Titel Tillitsaspektens roll vid skapandet av varumärkeskapital – en kvantitativ studie om modevarumärken online. Seminariedatum 2013-01-17 Kurs FEKH29 Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå Författare Kristina Carlsson, Amanda Larsson & Leyla Larsson Handledare Clara Gustafsson Nyckelord Varumärkeskapital, Tillit, Mode, Online, Brand Resonance Pyramid. Syfte SyfTitle The importance of trust when creating brand equity – a quantitative study of fashion brands online. Date of the seminar 2013-01-17 Course FEKH29 Business Administration: Degree Project in Marketing Undergraduate Level Authors Kristina Carlsson, Amanda Larsson & Leyla Larsson Advisor Clara Gustafsson Purpose The aim of this study is to investigate if trust has an impact on Brand Equ

Cellular signalling and potential agents to combat prostate cancer Prostate cancer (PCa) arises as a result of uncontrolled proliferation of the cells in the male prostate gland. The male androgenic hormone, testosterone fuels prostate cancer cells. In the cells of the prostate, the androgen receptor (AR) acts as the signal receiver and effector of androgen, ultimately leading to the growth and s

ABSTRACT The genetic characteristics of two soft tissue tumors were investigated in the present study: pleomorphic hyalinizing angiectatic tumor (PHAT) and solitary fibrous tumor (SFT). PHAT is a benign soft tissue tumor of uncertain cellular origin and lineage of differentiation. Although PHAT is still poorly characterized at the genetic level, one reported case has shown a potential genetic ove

Syftet med studien var att undersöka om det föreligger ett samband mellan anställningsotrygghet och mental ohälsa och somatisk stress. Ett annat mål var att testa om kontroll och socialt stöd är kopplade till anställningsotrygghet. Matrialet samlades in genom en surveyundersökning som mätte anställningsotrygghet, mental hälsa, somatisk stress, socialt stöd och kontroll. I studien deltog 46 anställ

ABSTRACT Ribonucleotide reductase (RNR) catalyzes the rate‐limiting step of dNTP production. The availability of finely tuned dNTP pools is very important to maintain genome stability during DNA synthesis for replication and repair. Therefore the activity of RNR is tightly regulated via various mechanisms. In yeast species RNR inhibitors proteins prevent the RNR activation in the G1 and G2 phases

Earlier studies in other countries have found that inequity and social economic factors influence crime. We examine if the same influence could be found in Sweden. Through a multiple regression we analyze material from Sweden’s 290 municipalities. The dependent variable is measured through reported acts of violent crime since this reflects the total crime rate better than other possible measuremen

Sammanfattning: Ett informationssystem är i grund och botten ett sätt att lagra och bearbeta information. Alla sådana system bygger på en informationsmodell, det vill säga en modell för hur data organiseras för att de ska gå att bearbeta och omvandla till information. Idag existerar avancerade informationssystem för att göra spatiala analyser (GIS) och för att hantera byggnader (BLM-system). För nSummary: An information system is basically a way to store and process information. All such systems are built from an information model, in essence a model for how to organize data in order to make it possible to process, thus turning it into information. Today there exist advanced information systems for performing spatial analysis (GIS) and to model buildings (BLM-systems). At present the devel

The purpose of this project has been to illuminate whether employees within big scaled production kitchens have the necessary, appropriate and vital education regarding how to handle food and eatables and to discuss the consequences that may arise as a direct result of insufficient knowledge on the subject of temperature and food. This study was carried out with the support and supervision of mil

Det har länge förts en debatt om huruvida medelarskyddet för privatanställda bör utökas. Flera utredningar har gjorts på området, men ingen har lett till mer omfattande lagstiftningsåtgärder. I juni år 2012 beslutades att frågan om stärkt meddelarskydd för privatanställda ska ses över igen, nu avseende offentligt finansierad verksamhet och framförallt sådan verksamhet som avser vård, skola och omsFor long there has been an ongoing debate about whether or not employees working in the private sector should have the right to publish information about their workplace. Several commissions have taken form regarding this issue, but none of them have led to legislation. In June 2012 it was decided that a new commission shall investigate this matter, this time regarding sectors financed by public f

This thesis is focusing on the protection of fundamental human rights at work for third country migrant workers in the European Union, a region which attracts more and more migrant workers in recent years. The first Chapter introduces the background briefly, the methodology and the sources on which the research is conducted on and provides the scope and definition of the issues which are under dis

Persuasive Technology, technology that is designed to change users’ attitudes or behaviors, has been exercised for a long time. Designing a technology that can change users’ attitudes or behaviors is a process that needs to be carefully thought through. Captology makes this process easier by defining the most important factors that technology needs to contain in order to be classified as Persuasiv

The Potential of Esters as Renewable Fuels: Determination of Laminar Burning Velocities Biodiesel fuel is widely used as a clean fuel in car engines. Ester fuels are a one kind of a biodiesel fuel which includes many chemical compounds. Due to their chemical and physical properties these esters are difficult to investigate in a laboratory. The heat flux method was used in this study to determine

Sammanfattning: Många verksamheter använder karttjänster för att lösa problem och underlätta beslutsfattande. Allt fler upptäcker fördelarna med detta och integrerar karttjänster i verksamhetssystem. Dessa tjänster utvecklas från grundläggande karttjänster som kan ha betydande skillnader mellan sig vilket gör valet av tjänst till en viktig fråga. Eftersom karttjänsterna är olika och uppbyggda av eSummary: Many organizations use map services in their daily work to solve problems and enhance decision making processes. The number of organizations who enjoy the benefits of map services and integrate them into their system is increasing. To choose a certain map service is an important decision since the differences between them can be significant. The service is dependent on many minor componen

Trafikverket ansvarar för data om Sveriges vägnät. Vägnätet och dess egenskaper lagras i NVDB, nationell vägdatabas. Trafikverket levererar, tar emot och presenterar stora mängder data och har flertalet avtal med företag och andra myndigheter. Vägdata har ett stort användningsområde innefattande referenssystem för vägnätsanknuten information, planering av drift och underhåll, planering för trafiksTrafikverket, the Swedish Transport Administration, is responsible for data on Swedish roads. The road data are stored in “NVDB”, national road database. Trafikverket delivers, receives and presents large amounts of data. They have several contracts with companies and other agencies for data exchange. Road data has a wide area of use, including as reference system for road-related information, pla

The purpose of this thesis is to help develop a deeper understanding of the impact seasoned equity offerings (SEO) has on long run performance on the swedish stock market. By examining companies issuing new stock, and their respective share-price performance during a three year period and comparing this to non-issuing firms, we hope to discover what factors play an important role in determining th

Syftet med denna studie är att ta fram en arbetsmetod för att samla in, lagra och visualisera geografisk data på ett enkelt och billigt sätt, samt att man når en stor målgrupp med denna geografiska data. Studien riktar sig främst till arbete som pågår i utvecklingsländer och i miljöer där man jobbar med begränsade resurser. Många organisationer som jobbar under dessa förutsättningar har inte råd aThe purpose of this study is to develop a method on how to collect, store and visualize geographic data in an easy and inexpensive way, and to enable a wide audience to reach the information. The focus of this study is mainly on projects that are taking place in developing countries and in environments where one usually works with limited resources. Many of the organizations that are working in th