Labeled Identity in the Digital Age: A Case Study of MBTI on Xiaohongshu
In the highly mediated and algorithmic landscape of contemporary Chinese social platforms, identity construction has increasingly shifted from open-ended self-exploration to templated, label-based performance. This study explores the cultural practices of the Myers-Briggs Type Indicator (MBTI) on Xiaohongshu, a Chinese social media platform, as a case of “labeled identity.” As traditional sources