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Thesis Purpose: The aim of this study is to gain a nuanced understanding of consumers’ perceived authenticity of incumbent and challenger brands in the cosmetics industry. To examine the phenomenon, four brands from two different sectors within the cosmetics industry are investigated. While Maybelline New York and Fenty Beauty represent the make-up market, Gillette Venus and Estrid cover the razor
Title: Utilization of Culture in Brand Building – A Study of the Morally Stigmatized Gambling Industry. Research question: How is culture utilized in branding to affect employees within the gambling industry? Purpose: This study aims to gain a new perspective on employer branding and internal branding, especially the utilization of culture in branding work within unethical fields. Methodology:
In the following paper Creative Europe 2014-2020 becomes subject of study as a tool of soft power by using Thematic Analysis as the method to analyse three fundamental documents: the Regulation on Establishing Creative Europe, the Creative Europe Sub-programme 2014-2020 Guidelines and the Creative Europe 2014-2020 Mid-term Evaluation. The goal is studying how the program can help the development o
The European Spallation Source (sv: Europeiska Spallationskällan) kommer att bli den mest kraftfulla spallationskällan i världen när den är i drift vid full kapacitet. Neutronerna som används av vetenskapsmän och ingenjörer är spallerade från ett roterande hjul av volfram, som blir bombarderat av accellererade protoner. Hjulet, även kallat målet, upplever värmeutveckling under spallationsprocessenThe European Spallation Source (ESS) is going to be the worlds most powerful spallation source once in full operation. The neutrons used by scientists and engineers are spallated from a rotating wheel of wolfram, being bombarded by accellerated protons. The wheel, also called the target, develops heat in the process, and is therefore cooled by a helium cooling system. The target primary cooling sy
The goal of this thesis has been to evaluate the design guidelines that currently exist regarding designing for metal additive manufacturing (AM). More specifically, this project has focused on the design guidelines regarding thin-walled features and how well they work when applied to adapt an industrial part for manufacturing with the AM process laser powder bed fusion (L-PBF). Making the walls
The mycoprotein was obtained from the company, Mycorena. The mycoprotein is a potential source of alternative protein of the animal origin used as the functional ingredients in the food industry. In this project, mycoprotein concentrate (MC) and mycoprotein isolate (MI) were produced by freeze-drying the biomass and pH-shift processing together with freeze-drying, respectively. Moreover, the funct
Although more and more companies are facing increasing pressure to take responsibility for their actions impacting sustainability, the pharmaceutical industry and in extension the cold chain solutions industry, have previously been exempted from scrutiny. Research on sustainability in the industry is lagging, why this master thesis aims to explore how sustainability can be incorporated into the bu
Artificial neural networks (ANNs) are widely used nowadays, and the research into improving their performances is continually ongoing. One main goal of ANNs is to have a high generalization performance, which can be estimated through validation. Ensembles can be useful to raise the generalization performance, but the validation of ensembles is often computationally costly if the size of the traini
Att förstå hur vegetation reagerar på klimatförändringar är viktigt av flera skäl, inte minst eko-nomiska när det gäller träd som är betydelsefulla för skogsbruket såsom gran (Picea abies) och tall (Pinus Sylvest-ris). För att förstå detta behövs kunskap om de mekanismer som ligger bakom trädarternas respons på förändringar i deras levnadsmiljö, vilket man kan få från paleoekologisk forskning baseThe understanding of how vegetation reacts to climate changes can be considered important for many reasons, not least economical when it comes to trees that are important for forestry industry like spruce (Picea abies) and pine (Pinus Sylvestris). To understand this we need knowledge about the mechanics that lie behind these tree species’ responses to changes in their environment, which can be der
This thesis was done in collaboration with the department of Food Technology at LTH, Aventure AB, and Arwa Foodtech AB. The aim of the project was to develop the base for a baobab based, spoonable protein snack, comparable to quarg but free from ingredients of animal origin. At the time of writing, one of the biggest if not the biggest trend in the food industry is the replacement of animal-source
I dagens samhälle är de flesta produkter inom kosmetika-, läkemedels- och matbranschen baserade på fossilbaserade ingredienser som utvinns från råolja och med de nuvarande klimatproblemen forskas och undersöks det intensivt efter möjligheter till förnybara alternativ. I många produkter från dessa områden finns det ofta ett kemiskt komplex, mellan två större molekyler med olika laddningar. Dessa koAnionic biosurfactant-cationic biopolymer systems were investigated to identify and characterize a coacervation window. The characterization of the systems was performed with dynamic light scattering, small angle x-ray scattering and in-situ ellipsometry. The surfactants sodium- and potassium caprylate (NaC10, KC10) and sodium- and potassium laurate (NaC12, KC12) were studied with titration experi
Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Beh
The retail landscape has endured significant changes as a result of the e-commerce industry’s rapid growth over the last decade. As new channels are being added, traditional brick-andmortar retailers have transformed into multi- and omni-channel retailers in order to seize this growth opportunity. Last-mile delivery is stated to be one of the logistical processes mostly affected by the shift to om
Purpose – The first purpose of this study is to identify and categorize the motivational factors, from a customer and managerial perspective, that restaurant patrons have when choosing between the self-service kiosk (SSK) or the human service counter during their fast-food order. The second purpose is to identify potential gaps between the customer and manager perspectives. Methodology – This stud
This Master’s thesis explores the inherent character traits of personal archival material such as diaries, letters, and photographs, as well as the motivations underlying the preservation of such material. The focus of this study is such personal archival material produced by, or connected to, people whose lives are not celebrated or considered to be of obvious interest to academia or the public.
Syftet med komplicerad vägplanering minskning av olyckor. Massa pengar och tid behövs om nya vägkonstruktioner skulle byggas. Fråga som förbryllar oss går är: Hur effektiva är vara förändraningar gjört till väg? Vårt problemmet, summanfatta i huvudsak, är en "trade-off" mellan budget och risk av olyckor. Den sämest fall är att förändraingar gör inga skillnader, vilket menar att budget ärThis thesis is concerned with the estimation of crash frequency based on the bivariate modeling of surrogate measures of safety (SMoS), which serve as indicators for traffic risk. Using the SMoS, any traffic conflict between two road users can be described by their proximity together with their hypothetical consequence. We quantify traffic conflicts of different severity as random vector of proxim
Syftet med denna uppsats är att ta reda på om det finns underlag i språkbruket för att ändra rekommendationen för hur ordet egen böjs i en possessiv konstruktion i singular och om det är rimligt att varianten egna klassas som ytterligare en korrekt variant. För att undersöka det gjordes en korpusundersökning i Korp och Retriever där hobbyskribenters och yrkesskribenters användning av varianten egn
