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We aim to enhance the understanding of how consumers draw from different ideologies in their meaning-making of brands taking a political stance. This research used a qualitative approach, more specifically, a case-based approach and netnography. The two cases chosen are campaigns by Nike and Gillette discussing issues concerning racial justice and gender equality. Initially, 613 comments were gath
The following bachelor’s thesis has been aimed to contribute to the understanding of the phenomenon incels. Over the past decade an increasing number of socially and romantically rejected men have exchanged their experiences, values and the injustices of their existence online - identifying themselves as incels. Through mutual encouragement the participants develop a deep hatred of society in gene
Trenden med virtuellt arbete och arbete hemifrån har snabbt accelererats av Covid-19-pandemin. De huvudsakliga frågorna för denna studie var huruvida de fem stora personlighetsfaktorerna kunde förutsäga individens upplevda nivåer av arbetsengagemang och balans i arbetslivet kring deras hemarbete, i nuläget och under perioden av det senaste året. Detta gjordes genom ett online-frågeformulär med skaThe trend of virtual work and work from home have been rapidly accelerated by the Covid-19 pandemic. The main questions for this study were whether the five major personality factors could predict the individual's perceived levels of work engagement and work life balance during work from home, at present and over time. The relationships were tested using scales for big five personality traits,
In Sweden, what we eat accounts for about a third of the consumption-based greenhouse gas emissions, and there is strong evidence that the most effective way to reduce emissions is to switch to a more plant-based diet. A shift is currently underway in the Swedish food system; the market for plant-based products is showing an exponential growth, coupled with, for the first time since the 1950s, a d
Special Purpose Acquisition Companies (“SPACs”) provide targets with an alternative route to the public markets and have grown significantly in popularity in recent years. The existing literature on SPAC performance, which predominantly examines the previous generation of SPACs (pre-2010), reveals that the market tends to react positively to acquisition announcement, while post-merger performance
Syftet med uppsatsen är att analysera huruvida en fondförvaltares kön har en påverkan på hur fonden i fråga presterar. Detta på grund ut av att branschen är mansdominerad och det finns olika synsätt kring hur de två könen presterar på marknaden. Analysen utgår från ett fletal regressionsanalyser med olika beroendevariabler och diskuteras bland annat utifrån teorin "Behavioral Finance". I
Based on a feminist post-structuralist framework, and a media analytical input, this thesis examines how consent is produced, handled and understood in the relationship between the two characters Noora and William from the Norwegian web series Skam. Through a feminist film analysis and the method of close reading, this thesis has been able to construct the analysis based on four sub-questions that
The study uses a quantitative methodology to explore the linkages between contextual vulnerability and out-migration in the rural communities of the Indian Himalayan state of Uttarakhand, employing OLS linear regression as its main exploratory tool. Five main findings are brought forward: (1) There is a clear positive correlation between the two variables, supporting the possibility of using vulne
Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. Theoretical Background: The first chapter of the theoretical background elab
Examensarbetets titel: Hållbarhet mvh. Fast Fashion Seminariedatum: 2021 - 06 - 02 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i företagsekonomi, 15 högskolepoäng Författare: Gröndahl, Elias. Lantz, Mikael. Ramquist, Linnéa. Handledare: Annette Cerne Fem nyckelord: konsumentattityd, hållbarhet, kommunikation, fast fashion, legitimitet Forskningsfråga: Hur tolkar svenska konsumenter fast fashion-Title: Sustainability b.r Fast Fashion Seminar date: 2021 - 06 - 02 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS‐cr) Authors: Gröndahl, Elias. Lantz, Mikael. Ramquist, Linnéa. Advisor: Annette Cerne Key words: consumer attitudes, sustainability, communication, fast fashion, legitimacy Research question:
Previously recorded data of electron tunneling in and out of a quantum dot (QD) is used to extract knowledge of the state of the system. Using the detailed balance of the system, it is shown that information about the electron temperature in the lead Te, as well as knowledge about the degeneracies of the states in a quantum dot can be obtained from measurements of the tunneling rates in and out of
Examensarbetets titel: “Relationsmarknadsföringens paradox”. En tolkande fenomenologisk analys av hur cancel culture förstås ur ett relationsmarkandsföringsperspektiv. Seminariedatum: 3/6 2021 Ämne/kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå. Författare: Erik Andrén, Ella Brax och Johan Larsson Handledare: Oskar Christensson Nyckelord: RelationsmarknadsföringTitle: “The Paradox of Relationship Marketing” An Interpretative Phenomenological Analysis of how cancel culture is understood from a relationship marketing perspective. Seminar date: 3/6 2021 Course: FEKH29, Degree Project Undergraduate level, Business Administration: Bachelor’s degree Project in Marketing. Authors: Erik Andrén, Ella Brax and Johan Larsson Advisor: Oskar Christensson Key wor
Sialic acids are nine-carbon carbohydrates that are present and essential in nearly all mammalian cells. Sialic acids have many functions such as molecular recognition, cell adhesion, and markers for pathogens. Some pathogens can take advantage of mammalian sialic acids and disguise themselves as host cells in a phenomenon that is called pathogenic mimicry. By doing this, the bacteria and virus in
Title – Using Lean Practices to Develop Improvement Suggestions for a Warehouse: A case study of a company in the perishables industry Author – Leon Liljeqvist Supervisor – Joakim Kembro, Division of Engineering Logistics, Faculty of Engineering – LTH, Lund University Purpose – The purpose of this thesis is to improve the turnover of goods at the most prominent locations in the warehouse's
The purpose of this study was to analyze how Retuna Återbruksgalleria by using Nudging, a behavioural theory, could operate as an environmental educator and attain a sustainable consumer which together could result in competitiveness on the market. Four different nudging tools was analyzed; simplification and framing of information, changes in the physical environment, the default option and the u
The thermal energy generated from the spallation process in the ESS facility must be cooled by cooling systems in order to ensure safe operation of the facility. It is of interest to understand what operating conditions of the cooling systems will ensure this safety for both stationary conditions and transient events. A part of the water cooling system in ESS was modeled in Dymola with the aid of
