) and our subject is leadership. Our first purpose was to determine their point of view in leadership and how the describe it on two occasions. One occasion before and one after a field-training course in survival techniques. We also wanted to see if the view on leadership was shared and if it had changed aft

Are you ready for take-off? - Aktörer inom turismbranschen och respondenters inställningar till flygskatten i Sverige

Uppsatsen behandlar förslaget från den socialistiska regeringen år 2005 om att införa en flygskatt på transporterade passagerare. Ämnet berördes mycket i media under våren 2006 och kom att skapa reaktioner från olika håll. Skatten är till för att minska antalet flygresenärer samt som ett incitament till att använda mer miljövänligare alternativ för att minska utsläpp från flyget. Syftet med uppsat

Packaging equipment for waffle cones

Company description: The Company is situated any ten kilometres outside Helsingborg and manufactures waffle cones, both for consumer and for industry. The company is private own and have 2 employees, the company’s turnover is 1.3 million SKr. Problem formulation: Below give a short brief problem formulation by Technique bridge foundation in Lund. Problem description: A packaging equipment that can