I takt med sociala mediers framfart har nya förutsättningar för varumärkning uppkommit. Sociala medier erbjuder möjligheter för varumärken att nå ut till en bredare massa, observera kundbeteenden i realtid och interagera med sina kunder. Hur ett varumärke kan optimera sin varumärkesstrategi på sociala medier blir således av värde för strategiska kommunikatörer. Syftet med studien är att undersöka As social media continues to develop, new conditions for branding have arisen. Social media offers opportunities for brands to reach out to more people at once, observe customer behavior and interact with their customers. Therefore, how a brand can optimize its branding strategy on social media is of value for strategic communicators. The purpose of the study is to examine how the organization Duo

Bakgrund: Operationer i regional anestesi blir allt vanligare och har många fördelar. Många patienter upplever rädsla och oro inför såväl operationen som den regionala anestesin. Stora krav ställs på anestesisjuksköterskans kompetens i den perioperativa omvårdnaden av en vaken patient under operation. Det är således viktigt att få insikt och kunskap om patienters intraoperativa upplevelser av att

Sedan 1997 och 1999 omfattas de särskilda administrativa regionerna Hongkong och Macao av den konstitutionella principen om “ett land, två system”. Trots att regionerna delar koloniala erfarenheter och existerar under till synes mycket lika institutionella förutsättningar skiljer sig dagens politiska situation vitt åt och det mycket oroliga och polariserade samhällsklimatet i Hongkong saknar helt

Syftet med vår studie är att undersöka hur betalda samarbeten på ljudbaserade nätverk, såsom podcasts, är kommunicerade ur ett retoriskt perspektiv. Då det idag är ett stort fokus på visuellt och skriftligt material publicerat på sociala medier i bild- eller videoformat, är målet med denna studie att skapa en bredare förståelse för enbart ljudbaserad kommunikation. För att kunna besvara studiens fThe purpose of this study has been to investigate how paid collaborations in an audio-based social network, such as podcasts, are communicated from a rhetorical perspective. As there is today a great focus on visual and written material published on social media, the goal of this study is to create a broader understanding of audio-based communication. In order to answer the research question, a rh

Syfte: Denna studie syftar till att studera hur modeföretag i Sverige arbetar med influencer marketing som verktyg för att stärka sin varumärkeskännedom och trovärdighet i sociala medier, samt deras syn på utmaningar och risker med strategin. Genom att undersöka ämnet vill vi bidra till kunskapen om hur företag inom modebranschen kan använda influencer marketing för att stärka sitt varumärke samt Purpose: This bachelor thesis aims to study how fashion companies in Sweden work with influencer marketing as a tool to strengthen their brand awareness and credibility in social media, and their view on difficulties and risks with the strategy. By investigating the subject we aim to contribute to the knowledge of how companies in the fashion industry can use influencer marketing to strengthen the

This bachelor thesis aims to investigate how planning for children in a contemporary urban context can be understood in dialogue with entrepreneurial placemaking approaches. The thesis asks how planners consider children in the planning of the area of Brunnshög and what role the planning considering children has in the ‘placemaking’ of the area. To achieve the aim and to respond to the research qu

The notion of “visual framing” has become more sophisticated in the contemporary social media environment and has demonstrated its interrelation with public relations and strategic communication. Past researchers approached visual framing topics from the contents of the resulting frames themselves, ignoring the visual framing constructing processes of one of the frame constructors: public relation

With the increasing trend of having foreign entrepreneurship within most established economies, Sweden has been a dominating player on entrepreneurship and innovation. Various studies and research have been conducted to investigate the successful criteria and infrastructure required to cultivate such a promoting and welcoming culture of foreign entrepreneurship. This study focuses on the most imme

To cope with population growth and urbanization cities turn to urban densification. Simultaneously, children are expected to be an increasingly important target group in the implementation of densification strategies. The demographic development has had a particularly large impact on the age structure in the municipalities around bigger cities where there is a large proportion of children. In this

Why do people, to such a large extent, waste fruits and vegetables? In design, it’s essential to develop systems and ways to help people help themselves make more sustainable choices. In- terviews, surveys, and past research show that to reduce food waste, planning and storage are essential, as well as knowledge of fruits and veg- etables. In a more globalized world, fewer people have this k

Many cities around the world are undergoing urbanisation, developing undeveloped land or redeveloping underused areas due to changing times. Such developments often focus on attracting new residents and building new communities, and their economic benefits, so those areas are actively developed by developers and municipalities. Also, the concept of compact cities is encouraged in such areas in ter

A strong employer brand is what determines whether people choose to look for work at the organization or not. Today, it is becoming increasingly difficult for organizations to stay in the labor market as competition increases. There is an abundance of information that makes it difficult to get a good idea of ​​what it is like to work in an organization. The hospitality industry is an industry that

Succeeding a brief discussion of what vertical integration (VI) is, its interaction with risk and uncertainty, and the context of this study, namely the COVID-19 pandemic and its simultaneous semiconductor shortages, the purpose of this paper is outlined to fill a research gap regarding an empirically supported relationship between vertical integration and systemic risk. The aim and contribution h

Dagens utveckling inom digitalisering, tjänstefiering och globalisering erbjuder nya möjligheter för startup företag med digitala produktplattformar att tillämpa geografisk expansion. Examensarbetet applicerar teoretiska ramverk och modeller för att utreda en internationell marknadsutveckling av ett svenskt fallföretag som erbjuder digitala tjänster till hantverkarbranschen. Avgörande faktorer förThe emerging trend of digitalization, servicification and globalization offers new opportunities for geographic expansion of startup companies with a digital product platform. The master thesis performs a case study on a Swedish startup company offering digital services to the craft industry by applying theoretical frameworks and models in order to examine a potential international market developm

Economic reality constitutes a fundamental criterion for the application of the common VAT system. Although its reference by the CJEU has increased over the past decades, significant legal uncertainty does still exist regarding its origin, legal status, functioning and terminology. Van Doesum and Nellen have identified two functions of economic reality. In this regard, its benchmark of VAT reality

In the context of increasing welfare chauvinism in the Swedish right wing, and a mainstreaming of far right nationalist ideology, it has become increasingly important to analyze the racialized and classed implications of restrictive welfare discourse. Anchored in the feminist, antiracist and postcolonial theoretical field, this thesis analyzes welfare discourse in officially published political te

Purpose: This thesis aims to understand the deeper reasoning behind the individual’s decision to join and work in a start-up. This ought to bring insights into what founders should focus on when designing strategies for attracting and retaining employees in early-stage start-ups. Methodology: For this study 10 interviews with joiners in early-stage start-ups were conducted. We apply an inductive q

The aim of the study is to examine how the Kävlinge municipality revalidates the city centre in Kävlinge, both in the general planning work and by using the BID model. The research questions for the study are formulated as followed: How does the Kävlinge municipality work to achieve the goal of a vibrant city centre in Kävlinge? and Which opportunities and challenges are there to achieve the goal