Överkonsumtion Upplevelser och Identitetsskapande
The purpose, of this degree project, is to make a detailed analysis of how young consumers experience overconsumption as a phenomenon. We also aim to understand how overconsumption can be a part of the consumer’s identity making process. We have managed qualitative, interviews with eight respondents in the ages 20-30 years. The interviews have been semi-structured and based on dialogue, where the